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3 Minute Product Manager: Strategic Role of Product Management
 
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The strategic role of product management - spanning market intelligence, strategy development, new product development and lifecycle management.
Basic FMCG Product P&L
 
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This training video shows how to make a basic product P&L assuming one retailer, product group and a single promotional price in the FMCG or CPG industry
Views: 9113 FMCG Academy
Brand Manager - FMCG | Job Snapshot
 
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One of the most coveted jobs for MBA students! Do you know what a Brand Manager actually does? Want to know if you would be happy doing it? ‪#BrandManager‬ ‪#FMCG‬
Views: 48821 Profession Choice
New product development-FMCG perspective
 
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New Product Development-FMCG Perspective is the first of its kind in the Indian context. It helps students, academicians and corporate personnel alike in developing and launching new products in the marketplace. The following aspects are covered: How does one develop new products?What are the methods to measure the success of new products? How is developing new products in an entrepreneurial company different?What are the key factors that contribute to the success of new products in the marketplace?The author’s fifteen years of experience in the FMCG industry have contributed to the content for this book. About the author Dr. K. Rajeshwari, a post graduate from IIM Ahmedabad, is currently an Associate Professor of Marketing at XLRI India. After working in the industry for 15 years in sales and marketing, she moved to academics in 2010 and did her PhD from IIT Madras. Her last corporate stint was as Vice President - Marketing and Branding. She is a visiting faculty at various IIMs and at leading B-Schools across the country. Dr. Rajeshwari has also published My Life My Choice by Macmillan. Additionally she has written articles and case studies in international journals. She is also a columnist and has penned several management articles in The Hindu Business Line. Her first academic film was screened at an International film festival, Baltimore USA in 2014. Rajeshwari is a regular speaker at various B-Schools and is a part of the student selection panel at various IIMs. She has won ‘Women Achiever’ awards twice (2011, 2012) for her contributions to the field of education. She was also a recipient of the Distinguished Woman in Management Award from the Venus International foundation (2017). Dr. Rajeshwari has a fifteen-year-old son and lives in Chennai.
Views: 35 NotionPress
How to Analyse a Category (FMCG)
 
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This is a detailed video that explains the 33 metrics needed to analyse a FMCG category in the short to medium term. The value share of segment +/- vs YA has 3 incorrect numbers within Standard Powders. This is between the 6 and 7 minute mark. For brand B,C and D the numbers are showing -78.9. +3.8 and -16.3. These should read as -1.6, +1.5, -2.7. Apologies for this error.
Views: 12053 FMCG Academy
How do CPG / FMCG companies forecast volume for a new product?
 
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Get an overview of how smart CPG / FMCG brands forecast volume for a new product. To access the Basic Pricing Strategy Course please follow this link https://www.udemy.com/pricing-strategy-for-consumer-products/?couponCode=YOUTUBECHANNEL010220
Views: 8593 FMCG Academy
3 Steps to Build Your Product Strategy | (Hindi) | Dr.Vivek Bindra
 
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In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
ChemCareers 2018 A career in fast moving consumer goods FMCG
 
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Fast Moving Consumer Goods (FMCG) is not a well-understood sector for RSC members considering their career options, although there are many opportunities for rewarding and challenging careers at all levels of qualification. This webinar will help you understand the variety of roles available, and what employers in the sector look for in terms of qualifications, technical skills and transferable skills. We are joined by Dr Jason Harcup FRSC, Global Vice President, Unilever Research and Development at Unilever
Top 10 Challenges for FMCG - FMCG Issues with Marc Childs
 
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In this video, global FMCG expert Marc Childs, principal of Childs Davidson Limited, outlines ten significant challenges for the FMCG industry today. For more information, please visit our website: http://www.childsdavidson.com/ Follow Marc Childs on LinkedIn: https://www.linkedin.com/pub/marc-childs/64/954/438
Careers in FMCG
 
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Views: 4968 Hindustan Unilever
How to write a Brand Strategy or Plan ?
 
