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3 Minute Product Manager: Strategic Role of Product Management
 
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The strategic role of product management - spanning market intelligence, strategy development, new product development and lifecycle management.
New product development-FMCG perspective
 
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New Product Development-FMCG Perspective is the first of its kind in the Indian context. It helps students, academicians and corporate personnel alike in developing and launching new products in the marketplace. The following aspects are covered: How does one develop new products?What are the methods to measure the success of new products? How is developing new products in an entrepreneurial company different?What are the key factors that contribute to the success of new products in the marketplace?The author’s fifteen years of experience in the FMCG industry have contributed to the content for this book. About the author Dr. K. Rajeshwari, a post graduate from IIM Ahmedabad, is currently an Associate Professor of Marketing at XLRI India. After working in the industry for 15 years in sales and marketing, she moved to academics in 2010 and did her PhD from IIT Madras. Her last corporate stint was as Vice President - Marketing and Branding. She is a visiting faculty at various IIMs and at leading B-Schools across the country. Dr. Rajeshwari has also published My Life My Choice by Macmillan. Additionally she has written articles and case studies in international journals. She is also a columnist and has penned several management articles in The Hindu Business Line. Her first academic film was screened at an International film festival, Baltimore USA in 2014. Rajeshwari is a regular speaker at various B-Schools and is a part of the student selection panel at various IIMs. She has won ‘Women Achiever’ awards twice (2011, 2012) for her contributions to the field of education. She was also a recipient of the Distinguished Woman in Management Award from the Venus International foundation (2017). Dr. Rajeshwari has a fifteen-year-old son and lives in Chennai.
Views: 39 NotionPress
Basic FMCG Product P&L
 
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This training video shows how to make a basic product P&L assuming one retailer, product group and a single promotional price in the FMCG or CPG industry
Views: 10105 FMCG Academy
Brand Manager - FMCG | Job Snapshot
 
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One of the most coveted jobs for MBA students! Do you know what a Brand Manager actually does? Want to know if you would be happy doing it? ‪#BrandManager‬ ‪#FMCG‬
Views: 52641 Profession Choice
How to Analyse a Category (FMCG)
 
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This is a detailed video that explains the 33 metrics needed to analyse a FMCG category in the short to medium term. The value share of segment +/- vs YA has 3 incorrect numbers within Standard Powders. This is between the 6 and 7 minute mark. For brand B,C and D the numbers are showing -78.9. +3.8 and -16.3. These should read as -1.6, +1.5, -2.7. Apologies for this error.
Views: 13527 FMCG Academy
Area Sales Manager - FMCG | Job Snapshot
 
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Looking for an Area Sales Manager job? Want to know if you would be happy doing it? Take a sneak peek into the job profile of a Area Manager of an FMCG company like HUL, P&G, ITC, Patanjali #MBA #AreaManager
Views: 56416 Profession Choice
3 Steps to Build Your Product Strategy | (Hindi) | Dr.Vivek Bindra
 
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In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
The Customer Development Process. 2 Minutes to See Why
 
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The Customer Development Process explained.
Views: 34568 steve blank
Coca Cola Supply Chain
 
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Views: 167309 Jonathan Hu
Product Development Employees | What You Do Matters More
 
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Meet Lynn and Mike, former interns who have managed to land their dream jobs with Nestlé USA. Discover their journey and the many opportunities available in Product Development at Nestlé USA. For more information on careers available at Nestlé USA please visit: http://www.NestleUSA.com/Careers Nestlé USA is committed to enhancing the lives of people, pets, and the communities where we live and work. As the leading nutrition, health and wellness company, we are committed to enhancing people’s lives, everywhere, every day. We strive to make our brands tastier and healthier choices that help consumers care for themselves and their families, thus earning their trust and recommendations to others. Delivering on this commitment enables us to create long-term sustainable value for our consumers and customers, for our communities, for our shareholders and for our employees. Real People at Nestlé | Get Inspired with Our Team, Culture, and More https://www.youtube.com/playlist?list=PLRETS5QR5P91yhitqZwxCRTcztMkumm3Z Subscribe to Nestlé on YouTube - https://www.youtube.com/user/nestleusa Follow us on Facebook - https://www.facebook.com/nestle.USA Tweet us on Twitter - https://twitter.com/nestleusa Share recipes on Pinterest - https://www.pinterest.com/NestleUSA/
Views: 11446 Nestlé USA
Funslice Product Management
 
