The strategic role of product management - spanning market intelligence, strategy development, new product development and lifecycle management.
Views: 74061 Kevolve Product Management
New Product Development-FMCG Perspective is the first of its kind in the Indian context. It helps students, academicians and corporate personnel alike in developing and launching new products in the marketplace. The following aspects are covered: How does one develop new products?What are the methods to measure the success of new products? How is developing new products in an entrepreneurial company different?What are the key factors that contribute to the success of new products in the marketplace?The author’s fifteen years of experience in the FMCG industry have contributed to the content for this book. About the author Dr. K. Rajeshwari, a post graduate from IIM Ahmedabad, is currently an Associate Professor of Marketing at XLRI India. After working in the industry for 15 years in sales and marketing, she moved to academics in 2010 and did her PhD from IIT Madras. Her last corporate stint was as Vice President - Marketing and Branding. She is a visiting faculty at various IIMs and at leading B-Schools across the country. Dr. Rajeshwari has also published My Life My Choice by Macmillan. Additionally she has written articles and case studies in international journals. She is also a columnist and has penned several management articles in The Hindu Business Line. Her first academic film was screened at an International film festival, Baltimore USA in 2014. Rajeshwari is a regular speaker at various B-Schools and is a part of the student selection panel at various IIMs. She has won ‘Women Achiever’ awards twice (2011, 2012) for her contributions to the field of education. She was also a recipient of the Distinguished Woman in Management Award from the Venus International foundation (2017). Dr. Rajeshwari has a fifteen-year-old son and lives in Chennai.
Views: 42 NotionPress
PHOENIX 360 BRAND SOLUTIONS is a advertising agency that has launched brands, nurtured them and partnered with clients to make them leaders in the market. We are an independent all-in-one communication agency. We successfully manage the creation of ATL and BTL activities covering print ad campaigns, brandings, radio spots / jingles, TVCs, brochures, catalogues, point of purchase materials, OOH media, Innovations, web design / development, corporate logo, well versed Packaging & Designing solutions, event planning & execution and all updated graphic designs for our clients. We also assist clients in the planning and execution of seminars, trade shows and exclusive happenings. If you need a partner to build brands, here we are!
Views: 139 Phoenix bs
Fast Moving Consumer Goods (FMCG) is not a well-understood sector for RSC members considering their career options, although there are many opportunities for rewarding and challenging careers at all levels of qualification. This webinar will help you understand the variety of roles available, and what employers in the sector look for in terms of qualifications, technical skills and transferable skills. We are joined by Dr Jason Harcup FRSC, Global Vice President, Unilever Research and Development at Unilever
Views: 257 Royal Society Of Chemistry
Look deeper...with a 360 degree simplified sourcing and distribution opportunity. Manufacturers, Retailers and Distributors from more than 100 countries are joining Stamegna Networks in 3 different continents. It’s time for you to profit from the diversity and innovation offered by businesses in our network.
Views: 81 Stamegna Management
The Customer Development Process explained.
Views: 36519 steve blank
In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Views: 258725 Dr. Vivek Bindra: Motivational Speaker
Get an overview of how smart CPG / FMCG brands forecast volume for a new product. To access the Basic Pricing Strategy Course please follow this link https://www.udemy.com/pricing-strategy-for-consumer-products/?couponCode=YOUTUBECHANNEL010220
Views: 10132 FMCG Academy
Making things easier for your home cook. Here are new tools and products made for your kitchen. Innovative, simple yet clever design for easy use at home or at a professional kitchen. 1. Bodoki - http://amzn.to/1rstwR9 2. Goose Kitchen 3. Yolker - http://amzn.to/24uHy2G 4. Trivae 5. Frankfurter Brett Are you struggling to lose weight? Do you want to know what foods are making you fat? Learn more from us and discover that it's not really your fault. Check us out here ? https://tinyurl.com/healthfood101 PLEASE SUBSCRIBE!
Views: 26480 Product Design and Ideas
Caryn Gillan, Director of Category & Insights at Bridgethorne, explains why FMCG supplier need a compelling selling proposition that demonstrates the category opportunity based on consumer and shopper insights in order to get products listed by retailers. In addiition to New Product Development & New Listings, such Selling Propositions can also be used for defence against delisting or distribution loss or selling initiatives and new concepts.