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Video shows the structure, key components and sequence to writing a brand strategy or plan.
Views: 7235 FMCG Academy
FMCG Products
 
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PHOENIX 360 BRAND SOLUTIONS is a advertising agency that has launched brands, nurtured them and partnered with clients to make them leaders in the market. We are an independent all-in-one communication agency. We successfully manage the creation of ATL and BTL activities covering print ad campaigns, brandings, radio spots / jingles, TVCs, brochures, catalogues, point of purchase materials, OOH media, Innovations, web design / development, corporate logo, well versed Packaging & Designing solutions, event planning & execution and all updated graphic designs for our clients. We also assist clients in the planning and execution of seminars, trade shows and exclusive happenings. If you need a partner to build brands, here we are!
Views: 111 Phoenix bs
How To Launch a Physical Product Offline Quickly (Fast Moving Goods)
 
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Add me on Facebook: https://www.facebook.com/dbhmatt?fref=ts In this video you are going to find out how to launch a new product on a market. You will learn techniques that will help you do a market research. That way, you will know that the product that you are going to launch is not going to be a failure. 1 – The first thing you have to do is to analyze the market and find out who is the leader in each segment. You have to understand who are the price fighter, the premium product and the mainstream product. If you are going to be the price fighter you have to offer the cheapest price. If you offer a premium product, you have to make sure that your product is of great value to the customer and is better than your competitors. You have to figure out which of these markets you are interested in. Price is a very important part of the strategy of launching a product on the market. You have to calculate the retail sales price of the product. Before that you have to know what the cost of the product is. A very important thing to know is the base price of the product and to know how big margin you can put on top of it. You need to know all the costs involved, so that you can understand what the base price of the product is. You have to have a feeling of how much your clients are willing to spend on a product and based on their financial state you can increase or decrease the margin. A great idea is to release the product in a test mode. The product does not need to be perfect, because you are just testing the market. You can also try to make some pre selling and try to offer the product to people even before you have produced it. That strategy will help you make a good market research without destroying the market. You will get an idea of how much you are going to sell and how profitable that product can be. In the beginning you are a beginner and people are not going to copy you. But, as you become more successful, more and more people are going to try to steal your idea. Big corporation cannot outcompete the minor players every time. However, you do not need to worry about this all the time. It is also possible sometimes to come out with a product that can boom and become successful. It is hard for huge corporations to release new products regularly. They rely on products that they know they are proven to work.
Views: 205 Matt Laker
5 New Products and Innovation for your Kitchen ► Product Design and Ideas ◄
 
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Making things easier for your home cook. Here are new tools and products made for your kitchen. Innovative, simple yet clever design for easy use at home or at a professional kitchen. 1. Bodoki - http://amzn.to/1rstwR9 2. Goose Kitchen 3. Yolker - http://amzn.to/24uHy2G 4. Trivae 5. Frankfurter Brett Are you struggling to lose weight? Do you want to know what foods are making you fat? Learn more from us and discover that it's not really your fault. Check us out here ? https://tinyurl.com/healthfood101 PLEASE SUBSCRIBE!
fmcg products business plan
 
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Our website: https://goo.gl/ZBZoh6?60719
FMCG Companies May Defer New Product Launches
 
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CNBC-TV18 learns from its sources that the top FMCG companies like HUL, Nestle, Dabur and ITC may look at deferring new product launches. Priya Sheth gets us the excl details.
Views: 122 CNBC-TV18
Marelent FMCG Products (Basmati Rice)
 
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Moonglow business pvt ltd. was established with a though of changing lives of both rural and urban people. the company is not only an organization but a thought of improving life style of people though providing option of better hygienic and quality product s for daily uses quality product propositions and technological invocation have made “marelent” in a position to achieve market leadership in categories it is present our effort focus on environmental protection as well as social responsibility to help develop the communities we operate in leveraging our global reach and inspiring people to take small, everyday actions we believe we can make a big difference to the world, by combing our expertise with deep roots in diverse local customer, we are continuing to provide a range of products to suit pocket of consumers we are also strengthening our strong relationship in the emerging markets. We believe will be significant for our future growth. We are much expose to challenges that world faces daily basis in their life. We try to make positive contribution to them we are committed to take ancient Indian culture and lifestyle using Ayurveda, organic agri products, religious beliefs to the rest part of world.
Views: 739 srawan kumar
7 Steps To Product Launch Marketing Success
 