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Product Management of both Pharmaceutical formularies and FMCG has been a hobby of mine.
Views: 15 Babu Appat
5 New Products and Innovation for your Kitchen ► Product Design and Ideas ◄
 
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Making things easier for your home cook. Here are new tools and products made for your kitchen. Innovative, simple yet clever design for easy use at home or at a professional kitchen. 1. Bodoki - http://amzn.to/1rstwR9 2. Goose Kitchen 3. Yolker - http://amzn.to/24uHy2G 4. Trivae 5. Frankfurter Brett Are you struggling to lose weight? Do you want to know what foods are making you fat? Learn more from us and discover that it's not really your fault. Check us out here ? https://tinyurl.com/healthfood101 PLEASE SUBSCRIBE!
How to write a Brand Strategy or Plan ?
 
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Video shows the structure, key components and sequence to writing a brand strategy or plan.
Views: 8081 FMCG Academy
7 Steps To Product Launch Marketing Success
 
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http://www.prolaunchmanager.com/whats-in-it-for-you You owe it to yourself to make sure that your new product launch is a ballistic missile not a bottle rocket. Rory Ramsden, a Jeff Walker trained product launch manager, will help you to achieve the maximum ROI on your new product launch. He'll put together the product launch team, devise your product launch marketing strategy, tactical planning and pilot your entire launch.
Views: 87154 Rory Ramsden
BEAUTY | FMCG |  SKINCARE | HAIRCARE | COSMETIC BRAND MARKETING AGENCIES:
 
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BLUE ORANGE ASIA | BLUE ORANGE UK IS AN AWARD WINNING BEAUTY FMCG, SKINCARE, HAIRCARE, COSMETIC PRODUCT BRAND MARKETING-ADVERTISING AGENCY BASED IN BANGKOK THAILAND. . WE CURRENTLY SERVICE clients in Mayfair, London, UK, Central London, England United Kingdom, Bangkok Thailand, Central Hong Kong, Singapore, HCMC Vietnam, Yangon Myanmar, Vientiane Laos, Mumbai, India, Shanghai China, and Kuala Lumpur Malaysia. . MANY OF THE BEST LUXURY BRANDS work with us as their consultants and agency partners because we are credible and deliver better ideas and better results, optimizing sales in the process Our past and present clients include Faconable, Avon Cosmetics UK, SUNSILK, P&G Olay England and Hong Kong, Givenchy Europe. . OUR OUTSTANDING SERVICES INCLUDE Beauty FMCG, Skincare, Haircare, Cosmetic branding and design | new FMCG, Retail, Beauty brand and product marketing, advertising Communications | New Beauty, Skincare and Hair care Product Marketing Strategy and Marketing Communications | Copy writing | new FMCG, Retail, Beauty Corporate Video productions | new FMCG, Retail, Beauty, Skincare and Hair care TV and film commercial productions | new FMCG, Retail, Beauty Photography | New Beauty, Skincare and Hair care Product Photography | New Beauty, Skincare and Hair care Product Digital Online Marketing and Advertising | New FMCG, Retail, Beauty Brand and Marketing Strategy | Consumer Shopper Advertising Strategy | Strategic Marketing Communications | FMCG Retail Marketing, Brand Positioning | retail product brand activation | Digital Online Marketing & Advertising | New FMCG, Retail, Beauty Website design and building | Search Engine Optimization | Viral Brand Marketing. . HOW TO STAND OUT FROM YOUR COMPETITION AND BEAT YOUR COMPETITION IN 2017? CONTACT US NOW AND WE’LL SHOW YOU HOW. . BLUE ORANGE ASIA EMAIL: [email protected] www.blueorangeasia.com | www.blueorangeuk.com . OUR CLEAR DIFFERENCE: 20 years of Award Winning Experience with the best Agencies in the world. 20 years of Expertise Servicing Fortune 100 Companies. Better Ideas. Better Results. Over 40 endorsements on LinkedIn: http://www.linkedin.com/in/brandmarketingagency . TOP 3 TIPS FOR FMCG BEAUTY PRODUCT DIGITAL MARKETING IN THAILAND. 1. Have a direct, continuous, two-way dialogue with consumers FMCG Brands are traditionally built using mass TV advertising to drive retail sales, supported by promotional marketing. Digital enables ongoing connection using a range of channels and platforms – via social and CRM, and useful services and utilities delivered on mobile. 2. Drive engagement and sales in retail Through innovation in point of sale systems, mobile and marketing platforms there are now opportunities to drive engagement and conversion in the shopper/retail environment. Working in partnership with retail partners, or via established payment or couponing platforms (such as the UK's Pay point), we can deliver discounts and offers in real time, direct to the consumer, for immediate one-time redemption through retailers. This also enables shopper centric utility delivering inspiration and information in the shopper journey. 3. Get data on consumer preferences and purchasing behavior Extend the conversation to be continuous and into the retail environment on digital platforms. This generates a huge amount of data about how consumers choose and buy products - insights previously at the fingertips of retailers and kept at a distance from brands. These are valuable for product development, the ongoing development of the consumer experience and in trading negotiations with retailers.
SOFT LAUNCHING OF LVI FMCG PRODUCTS FOR REPURCHASE
 