Views: 135 Bridgethorne
The product life cycle consists of 4 stages. Each stage is explained in detail in this video and there is an example of product life cycle provided at the end.
Views: 20618 Marketing 91
Changes in go-to-market routes driven by e-commerce and smart devices present business leaders in the FMCG industry with new challenges. They face pressure to adapt their businesses to respond quickly to rapidly changing consumer needs whilst at the same time grow profit margins. Addressing evolving consumer needs requires new approaches, fast product development, and potentially different skill sets within the organization. Leadership must focus on integrating all functions of the business into a structured process to effectively anticipate and respond to new market segments and needs. This webinar will explain what it takes to convert these challenges into opportunities so that it’s not a matter of surviving, but thriving.
Views: 280 OliverWight
Aathesh Ravi explains how to market a product 1/2 | Varaverpparai | News7 Tamil Subscribe : https://bitly.com/SubscribeNews7Tamil Facebook: http://fb.com/News7Tamil Twitter: http://twitter.com/News7Tamil Website: http://www.ns7.tv News 7 Tamil Television, part of Alliance Broadcasting Private Limited, is rapidly growing into a most watched and most respected news channel both in India as well as among the Tamil global diaspora. The channel’s strength has been its in-depth coverage coupled with the quality of international television production.
Views: 31185 News7 Tamil
An introduction to the subject of Distribution Strategy and an overview of some of the tools and theories available in connection with determining the Place (Distribution Channel) of a product or a service. This video is aimed at Marketing Management students.
Views: 111367 Tine Wade
This show "Mingle-Wingle with Startup Pro" is brought to you by Millennials. Brief intro of Edwin Wang: He's a second time startup founder. He has experience in ecommerce for more than 20 years. In his first startup, everyday.com.my, he scaled the company to an annual revenue of RM50 million per year. It was 150 people company before it was acquired by Living Social, Groupon’s rival in the US. His second startup is Signature Market, a direct to consumer brand for organic and health products. Content: Edwin feels that consumers lack options in the market when it comes to healthy products, those products that do not contain preservatives or chemicals in it. Last time, consumers were not really health conscious but the awareness level has increased because of more exposure to the truth behind food on social medias. Consumers are now more aware of the health benefits behind products like Milo by Nestle. They know that it's not healthy but what options do they have in the market now? What the consumers want now and what they wanted previously are different. They're choosing real food, real products with substance in it instead of products like orange juice with very few real oranges. And this is something FMCG giants like Nestle cannot do to satisfy the customers. These giants are losing market share to emerging brands. These emerging brands started off as very homemade makers in local bazaars with really personalised products like homemade cookies and slowly they're adopting the direct to consumer model to run their business. The direct to consumer model allows customers to understand the customers' needs because the interaction with them is closer. So this allows them to make use of customers' feedbacks to adapt and change faster. Hence, more innovation happens. For example, for a direct to consumer brand like Signature Market, it only takes 3-6 weeks to launch a new product. The method is very startup and lean. Within a few months, they can test whether the product is a best seller. But for the traditional FMCG giants, they had to make sure that their new products are placed in all distribution channels and engage a lot of marketing campaigns just to launch 1 new product. Every single product is a business model for them. There are metrics that we look at here. The first one is how long it takes for the customers to buy us impulsely for the first time. The second one is the return customers. How many buy you for the first time, they like it and come back and buy again? This is how you create a sustainable business. The biggest challenge of using direct to consumer model is the lack of history for reference in the industry. In the US, there are some successful examples but only a few. In Malaysia, we only have a few big players like Thrive Market, Nature Box. So we have to rely a lot on ourselves to keep experimenting. For me, I believe we are creating a lot of values for the industry. The way I see the future growth for us is 2 portions. One is that we will keep experimenting until we find our best product. Once this is proven, then we will put it on a rack but the way we do it will be different from the traditional giants' way. Our data allows us to know which area loves our products most and that will be how we choose to allocate our products to. My advice for newbies who want to start their own direct to consumer brand in the FMCG market is to make sure you have a good story and believe in the products. If you're genuine, you will be able to convince customers to believe in your brand. We are passionate about getting more people to start their own brands in the FMCG industry because it's booming. We have helped other brands by sharing our stats with them to help them find their best products. We also help other sellers to market their brands as not many people are experienced in marketing and packaging. We would love to see more brands in this industry because our mission is to provide better choices for consumers. If it's only a few of us doing this, it will be very challenging for us to reach there. 再稍微推荐我们自己以下： 我们是米雷牛(mileiniu)。我们的使命就是想要通过有趣，新鲜的创业创新内容，打造一个创业家的天地！ 想了解更多关于我们的资料，请到： https://www.facebook.com/mileiniu/ We are Millennials. Our mission is to create a community of entrepreneurs through producing engaging, entertaining and educational content on startups and entrepreneurships. To learn more about us, please go to: https://www.facebook.com/mileiniu/