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http://www.prolaunchmanager.com/whats-in-it-for-you You owe it to yourself to make sure that your new product launch is a ballistic missile not a bottle rocket. Rory Ramsden, a Jeff Walker trained product launch manager, will help you to achieve the maximum ROI on your new product launch. He'll put together the product launch team, devise your product launch marketing strategy, tactical planning and pilot your entire launch.
Views: 85817 Rory Ramsden
SOFT LAUNCHING OF LVI FMCG PRODUCTS FOR REPURCHASE
 
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Last Summer by Ikson (Royalty Free Music) http://goo.gl/YmnOAx ––– • Track Info: Title: Last Summer Artist: Ikson Genre: Dance & Electronic Mood: Bright Download: https://goo.gl/KS3BnM ––– • Licence: You’re free to use this song in any of your videos, but you must include the following in your video description (Copy & Paste): Last Summer by Ikson: http://www.soundcloud.com/ikson Music promoted by Audio Library https://youtu.be/n2oTA5JSk80 ––– • Contact the artist: https://iksonmusic.wordpress.com/ https://www.instagram.com/iksonofficial/ https://open.spotify.com/artist/0oaw4... https://twitter.com/Iksonofficial https://www.youtube.com/channel/UCyB3... https://www.patreon.com/ikson ––– • F.A.Q: How to use music https://goo.gl/zNKFGu ––– • Main Playlists: Artists: https://www.youtube.com/channel/UCht8... Genres: https://www.youtube.com/channel/UCht8... Moods: https://www.youtube.com/channel/UCht8... ––– • Follow us: Facebook https://goo.gl/BBxPNx Twitter https://goo.gl/WJnMWV Instagram https://goo.gl/5EgBhP SoundCloud https://goo.gl/KfElaU Google+ https://goo.gl/eDXHbT ––– * IMPORTANT * This channel does not have any kind of relationship or association with the YouTube brand and its products. It does not represent their interests, nor have any connection with their activities.
HOW TO LAUNCH NEW PRODUCT
 
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HOW TO LAUNCH NEW PRODUCT SUCCESFULLY
SHREE MAHAVIR AGRO FMCG PRODUCT LAUNCH
 
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SHREE MAHAVIR AGRO FMCG PRODUCT LUNCH Follow- metrotvbureau oN Facebook And Twitter https://www.facebook.com/metrotvdelhi https://www.facebook.com/metrotvbureau https://twitter.com/METROTVDELHI website www.metrotvbureau.com PLZ- LIKE & SUBSCRIBE This New video
Views: 706 Metro TV Bureau
Product Failure - What causes a Product failure and Examples of Product failures
 
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This video covers 1) What is Product failure 2) Symptoms of Product failure 3) Causes of New product failure 4) Examples of Product failures
Views: 2003 Marketing 91
P&G - The Leader in FMCG Business
 
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Analysis of P&G mini case from Marketing Management 14th Editon Kotler. Done under the guidance of Prof. Sameer Mathur, IIM Lucknow
Views: 638 sai sachin
Aathesh Ravi explains how to market a product 1/2 | Varaverpparai | News7 Tamil
 
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Aathesh Ravi explains how to market a product 1/2 | Varaverpparai | News7 Tamil Subscribe : https://bitly.com/SubscribeNews7Tamil Facebook: http://fb.com/News7Tamil Twitter: http://twitter.com/News7Tamil Website: http://www.ns7.tv News 7 Tamil Television, part of Alliance Broadcasting Private Limited, is rapidly growing into a most watched and most respected news channel both in India as well as among the Tamil global diaspora. The channel’s strength has been its in-depth coverage coupled with the quality of international television production.
Views: 26856 News7 Tamil
Launching A New Product
 
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Featuring: Anita Campbell, Small Business Trends http://smallbiztrends.com/ Any mention of products or services by video personalities does not imply any partnership or other commercial relationship between United Parcel Service, Inc. ("UPS") and the mentioned product manufacturers or service providers nor should it imply the endorsement, approval or recommendation of the products or services of UPS by those parties.
Views: 65344 PopurlsBrown
Consumer Packaged Goods - Product Lifecycle Management made Simple
 