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Last Summer by Ikson (Royalty Free Music) http://goo.gl/YmnOAx ––– • Track Info: Title: Last Summer Artist: Ikson Genre: Dance & Electronic Mood: Bright Download: https://goo.gl/KS3BnM ––– • Licence: You’re free to use this song in any of your videos, but you must include the following in your video description (Copy & Paste): Last Summer by Ikson: http://www.soundcloud.com/ikson Music promoted by Audio Library https://youtu.be/n2oTA5JSk80 ––– • Contact the artist: https://iksonmusic.wordpress.com/ https://www.instagram.com/iksonofficial/ https://open.spotify.com/artist/0oaw4... https://twitter.com/Iksonofficial https://www.youtube.com/channel/UCyB3... https://www.patreon.com/ikson ––– • F.A.Q: How to use music https://goo.gl/zNKFGu ––– • Main Playlists: Artists: https://www.youtube.com/channel/UCht8... Genres: https://www.youtube.com/channel/UCht8... Moods: https://www.youtube.com/channel/UCht8... ––– • Follow us: Facebook https://goo.gl/BBxPNx Twitter https://goo.gl/WJnMWV Instagram https://goo.gl/5EgBhP SoundCloud https://goo.gl/KfElaU Google+ https://goo.gl/eDXHbT ––– * IMPORTANT * This channel does not have any kind of relationship or association with the YouTube brand and its products. It does not represent their interests, nor have any connection with their activities.
HOW TO LAUNCH NEW PRODUCT
 
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HOW TO LAUNCH NEW PRODUCT SUCCESFULLY
ChemCareers 2018 A career in fast moving consumer goods FMCG
 
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Fast Moving Consumer Goods (FMCG) is not a well-understood sector for RSC members considering their career options, although there are many opportunities for rewarding and challenging careers at all levels of qualification. This webinar will help you understand the variety of roles available, and what employers in the sector look for in terms of qualifications, technical skills and transferable skills. We are joined by Dr Jason Harcup FRSC, Global Vice President, Unilever Research and Development at Unilever
Launching A New Product
 
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Featuring: Anita Campbell, Small Business Trends http://smallbiztrends.com/ Any mention of products or services by video personalities does not imply any partnership or other commercial relationship between United Parcel Service, Inc. ("UPS") and the mentioned product manufacturers or service providers nor should it imply the endorsement, approval or recommendation of the products or services of UPS by those parties.
Views: 66294 PopurlsBrown
Stamegna Network: find inspiration with a 360° FMCG product sourcing offering.
 
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Look deeper...with a 360 degree simplified sourcing and distribution opportunity. Manufacturers, Retailers and Distributors from more than 100 countries are joining Stamegna Networks in 3 different continents. It’s time for you to profit from the diversity and innovation offered by businesses in our network.
Channel Management: Connecting Products to Customers
 