Views: 729 Mileiniu米雷牛
http://www.prolaunchmanager.com/whats-in-it-for-you You owe it to yourself to make sure that your new product launch is a ballistic missile not a bottle rocket. Rory Ramsden, a Jeff Walker trained product launch manager, will help you to achieve the maximum ROI on your new product launch. He'll put together the product launch team, devise your product launch marketing strategy, tactical planning and pilot your entire launch.
Views: 88780 Rory Ramsden
This is a forum for interaction between industry leaders, alumni, faculty and students. A talk by Prof. Sai Yayavaram on “Innovation in India: Opportunities and challenges”. Panel Discussion moderated by Prof. Sai Yayavaram : Mr. Sanjay Singal, COO of Dairy & Beverages, ITC Ltd, PGP 95 Mr. Kapil Kamboj, Vice President, Customer Development & International Business, J&J Consumer India, PGP 99 Ms. Nirupama Kaushik, Consulting Partner & Practice Leader - GMR Qualitative & Innovation, Brandscapes, PGP 91
Views: 2085 IIMB Alumni Office
DescriptioMost PLM solutions are complicated, unwieldy, and unsuitable for FMCG companies. Lascom CPG combines all the advantages of PLM performance with FMCG and CPG Know-How, thus maintaining simplicity, flexibility, and scalability in a fully integrated, cost-effective end-to-end solution. Lascom CPG is the long term strategic approach to increase speed to market while managing quality and reducing risk, thus placing your organization with a competitive advantage. http://www.lascom.com/solutions/plm-software-food-and-beverage/
Views: 460 Lascom
ABSTRACT This case study is meant to introduce the students/participants to the concept of marketing and brand management, along with competitive analysis of a consumer product. This case is presented through a well-known FMCG product i.e. Nestle's Maggi Noodles. It is an interesting study on the unexpected chain of events that made the huge company Nestle stumble, as their famous brand of noodles got into controversy when FSSAI found Monosodium Glutamate and Lead in Maggi. The case revolves around the ban on Maggi and the subsequent response of different consumer groups along with the strategies of competitive firms. It also describes how the parent company Nestle reacted to the ban and the strategies it adopted to regain customer confidence when Maggi was vindicated of all the charges laid on it. PEDAGOGICAL OBJECTIVES ➢ To understand the reaction of the consumers of a product when the product is withdrawn from the market due to safety issues. ➢ To study the strategies adopted by the competitors of the product to promote their respective products in order to increase sales,and penetrate in the vaccum created due to the major player's absence. ➢ To determine the various campaigning and marketing strategies adopted by the company in order to regain customer confidence and maximize sales,once the product is cleared to be put on the shelves again. ➢ To understand the reaction of different customers when the product comes back in the market. CASE POSITIONING AND SETTING This case study can be used in MBA,MBA(Executive), Management Development Programs for delivering the following courses : 1. Marketing Management - To understand the various marketing strategies and the 4Ps,namely, Price,Product,Place,Promotion associated with a consumer product. 2. Consumer Behaviour - To understand the reaction of different consumer groups in various circumstances and setting target groups according to the demand of the product. 3. Advertising and Brand Management - To understand the different channels of promotion keeping in mind the strategies adopted by the competitors,as well as retaining customers by extending the brand image. TEACHING NOTES SYNOPSIS The primary objective of this case study is to comprehend the marketing strategies adopted by firms selling similar products,in this case an FMCG product, and the changing dynamics of trust associated with a product in the present era. This case also throws light on how quickly a product is replaced by its substitutes and how the void is filled. This discussion allows us to understand the reaction of different consumer groups when their trusted product is thrown out of the market, giving us an insight into the mindset of these consumer groups. Each company adopts its own strategy to promote its product, but it should also keep a check on the strategies adopted by its rival firms. This case study also deals with the reaction of these consumer groups when the product makes a come-back, and to see whether it will be able to hold a dominant position in the market,if yes,how long will that take to happen?
