This is review of Book
"22 Immutable rules of marketing"
I have summarised it in 9 points as per indian scenario.
Learn to increase your sales and income by add-on sales. It takes lot of energy, time, efforts and planning to close a sale. Would you like to learn to increase that sale figure or increase your income.
Watch this video in Hindi and be a super sales man.
Keep learning - keep growing
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business may success unko jaldi milti hai jo apne city mai, country mai first kisi new product range ko launch karta hai.
Agar apke seher gaon mai koi product nahi hai to use launch karo ya uski franchise le sakte ho. Uske liye bade sehar se ya videsh se business model copy kar sakte hai.
agar business model mai competition jyada hai to ek nayi category banao apne products ki.
Jaise agar aap furniture banane wale ho to aisa furniture design karo jo kam space mai kafi benefits de de. Dining table hi computer table, study table, cabinet ban jaye.
3. Mind and 11. Perspective and 22. Resources.
dilo dimag pe rehna jaruri hai. apka product apki dukan ka naam, market mai juban pe rehna chahiye. jo dikhta hai wo bikta hai.
marketing ke effects long term mai ate hai. har mahine marketing ke liye kuch amount alag rakhna chahiye.
Market mai products nahi soch bikti hai. jaise revital medicine.
To agar aap photographer ho ya event manager ho to Unko batao ki shadi ek baar hoti hai, memory hamesha reh jati hai. It's larger than life expenditure.
Soch ko bechna hai.
5 Focus and 6 Exclusivity.
kisi company ka naam sunte hi apke dimag mai koi positive word aye that means comapny has right focus.
jaise cocacola matlab Thanda, Dominos matlab homedelivery etc, ye hi law small scale mai bhi applicable hota hai.
Jaise sandwich kehte hi apki dukan yaad ani chahiye.
10.division and 12.Line Extension
market share badane ka bahut acha tarika hai apne brands badha lo. jaise Hindustan Uniliver kerti hai. unke kai kai sare products hai almost same products category mai bhi.
Jaise agar apki ek dukan hai Raymonds cloth ki to aap usi Raymonds ke cloth ki ek do dukane aur khol do, chahe buyer yaha se le ya waha se jeet apki hi hai.
agar aap badna hai to apko kuch sacrifice karna padega. jaise maruti bhi chahe to kyu nahi 50lac kii car bana sakti hai par nahi banati kyuki their focus is somewhere else.
Jaise agar aapka educational youtube channel hai to aapko comedy videos nahi dalne chahiye.
16.singularity and 19. failure
apke marketing ke 20 steps mai se 4 hi kaam karenge. magar wo apki sales kai guna badha denge. jaise sponsoring event, visual advertising, radio ads, en sab may se 1-2 steps kaam kar jayenge.
Waise hi en sabhi laws may se koi kafi useful ho sakta hai koi shayad aap pe applicable na ho.
success se arrogance ata hai and arrogance se failure. Jaise agar malik ko gussa jyada ata hai ya rude hai to customers se interact kam kare.
Bhai you are doing good work but you should use a better speaker and give a your intro plus make atleat 8-10 mins videos of book summaries thn you will get followers like SEEKEN has👍Hope you work on it!!
F or 25 years we have provided deluxe wilderness outpost fishing trips from our Armstrong location into beautiful Wabakimi Provincial Park and surrounding lakes.
Yes, we take you where the fishing is extraordinary , but there is more than fishing. Yearly family gatherings sharing a wilderness experience in comfort. Father - son (or daughter) bonding trips or Husband and wife celebrating a second honeymoon with the added spectacular outpost fishing or `the buddy trips where the tall tales get taller.
Its a big time stress reliever! . how do you think about anything else when you are fighting a fish?
Greg and I had a great week. we caught over 1000 walleye. There were well over 200 in the slot size (>18"). This is the most large walleye that have ever been caught on a trip to whiteclay for me. The slot size protection is working. It seems that each trip has more large fish being caught. Our largest northern was 43". It was caught on a jig while walleye fishing.
Greg and I sent see what you missed letters to about a dozen folks. Hope that translates into a large group for next June. . Fran and I are looking forward to the August fishing trip .
G. Ostrander, Green Bay, WI.
Want to see more?
Received your card. Congratulations on 25 Years! We speak often about the great times we had at Ogoki! A Tribute to you both!
Best Regards, Rich Craddock.
What a nice surprise to find your post card in my mail yesterday. Twenty-five years is a long time to do anything; much less a business like yours with all the uncertainties of weather, exchange-rates, two-country economies, etc. There is a reason why your business has survived and (hopefully) thrived. you do the wilderness fishing experience better than anyone in the outdoor sport vacation business.
Dear Judy and Paul,
Congratulations on 25 years. I have many fond memories of my time with Jack at Ogoki. Hope all is well with you.
. . . Nicole will take you on a guided tour!
This website will take you every step of the way for a worry free fishing vacation!
Let us introduce ourselves; Judy & Paul Boucher and family. Weve been doing this for 25 years and have learned a thing or two on how to take the worry out of the wilderness experience. Our staff will help you with anything you may not understand or solve any mechanical glitch right away. In short: we treat you like family!
Just a note to let you know our recent fishing junket to your Mojikit South Outpost.
Ive been coming to Armstrong area since 1972 and have probably flown in with 6-7 different outfitters over the years to numerous outposts. Your Mojikit South camp is clearly the nicest camp I have been to. The cabin is beautiful and roomy. Great kitchen and dining area. Beautiful screened in deck and outside porch overlooking the channel. Large chest freezer and a frig that actually keeps things cold. Screened in fishing cleaning house with running water. Bedrooms that are roomy. Vaulted ceiling the the cabin is a plus. The cabin is centrally located to both the lake and the Ogoki Reservoir.
The boats are the best that Ive ever experienced at an outpost. The inside bottoms consist of flat carpeted panels. easy to get in and out of. 1st time Ive fished an outpost with "dry" feet. The boats had comfortable swivel seats and 15 & 20 hp 4-stroke engines that worked great.
We will definitely be back. Everything about Ogoki Frontier was quality. My two grandchildren had the time of their lives, as did the other 2 members of our party. Thanks for the memories.