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DescriptioMost PLM solutions are complicated, unwieldy, and unsuitable for FMCG companies. Lascom CPG combines all the advantages of PLM performance with FMCG and CPG Know-How, thus maintaining simplicity, flexibility, and scalability in a fully integrated, cost-effective end-to-end solution. Lascom CPG is the long term strategic approach to increase speed to market while managing quality and reducing risk, thus placing your organization with a competitive advantage. http://www.lascom.com/solutions/plm-software-food-and-beverage/
Views: 363 Lascom
Nestle's Maggi in India : The Ban and The Bounce-back
 
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ABSTRACT This case study is meant to introduce the students/participants to the concept of marketing and brand management, along with competitive analysis of a consumer product. This case is presented through a well-known FMCG product i.e. Nestle's Maggi Noodles. It is an interesting study on the unexpected chain of events that made the huge company Nestle stumble, as their famous brand of noodles got into controversy when FSSAI found Monosodium Glutamate and Lead in Maggi. The case revolves around the ban on Maggi and the subsequent response of different consumer groups along with the strategies of competitive firms. It also describes how the parent company Nestle reacted to the ban and the strategies it adopted to regain customer confidence when Maggi was vindicated of all the charges laid on it. PEDAGOGICAL OBJECTIVES ➢ To understand the reaction of the consumers of a product when the product is withdrawn from the market due to safety issues. ➢ To study the strategies adopted by the competitors of the product to promote their respective products in order to increase sales,and penetrate in the vaccum created due to the major player's absence. ➢ To determine the various campaigning and marketing strategies adopted by the company in order to regain customer confidence and maximize sales,once the product is cleared to be put on the shelves again. ➢ To understand the reaction of different customers when the product comes back in the market. CASE POSITIONING AND SETTING This case study can be used in MBA,MBA(Executive), Management Development Programs for delivering the following courses : 1. Marketing Management - To understand the various marketing strategies and the 4Ps,namely, Price,Product,Place,Promotion associated with a consumer product. 2. Consumer Behaviour - To understand the reaction of different consumer groups in various circumstances and setting target groups according to the demand of the product. 3. Advertising and Brand Management - To understand the different channels of promotion keeping in mind the strategies adopted by the competitors,as well as retaining customers by extending the brand image. TEACHING NOTES SYNOPSIS The primary objective of this case study is to comprehend the marketing strategies adopted by firms selling similar products,in this case an FMCG product, and the changing dynamics of trust associated with a product in the present era. This case also throws light on how quickly a product is replaced by its substitutes and how the void is filled. This discussion allows us to understand the reaction of different consumer groups when their trusted product is thrown out of the market, giving us an insight into the mindset of these consumer groups. Each company adopts its own strategy to promote its product, but it should also keep a check on the strategies adopted by its rival firms. This case study also deals with the reaction of these consumer groups when the product makes a come-back, and to see whether it will be able to hold a dominant position in the market,if yes,how long will that take to happen?
Product development KPIs
 
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Useful materials for product development KPI: • kpi123.com/free-ebook-2436-KPIs • kpi123.com/free-ebook-10-secrets-to-KPIs-success • kpi123.com/top-28-performance-appraisal-forms • kpi123.com/free-ebook-1125-performance-review-phrases • kpi123.com/kpi-meaning • kpi123.com/kpi-reporting • kpi123.com/kpi-dashboard-and-forms Job titles related: product development administrator, product development advisor, product development analyst, product development assistant, product development associate, product development clerk, product development consultant, product development coordinator, product development controller, product development engineer, product development executive, product development manager, product development officer, product development representative, product development specialist, product development supervisor, product development support, vp product development, product development director, product development leader, product development ntry level, senior product development, junior product development… The above KPIs can be used for fields such as: accounting, administrative, advertising, agency, agile, apartment, application, architecture, asset, assistant, audit, auto, automotive, b2b, bakery, band, bank, banquet, bar, benefits, beverage, billing, brand, budget, building, business, cafe, call center, car, catering, channel, clinic, commercial, communications, community, construction, consulting, content, creative, crm, customer relations, customer service, data, database, delivery, design, digital marketing, distribution, ecommerce, education, electrical, energy, engineering, environmental, equipment, erp, events, exhibition, export, f&b, facilities, factory, fashion, finance, fmcg, food industry, fundraising, furniture, gallery, golf, grants, grocery, gym, healthcare, help desk, hospital, hospitality, hotel, housekeeping, housing, hr, hse, hvac, ict, import, infrastructure, innovation, insurance, interactive, interior design, international, internet, inventory, investment, it, jewelry, kitchen, lab, leasing, legal, logistics, maintenance, manufacturing, market, marketing, materials, media, merchandising, mining, mortgage, music, network, new car, ngo, nhs, non profit, non technical, oem, office, offshore, oil and gas, operations, outbound, outlet, overseas, parts, payroll, pharmaceutical, pharmacy, plant, procurement, product, production, project, property, purchasing, quality assurance, r&d, real estate, records, recruiting, release, research, reservations, restaurant, retail, safety, product development, salon, security, service, shipping, social media, software, sourcing, spa, staffing, store, studio, supply chain, systems, technical, technology, telecom, telecommunications, tour, tourism, training, transportation, travel, vehicle, wealth, web, wedding, wine…
Views: 504 Nadal Philips
Leadership challenges and opportunities in  a rapidly evolving FMCG consumer market
 