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Today we discuss channel management (from selection to optimization) using the SBI Revenue Growth method (bit.ly/6stepgrowth) with today’s guest Chris Bittner, the senior director of global sales and channel strategy for Autodesk. 00:41 Introducing our guest, Chris Bittner 02:09 Determining product channel fit: The art of matching products, channels & customers. 03:40 Finding your end customer’s channel preference 05:20 Using ideal channel partner profiles (are they worth the effort?) 06:37 Why are channels consolidating and how should you adapt your channel strategy? 10:15 How to ensure proper coverage across channel partner networks 11:55 The capability component of coverage: knowing how your channel partners sell your product 14:14 Identifying when channel partners favor a competitor’s product and how they position them against yours 17:40 A look at how Chris selects channel partners 19:20 Criteria to look for in channel partners 20:26 Onboarding new channel partners 23:45 The first 3 steps to optimizing your sales channels SBI Sales and Marketing Video Podcast Episode Summary: Channel management: The key to greasing the wheels of any sales strategy. If you want to streamline how to get your product to the end customer, this is a good place to start. We’re joined today by Chris Bittner, the senior director of global sales and channel strategy for Autodesk, to discuss the ins and outs of channel management. We start our conversation by looking at how Chris determines product channel fit & how he learns what channels his customers want to buy from. We go on to talk about channel partners and the ideal channel partner profile, as well as how to deal with channel consolidation. Chris also talks us through channel coverage models and how to gain an understanding of competitor channels with a competitor channel analysis. We then discuss signing, onboarding and managing channel partners, skills that even a market leader would benefit from mastering. We conclude by going over the top 3 tips you can implement today to put yourself on the path toward a highly optimized channel management strategy. Ready to Make Your Number? If you want a copy of the workbook mentioned in this video, go to SalesBenchmarkIndex.com/2016-report to see the details of our six step revenue growth method, which covers market research, corporate strategy, product strategy, marketing strategy, sales strategy and talent strategy. If you want to have one of SBI’s seasoned sales and marketing consultants help you implement our revenue growth strategy in your organization, let us know at https://salesbenchmarkindex.com/contact-us/.
Views: 6841 SBI TV
Compelling Selling Propositions for FMCG Suppliers
 
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Caryn Gillan, Director of Category & Insights at Bridgethorne, explains why FMCG supplier need a compelling selling proposition that demonstrates the category opportunity based on consumer and shopper insights in order to get products listed by retailers. In addiition to New Product Development & New Listings, such Selling Propositions can also be used for defence against delisting or distribution loss or selling initiatives and new concepts.
Views: 134 Bridgethorne
Aathesh Ravi explains how to market a product 1/2 | Varaverpparai | News7 Tamil
 
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Aathesh Ravi explains how to market a product 1/2 | Varaverpparai | News7 Tamil Subscribe : https://bitly.com/SubscribeNews7Tamil Facebook: http://fb.com/News7Tamil Twitter: http://twitter.com/News7Tamil Website: http://www.ns7.tv News 7 Tamil Television, part of Alliance Broadcasting Private Limited, is rapidly growing into a most watched and most respected news channel both in India as well as among the Tamil global diaspora. The channel’s strength has been its in-depth coverage coupled with the quality of international television production.
Views: 28884 News7 Tamil
What is Brand strategy?  Types of Brand & Marketing Strategies
 
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5 Step Brand Development Strategy Brand development is the process of creating and strengthening your professional services brand. Developing a stronger brand is most important task. Brand strength = Your reputation X Your visibility Strategies to be followed for the Brand Development 1. Consider your overall business strategy A strong, well differentiated brand will make growing your firm much easier. Be clear about your goals.Your brand will help you to achieve that. 2. Identify your target clients Firms with high growth and profit are focused on having clearly defined target clients. The narrower the focus, the faster the growth. 3. Develop your name, logo and tagline A new firm name, a new logo and tagline may support your brand positioning. Remember, your name, logo and tagline are not your brand. They are ways to communicate your brand. 4. Develop your content marketing strategy Content marketing increases both visibility and reputation of brand. It is the perfect way to make brand relevant to target audiences. 5. Develop your website Website is most important brand development tool. Here all your audiences turn to learn what you do and how you do it.
Views: 7876 Weekly Marketing Tips
FMCG Products
 
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PHOENIX 360 BRAND SOLUTIONS is a advertising agency that has launched brands, nurtured them and partnered with clients to make them leaders in the market. We are an independent all-in-one communication agency. We successfully manage the creation of ATL and BTL activities covering print ad campaigns, brandings, radio spots / jingles, TVCs, brochures, catalogues, point of purchase materials, OOH media, Innovations, web design / development, corporate logo, well versed Packaging & Designing solutions, event planning & execution and all updated graphic designs for our clients. We also assist clients in the planning and execution of seminars, trade shows and exclusive happenings. If you need a partner to build brands, here we are!
Views: 118 Phoenix bs
Consumer Packaged Goods - Product Lifecycle Management made Simple
 