Views: 25003 Case Development Initiative USMS
Randy Micheletti, VP of Geile/Leon, discusses six strategic steps to successfully launch a new product.
Views: 6834 Geile/Leon Marketing Communications
100 awesome product ideas #4 - Best tech today Check out http://goo.gl/q85kSb for each product and http://youtube.com/ChillyPanda for the voice actress. Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. Subscribe - https://goo.gl/9gkz3k Awesome product ideas - http://www.michiyamamoto.com/ Facebook - http://facebook.com/MichiYamamotoTech Twitter - http://twitter.com/MichiYamamotoT Instagram - http://instagram.com/michi.yamamoto #chillypanda #AwesomeProducts #MichiYamamoto
Views: 4376367 michiyamamoto
This project was based upon re-launching a product which didn't have much success before. A group of marketing students from FAST University (Islamabad) were giving this project in which they were suppose re-launch Pepsi Twist in a new appealing way to capture the eye of the target audience. In this project, the group of students also introduced two new additional flavors of Pepsi Twist. The video shoot was by #KanwalHaqqiPhotography.
Views: 4915 Kanwal Haqqi
In this video Dr Vivek Bindra talks about Distribution network in your business. He talks about the advantages and disadvantages of the Distribution Network which will ultimately help grow business. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation. Disclaimer:- The following video is based on researches and case studies gathered from different books, media, internet space etc. Dr Vivek Bindra and the producers does not accept any responsibility or liability for the accuracy, content, completeness, legality or reliability of the information contained in the video. The video is made solely for educational purposes and is not created with intent to harm, injure or defame any person, body of persons, association, company or anyone. This video is not intended to spread rumours or offend or hurt the sentiments of any religion, communities or individuals, or to bring disrepute to any person (living or dead). The viewer should always do their own diligence and anyone who wishes to apply the ideas contained in the video takes full responsibilty of it and it is done on their own risk and consequeces. The material contained in the video cannot replace or substitute for the services of trained proffesionals in any field including, but not limited to, financial, medical, pychological or legal matters. Dr Vivek Bindra and the producers does not take responsbility for any direct, indirect, implied, punitive, special, incidental, or other consequential damages arising directly or indirectly on account of any actions taken based on the video. Dr Vivek Bindra and the producers of the video disclaims any kind of claim of libel, slander or any other kind of claim or suit of any sort. Viewers discretion is advised.
Views: 638254 Dr. Vivek Bindra: Motivational Speaker
FMCG is one of the booming sectors and Mobiloitte #digital #solutions help you to grow in FMCG #industry. #services #products #retail #technology #mobileappdevelopmentcompany #Mobiloitte Know more at https://tinyurl.com/yaqwbpvc --FOLLOW US-- Website: https://tinyurl.com/yd25hh6v Instagram: https://tinyurl.com/y88es8gp Pinterest: https://tinyurl.com/yajm2or3 Google+: https://tinyurl.com/ybowqexx Feed: https://tinyurl.com/y7hvy7ok Twitter: https://tinyurl.com/y9sps34a Youtube: https://tinyurl.com/y8e6d8vr Facebook: https://tinyurl.com/yamkcy55 Linkedin: https://tinyurl.com/y8sf7ldf or https://tinyurl.com/y7g8gfsh
FMCG Industry Business Outlook and Procurement Survey H1 2016 Report Include Expansion in current markets and new product development are major priorities for FMCG organizations during the next six months (Apr 2016-Sep 2016). the growth prospects of the FMCG industry over the next six months, as companies are planning to focus on new product development, expand in the current markets, and improve operational efficiency in H1 2016 (Apr 2016-Sep 2016).