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Changes in go-to-market routes driven by e-commerce and smart devices present business leaders in the FMCG industry with new challenges. They face pressure to adapt their businesses to respond quickly to rapidly changing consumer needs whilst at the same time grow profit margins. Addressing evolving consumer needs requires new approaches, fast product development, and potentially different skill sets within the organization. Leadership must focus on integrating all functions of the business into a structured process to effectively anticipate and respond to new market segments and needs. This webinar will explain what it takes to convert these challenges into opportunities so that it’s not a matter of surviving, but thriving.
Views: 255 OliverWight
कैसे एक बड़ी Company अपना Product पूरे देश में पहुँचाती है |  Dr. Vivek Bindra
 
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In this video Dr Vivek Bindra talks about Distribution network in your business. He talks about the advantages and disadvantages of the Distribution Network which will ultimately help grow business. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation. Disclaimer:- The following video is based on researches and case studies gathered from different books, media, internet space etc. Dr Vivek Bindra and the producers does not accept any responsibility or liability for the accuracy, content, completeness, legality or reliability of the information contained in the video. The video is made solely for educational purposes and is not created with intent to harm, injure or defame any person, body of persons, association, company or anyone. This video is not intended to spread rumours or offend or hurt the sentiments of any religion, communities or individuals, or to bring disrepute to any person (living or dead). The viewer should always do their own diligence and anyone who wishes to apply the ideas contained in the video takes full responsibilty of it and it is done on their own risk and consequeces. The material contained in the video cannot replace or substitute for the services of trained proffesionals in any field including, but not limited to, financial, medical, pychological or legal matters. Dr Vivek Bindra and the producers does not take responsbility for any direct, indirect, implied, punitive, special, incidental, or other consequential damages arising directly or indirectly on account of any actions taken based on the video. Dr Vivek Bindra and the producers of the video disclaims any kind of claim of libel, slander or any other kind of claim or suit of any sort. Viewers discretion is advised.
BEAUTY | FMCG |  SKINCARE | HAIRCARE | COSMETIC BRAND MARKETING AGENCIES:
 