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DescriptioMost PLM solutions are complicated, unwieldy, and unsuitable for FMCG companies. Lascom CPG combines all the advantages of PLM performance with FMCG and CPG Know-How, thus maintaining simplicity, flexibility, and scalability in a fully integrated, cost-effective end-to-end solution. Lascom CPG is the long term strategic approach to increase speed to market while managing quality and reducing risk, thus placing your organization with a competitive advantage. http://www.lascom.com/solutions/plm-software-food-and-beverage/
Views: 399 Lascom
Go-to-market strategy examples
 
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We’ll give you three examples to best build a go-to-market strategy that will help you make money and drive long-term growth. Get a free trial of our new sales and marketing planning software at: http://register.funnelplan.com/ -------------- The right strategy doesn't depend on your product, but your buyers. Let's take a look at the companies, their buyers, and their strategy. At the end I'll give you a model for working this out for yourself. Desktop Computers For my first example, let's take a company that wants to own the desktop computing market. Firstly, come up with something that's truly amazing and different, clever, unique. Take that to as broad a market as you possibly can, and this is what the company I'm about to talk about did. Take it to as broad a market as you possibly can. Find out from that early market experience what group of buyers are likely to be a good market for you to focus on in the future. Start very broadly, selling very widely. Find the pattern and then find a niche that you think might be worth dominating, and then completely change the strategy and focus just on that. Leader in an enterprise software category For my second go to market strategy example, I'm going to pick an established player in an established market. Very different story. This established player in an established market had done such a good job of riding the enterprise applications market, that they were near dominant in that space. That's good news, but it's also bad news. The bad news is that pretty much all of the market, the enterprise market, had already bought either from this company, or from one of their competitors. Whilst they enjoyed the lion's share of the market, the market was pretty much drying up. Everybody had bought a product like this from either them or from their competitor. Challenger in enterprise software For my third go to market strategy example, again I'll stick to a mature market, but this time the company's not the gorilla. In fact, they're probably fourth on a good day. Maybe less, maybe fifth or sixth in the market. It's a big market, and they've done well, they've profited, and they've used those profits to continue to invest in sales and marketing as well as R&D. The problem is that as the market started to decline, their fortunes declined. They'll continue to invest, but they're investing in order to grow their share in a market that was pretty much consolidating. Now we're losing money hand over fist. What's the right strategy then? Read the full version here: https://align.me/b2b-marketing-blog/go-to-market-strategy-examples/ Get more B2B sales and marketing insights at: https://align.me/b2b-marketing-blog Find out more about what align.me does here: https://align.me/
Views: 30093 align.me
Pharmaceutical Product Management Course Introduction
 
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Available 1 Month / 1 Year Certificate Course in Pharma Product Management.
Latest Revolution in Food Processing Technology I AMRAPALI Mums FMCG
 
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Modern, luxurious, and reasonably priced ‘homes’ are the key proficiencies offered by the Amrapali Group, one of the fastest growing real estate development companies in India. Amrapali Group has been in real estate for more than a decade, controlled by a dynamic team of experienced and very qualified professionals. We have grown and achieved a lot of eminence and have become a globally reputed company all over India because of our best quality and commitmentWe are now rapidly gearing towards expansion and diversification in the processed food sector by introducing products such as Cornflakes and many other food products. Keeping in mind the best taste of customers, our commitment is to maintain quality according to CGMP and BIS standards with hygienic conditions. With the right kind of quality management, we are confident of the new venture and believe that the dedication towards giving the best of service to our customers, will make us achieve another milestone.
SHREE MAHAVIR AGRO FMCG PRODUCT LAUNCH
 
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SHREE MAHAVIR AGRO FMCG PRODUCT LUNCH Follow- metrotvbureau oN Facebook And Twitter https://www.facebook.com/metrotvdelhi https://www.facebook.com/metrotvbureau https://twitter.com/METROTVDELHI website www.metrotvbureau.com PLZ- LIKE & SUBSCRIBE This New video
Views: 750 Metro TV Bureau
Nestle's Maggi in India : The Ban and The Bounce-back
 