Views: 54 Chinu Mehta
Acharya Balkrishna wanted to change the health of billions of people. He changed the rules of marketing, growth, product development and went on to the build the fastest growing FMCG of India. This story will blow your mind. Acharya Balkrishna is the founder of Patanjali Products - पतंजलि उत्पाद- the fastest growing FMCG company in India. Acharyaji is a versatile genius and a multi-faceted personality whose great knowledge of Ayurveda has turned the ancient practice of YOGA into a multi-billion dollar industry and put YOGA on the global stage. Honored by the Prime Minister of India, Mr. Narendra Modi as an "Ayurveda expert", Acharyaji has published more than 41 research articles in both National and International journals and has 31 patent rights. As the head of the medical institutions functioning under the aegis of Patanjali Yogpeeth, Acharyaji focused on the research and development of Ayurveda to make it successful with the modern medical science. With a multi-crore business in hand, of which he holds a 94% stake, Acharyaji still doesn't take home a single penny as salary. Instead, he devotes his time practicing YOGA and overseeing the titanic rise of India's 2nd largest FMCG brand- Patanjali. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Views: 32140 TEDx Talks
The average human brain has 86 Billion neurons. All our actions, thoughts and recollections activate neural networks in specific areas of the brain. Dr. James Andrade, a world-class neuroscientist with over 25 experience in the FMCG industry shared with Ksubaka teams in Singapore, the UK and China his knowledge on the role that neuroscience has played in helping marketers engage consumers.
Views: 105 Ksubaka
Sign up for our newsletter and never miss an episode: http://bit.ly/TEDEdNewsletter With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Views: 4003455 TED-Ed
ഹായ് ഫ്രണ്ട്സ്........ ഒരു ഇൻവെസ്റ്റ്മെന്റോ റിസ്ക്കോ ഇല്ലാതെ ഏതൊരു സാധാരണക്കാരനും സിമ്പിൾ ആയി ചെയ്യാൻ പറ്റുന്ന ഒരു ബിസിനസ് ആണ് SMARTWAY ഏകദേശം 3 വർഷം ആയിട്ടു ഇന്ത്യയില് ഏറ്റവും അധികം ചര്ച്ച ചെയ്യപ്പെട്ട കമ്പനി ആണ് സ്മാര്ട്ട് വേ ഗ്രൂപ്പ് ഓഫ് കമ്പനിസ് ( SMARTWAY GROUP OF COMPANIES ) ഒരു ഇന്വെസ്റ്റ്മെന്റും റിസ്ക്കും ഇല്ലാതെ ഒരു ബിസിനസ് സ്റ്റാര്ട്ട് ചെയ്യാന് പറ്റുമോ എന്നുള്ള ചോദ്യത്തിനുള്ള ഉത്തരമാണ് ഈ കമ്പനിയുടെ ഏറ്റവും വല്യ പ്രത്യേകത..!! ഈ കമ്പനിയുടെ ഭാഗമായി പ്രവർത്തിച്ചു വിജയത്തിലെത്തുവാനും, കൂടുതൽ വിവരങ്ങൾ അറിയുവാനും 📞 7012418834 WHATSAPP LINK CLICK HERE 👇👇👇👇👇 https://wa.me/917012418834 ] ഈ നമ്പറിൽ വാട്സ്ആപ്പ് അല്ലെങ്കിൽ വിളിക്കുകയോ ചെയ്യുക SMARTWAY INDIA ™ TEAM ONE ORGANISATION © ONLINE SHOPPING BUSINESS PROJECT © NETWORK MARKETING BUSINESS DEVELOPMENT © SMARTSHOPPI, SW WALLET, FMCG FOR MORE INFORMATION SENT MAIL IN OFFICIAL [email protected] Follow Format 👇👇👇👇 NAME: FULL ADDRESS: LOCATION: CONTACT NUMBER: "We'll get in touch as soon" © Team Smartway India ADMIN ✓✓ SUBSCRIBE FOR MORE VEDIOS ✓✓ https://www.youtube.com/channel/UCkhR8D2R8t-KjATU26iW7-w
Views: 40649 T 4 TECH MEDIA
Featuring: Anita Campbell, Small Business Trends http://smallbiztrends.com/ Any mention of products or services by video personalities does not imply any partnership or other commercial relationship between United Parcel Service, Inc. ("UPS") and the mentioned product manufacturers or service providers nor should it imply the endorsement, approval or recommendation of the products or services of UPS by those parties.