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BLUE ORANGE ASIA | BLUE ORANGE UK IS AN AWARD WINNING BEAUTY FMCG, SKINCARE, HAIRCARE, COSMETIC PRODUCT BRAND MARKETING-ADVERTISING AGENCY BASED IN BANGKOK THAILAND. . WE CURRENTLY SERVICE clients in Mayfair, London, UK, Central London, England United Kingdom, Bangkok Thailand, Central Hong Kong, Singapore, HCMC Vietnam, Yangon Myanmar, Vientiane Laos, Mumbai, India, Shanghai China, and Kuala Lumpur Malaysia. . MANY OF THE BEST LUXURY BRANDS work with us as their consultants and agency partners because we are credible and deliver better ideas and better results, optimizing sales in the process Our past and present clients include Faconable, Avon Cosmetics UK, SUNSILK, P&G Olay England and Hong Kong, Givenchy Europe. . OUR OUTSTANDING SERVICES INCLUDE Beauty FMCG, Skincare, Haircare, Cosmetic branding and design | new FMCG, Retail, Beauty brand and product marketing, advertising Communications | New Beauty, Skincare and Hair care Product Marketing Strategy and Marketing Communications | Copy writing | new FMCG, Retail, Beauty Corporate Video productions | new FMCG, Retail, Beauty, Skincare and Hair care TV and film commercial productions | new FMCG, Retail, Beauty Photography | New Beauty, Skincare and Hair care Product Photography | New Beauty, Skincare and Hair care Product Digital Online Marketing and Advertising | New FMCG, Retail, Beauty Brand and Marketing Strategy | Consumer Shopper Advertising Strategy | Strategic Marketing Communications | FMCG Retail Marketing, Brand Positioning | retail product brand activation | Digital Online Marketing & Advertising | New FMCG, Retail, Beauty Website design and building | Search Engine Optimization | Viral Brand Marketing. . HOW TO STAND OUT FROM YOUR COMPETITION AND BEAT YOUR COMPETITION IN 2017? CONTACT US NOW AND WE’LL SHOW YOU HOW. . BLUE ORANGE ASIA EMAIL: [email protected] www.blueorangeasia.com | www.blueorangeuk.com . OUR CLEAR DIFFERENCE: 20 years of Award Winning Experience with the best Agencies in the world. 20 years of Expertise Servicing Fortune 100 Companies. Better Ideas. Better Results. Over 40 endorsements on LinkedIn: http://www.linkedin.com/in/brandmarketingagency . TOP 3 TIPS FOR FMCG BEAUTY PRODUCT DIGITAL MARKETING IN THAILAND. 1. Have a direct, continuous, two-way dialogue with consumers FMCG Brands are traditionally built using mass TV advertising to drive retail sales, supported by promotional marketing. Digital enables ongoing connection using a range of channels and platforms – via social and CRM, and useful services and utilities delivered on mobile. 2. Drive engagement and sales in retail Through innovation in point of sale systems, mobile and marketing platforms there are now opportunities to drive engagement and conversion in the shopper/retail environment. Working in partnership with retail partners, or via established payment or couponing platforms (such as the UK's Pay point), we can deliver discounts and offers in real time, direct to the consumer, for immediate one-time redemption through retailers. This also enables shopper centric utility delivering inspiration and information in the shopper journey. 3. Get data on consumer preferences and purchasing behavior Extend the conversation to be continuous and into the retail environment on digital platforms. This generates a huge amount of data about how consumers choose and buy products - insights previously at the fingertips of retailers and kept at a distance from brands. These are valuable for product development, the ongoing development of the consumer experience and in trading negotiations with retailers.
Mike Dicken - Case Studies for agile FMCG supply chains
 
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Workshop 02 - How building agility into FMCG supply chains has delivered increased service levels and reduced costs
Views: 1242 SCL Hub
Product Marketing by Numbers - Objectives, Goals and KPI frameworks
 
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Product management should be data driven, consumer-centric, and informed by deep insights derived from tracking and analysing user behaviour at scale. But this can only happen if you use a framework; if you've defined what 'good' looks like before you start implementing tracking and collecting data points. I explore a couple of frameworks - including my own hybrid model - and share processes which overcome analysis paralysis and enable truly data-driven product development.
Views: 2109 Jono Alderson
Ramdev's Patanjali Shakes Up FMCG Order
 
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Growing at a rapid pace, Baba Ramdev’s Patanjali group has become the third-largest fast-moving consumer goods (FMCG) player in the country, surpassing firms like Nestlé, Godrej Consumer, Britannia, and Dabur. For more news and updates subscribe to Tez: https://www.youtube.com/user/teztvnews?sub_confirmation=1
Views: 6484 Tez
FMCG Industry Business Outlook and Procurement Survey H1 Market Research Report 2016
 
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FMCG Industry Business Outlook and Procurement Survey H1 2016 Report Include Expansion in current markets and new product development are major priorities for FMCG organizations during the next six months (Apr 2016-Sep 2016). the growth prospects of the FMCG industry over the next six months, as companies are planning to focus on new product development, expand in the current markets, and improve operational efficiency in H1 2016 (Apr 2016-Sep 2016).
Views: 45 Chinu Mehta
Coca Cola Supply Chain
 
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Views: 156799 Jonathan Hu
What does an Area Sales Manager do?
 