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ABSTRACT This case study is meant to introduce the students/participants to the concept of marketing and brand management, along with competitive analysis of a consumer product. This case is presented through a well-known FMCG product i.e. Nestle's Maggi Noodles. It is an interesting study on the unexpected chain of events that made the huge company Nestle stumble, as their famous brand of noodles got into controversy when FSSAI found Monosodium Glutamate and Lead in Maggi. The case revolves around the ban on Maggi and the subsequent response of different consumer groups along with the strategies of competitive firms. It also describes how the parent company Nestle reacted to the ban and the strategies it adopted to regain customer confidence when Maggi was vindicated of all the charges laid on it. PEDAGOGICAL OBJECTIVES ➢ To understand the reaction of the consumers of a product when the product is withdrawn from the market due to safety issues. ➢ To study the strategies adopted by the competitors of the product to promote their respective products in order to increase sales,and penetrate in the vaccum created due to the major player's absence. ➢ To determine the various campaigning and marketing strategies adopted by the company in order to regain customer confidence and maximize sales,once the product is cleared to be put on the shelves again. ➢ To understand the reaction of different customers when the product comes back in the market. CASE POSITIONING AND SETTING This case study can be used in MBA,MBA(Executive), Management Development Programs for delivering the following courses : 1. Marketing Management - To understand the various marketing strategies and the 4Ps,namely, Price,Product,Place,Promotion associated with a consumer product. 2. Consumer Behaviour - To understand the reaction of different consumer groups in various circumstances and setting target groups according to the demand of the product. 3. Advertising and Brand Management - To understand the different channels of promotion keeping in mind the strategies adopted by the competitors,as well as retaining customers by extending the brand image. TEACHING NOTES SYNOPSIS The primary objective of this case study is to comprehend the marketing strategies adopted by firms selling similar products,in this case an FMCG product, and the changing dynamics of trust associated with a product in the present era. This case also throws light on how quickly a product is replaced by its substitutes and how the void is filled. This discussion allows us to understand the reaction of different consumer groups when their trusted product is thrown out of the market, giving us an insight into the mindset of these consumer groups. Each company adopts its own strategy to promote its product, but it should also keep a check on the strategies adopted by its rival firms. This case study also deals with the reaction of these consumer groups when the product makes a come-back, and to see whether it will be able to hold a dominant position in the market,if yes,how long will that take to happen?
Top Tips - NEW PRODUCT LAUNCH strategy with Randy Micheletti
 
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Randy Micheletti, VP of Geile/Leon, discusses six strategic steps to successfully launch a new product.
The future of consumer products | Somnath Meher | TEDxEMWS
 
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The avid consumer is one who both buys and uses products on a day to day basis, but the needs of said individuals are growing faster the new products are coming out; Somnath Meher talks abut the future of entrepreneurship, and its vital role in the world to come. Somnath is the Co-Founder and CEO of Witworks, a collaborative invention company that makes new products conceived/designed by real people, who form a part of its online community of inventors. Somnath, along with 2 other alumni of IIT Kharagpur, started Witworks with the aim of revolutionizing the way consumer product development is seen, and promote a culture of invention across the country. Somnath quit his job at Google and turned down a coveted MBA admit to start this venture. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 3323 TEDx Talks
Product Failure - What causes a Product failure and Examples of Product failures
 
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This video covers 1) What is Product failure 2) Symptoms of Product failure 3) Causes of New product failure 4) Examples of Product failures
Views: 2256 Marketing 91
fmcg products business plan
 
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Our website: https://goo.gl/ZBZoh6?60719
FMCG Industry Business Outlook and Procurement Survey H1 Market Research Report 2016
 
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FMCG Industry Business Outlook and Procurement Survey H1 2016 Report Include Expansion in current markets and new product development are major priorities for FMCG organizations during the next six months (Apr 2016-Sep 2016). the growth prospects of the FMCG industry over the next six months, as companies are planning to focus on new product development, expand in the current markets, and improve operational efficiency in H1 2016 (Apr 2016-Sep 2016).
Views: 52 Chinu Mehta
New Product Launch: Marketing Project - Pepsi Twist
 