Views: 67279 PopurlsBrown
In this interview clip, Ricardo Arias-Nath discusses the changing roles of CMOs. Ricardo has over 20 years of consumer and corporate strategy, marketing, business development, and merger & acquisition experience with a deep understanding of fast-moving consumer goods (FMCG,) Media and Entertainment, and Technology Industries in both domestic and international markets. At the time of this interview, he is serving as SVP and Chief Marketing Officer for PepsiCo Beverages Latin America, leading the business growth agenda, consumer and brand strategy, innovation, consumer engagement, and partnership development. Prior to joining PepsiCo, he worked as Managing Consultant for Zyman Group and Prophet Brand Strategy, managing a wide range of engagements for clients domestically and internationally in consumer and durable goods, telecommunications, and financial services industries. From 2000 to 2006, co-founded and served as Chief Executive Officer for Tokenzone in New York, taking the company from inception into a profitable and award-winning online marketing, research, and consulting services firm for media and consumer product companies worldwide such as Disney, MTV Networks, Warner Bros. and FIFA. Ricardo started at Procter & Gamble Latin America Division in a diverse range of finance, marketing, and general management roles, including P&L management, financial planning, M&A, brand management, and innovation.
Views: 1103 Anthony Miyazaki
Explains the 6 key factors that influence whether a FMCG or CPG manufacturer will get their products ranged with grocery retailers
Views: 1653 FMCG Academy
Get the latest interview tips,Job notifications, top MNC openings, placement papers and many more only at Freshersworld.com( https://www.freshersworld.com?src=Youtube ). Here is a video on “Tough sales job interview questions and how to answer them ” by a softskill trainer “Krupa”. Make a note about all the points and turn your skill to profession. Hope this information helps you in getting your dream job. Freshersworld.com is the No.1 job portal for freshers jobs in India. Check Out website for more Jobs & Careers. http://www.freshersworld.com?src=Youtube Download our app today to manage recruitment when ever and where ever you want : Link :https://play.google.com/store/apps/details?id=com.freshersworld.jobs&hl=en ***Disclaimer: This is just a training video for candidates and recruiters. The name, logo and properties mentioned in the video are proprietary property of the respective organizations. The Preparation tips and tricks are an indicative generalized information. In no way Freshersworld.com, indulges into direct or indirect promotion of the respective Groups or organizations.
Views: 323410 Freshersworld.com Jobs & Careers
5 Step Brand Development Strategy Brand development is the process of creating and strengthening your professional services brand. Developing a stronger brand is most important task. Brand strength = Your reputation X Your visibility Strategies to be followed for the Brand Development 1. Consider your overall business strategy A strong, well differentiated brand will make growing your firm much easier. Be clear about your goals.Your brand will help you to achieve that. 2. Identify your target clients Firms with high growth and profit are focused on having clearly defined target clients. The narrower the focus, the faster the growth. 3. Develop your name, logo and tagline A new firm name, a new logo and tagline may support your brand positioning. Remember, your name, logo and tagline are not your brand. They are ways to communicate your brand. 4. Develop your content marketing strategy Content marketing increases both visibility and reputation of brand. It is the perfect way to make brand relevant to target audiences. 5. Develop your website Website is most important brand development tool. Here all your audiences turn to learn what you do and how you do it.
Views: 8917 Weekly Marketing Tips