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Wondering what FMCG sales is really like? Catch Sachin (Unilever), Sudeep (Pidilite/ Mondelez) and Puru (True Elements/ P&G) talk about their ASM experiences!
Views: 23204 Kraftshala
How to Market a Business (Tamil)
 
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how to Market a Business, how to Market my business, how to Market your business Tamil, Small business idea tamil Content: 7 Marketing Strategy to do market your business 1. Direct Marketing 2. Passer By Walk Ins 3. Customer Satisfaction 4. Design A Website for your Business 5. Local Directory Submission 6. Social Media Business page Creation 7. Search Engine Optimization and Search Engine Marketing
Views: 107151 Viyabari
Business Development Manager -- Food Manufacturing FMCG
 
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Sales and Marketing are often recognised in the food industry as the 'Commercial' fucntion. We have various opportunities in both Sales and Marketing, click to searh the latest Commercial Food Jobs
Views: 210 Louise Allman
How to do Branding of your product in Hindi? by Anis Khan
 
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How to do Branding of your product in Hindi? अपने प्रोडक्ट का ब्रांडिंग कैसे कर सकते है? Click here for more tips and tricks information: http://www.aniskhan.in If you are launching of your own product in the market and you don't know how to do branding of product then you will face major problem. Here please find nine tips how to do branding of new product. 1. Product name should be meaningful 2. Product name should easy to remember. 3. Product name should be short. 4. Create Website - Domain name should match with your product. 5. First buy your Domain name. 6. Create an account with all social media sites. 7. Make Business card. 8. Same colour on Letter head, Brochure and logo. 9. Use Emaill service. =================== For new episodes every week, subscribe here! https://www.youtube.com/c/aniskhanmedia Like us on Facebook : https://www.facebook.com/aniskhanmedia Follow us on Twitter: https://twitter.com/aniskhanmedia Find out more about Anis Khan: http://www.aniskhan.in =================== How to do Branding of your product in Hindi? by Anis Khan
Views: 15938 Anis Khan
The future of consumer products | Somnath Meher | TEDxEMWS
 
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The avid consumer is one who both buys and uses products on a day to day basis, but the needs of said individuals are growing faster the new products are coming out; Somnath Meher talks abut the future of entrepreneurship, and its vital role in the world to come. Somnath is the Co-Founder and CEO of Witworks, a collaborative invention company that makes new products conceived/designed by real people, who form a part of its online community of inventors. Somnath, along with 2 other alumni of IIT Kharagpur, started Witworks with the aim of revolutionizing the way consumer product development is seen, and promote a culture of invention across the country. Somnath quit his job at Google and turned down a coveted MBA admit to start this venture. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 3279 TEDx Talks
Funslice Product Management
 
01:48
Product Management of both Pharmaceutical formularies and FMCG has been a hobby of mine.
Views: 15 Babu Appat
Compelling Selling Propositions for FMCG Suppliers
 
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Caryn Gillan, Director of Category & Insights at Bridgethorne, explains why FMCG supplier need a compelling selling proposition that demonstrates the category opportunity based on consumer and shopper insights in order to get products listed by retailers. In addiition to New Product Development & New Listings, such Selling Propositions can also be used for defence against delisting or distribution loss or selling initiatives and new concepts.
Views: 128 Bridgethorne
Top 5 Consumer Goods (FMCG) Companies In India
 
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1. HUl https://www.hul.co.in/ 2. ITC http://www.itcportal.com/ 3. Amul http://www.amul.com/ 4. Dabur http://www.dabur.com/Products-Health%20Care 5. Britannia http://britannia.co.in/
Views: 1616 Patel Vidhu
New Product Launch: Marketing Project - Pepsi Twist
 
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This project was based upon re-launching a product which didn't have much success before. A group of marketing students from FAST University (Islamabad) were giving this project in which they were suppose re-launch Pepsi Twist in a new appealing way to capture the eye of the target audience. In this project, the group of students also introduced two new additional flavors of Pepsi Twist. The video shoot was by #KanwalHaqqiPhotography.
Views: 4440 Kanwal Haqqi
B2B Product Management & Marketing Framework from Proficientz
 
03:19
The 5th generation framework for B2B product management & marketing from Proficientz makes everything easier.
Views: 738 mansourjc