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This project was based upon re-launching a product which didn't have much success before. A group of marketing students from FAST University (Islamabad) were giving this project in which they were suppose re-launch Pepsi Twist in a new appealing way to capture the eye of the target audience. In this project, the group of students also introduced two new additional flavors of Pepsi Twist. The video shoot was by #KanwalHaqqiPhotography.
Views: 4632 Kanwal Haqqi
कैसे एक बड़ी Company अपना Product पूरे देश में पहुँचाती है |  Dr. Vivek Bindra
 
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In this video Dr Vivek Bindra talks about Distribution network in your business. He talks about the advantages and disadvantages of the Distribution Network which will ultimately help grow business. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation. Disclaimer:- The following video is based on researches and case studies gathered from different books, media, internet space etc. Dr Vivek Bindra and the producers does not accept any responsibility or liability for the accuracy, content, completeness, legality or reliability of the information contained in the video. The video is made solely for educational purposes and is not created with intent to harm, injure or defame any person, body of persons, association, company or anyone. This video is not intended to spread rumours or offend or hurt the sentiments of any religion, communities or individuals, or to bring disrepute to any person (living or dead). The viewer should always do their own diligence and anyone who wishes to apply the ideas contained in the video takes full responsibilty of it and it is done on their own risk and consequeces. The material contained in the video cannot replace or substitute for the services of trained proffesionals in any field including, but not limited to, financial, medical, pychological or legal matters. Dr Vivek Bindra and the producers does not take responsbility for any direct, indirect, implied, punitive, special, incidental, or other consequential damages arising directly or indirectly on account of any actions taken based on the video. Dr Vivek Bindra and the producers of the video disclaims any kind of claim of libel, slander or any other kind of claim or suit of any sort. Viewers discretion is advised.
Leadership challenges and opportunities in  a rapidly evolving FMCG consumer market
 
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Changes in go-to-market routes driven by e-commerce and smart devices present business leaders in the FMCG industry with new challenges. They face pressure to adapt their businesses to respond quickly to rapidly changing consumer needs whilst at the same time grow profit margins. Addressing evolving consumer needs requires new approaches, fast product development, and potentially different skill sets within the organization. Leadership must focus on integrating all functions of the business into a structured process to effectively anticipate and respond to new market segments and needs. This webinar will explain what it takes to convert these challenges into opportunities so that it’s not a matter of surviving, but thriving.
Views: 264 OliverWight
Careers in FMCG
 
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Views: 5082 Hindustan Unilever
Q.Shelf our retail and FMCG product puts the customer at the heart of range and space decisions
 
02:04
Q.Shelf harnesses data science to power better range and space decisions for retailers and suppliers. Q.Shelf currently comprises two key modules: Customer Decision Tree and Diagnose Range. https://www.quantium.com/q-shelf/
Views: 177 Quantium
Ramdev's Patanjali Shakes Up FMCG Order
 
18:01
Growing at a rapid pace, Baba Ramdev’s Patanjali group has become the third-largest fast-moving consumer goods (FMCG) player in the country, surpassing firms like Nestlé, Godrej Consumer, Britannia, and Dabur. For more news and updates subscribe to Tez: https://www.youtube.com/user/teztvnews?sub_confirmation=1
Views: 6738 Tez
The Product Mentor: Finance and Business Case Essentials for Product Managers with Vikas Batra
 
54:52
Join Vikas Batra's (mentor in The Product Mentor) conversation on Finance and Business Case Essentials for Product Managers. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.
Views: 933 TheProductWay
Has Category Management failed us? - FMCG Issues with Marc Childs
 
14:53
In this video, leading business consultant and global FMCG expert Marc Childs, principal of Childs Davidson Limited, discusses the development of Category Management, and asks challenging questions about whether contemporary manufacturers benefit from this discipline.
Top 5 Consumer Goods (FMCG) Companies In India
 
01:33
1. HUl https://www.hul.co.in/ 2. ITC http://www.itcportal.com/ 3. Amul http://www.amul.com/ 4. Dabur http://www.dabur.com/Products-Health%20Care 5. Britannia http://britannia.co.in/
Views: 1644 Patel Vidhu
How to Market a Business (Tamil)
 
04:53
how to Market a Business, how to Market my business, how to Market your business Tamil, Small business idea tamil Content: 7 Marketing Strategy to do market your business 1. Direct Marketing 2. Passer By Walk Ins 3. Customer Satisfaction 4. Design A Website for your Business 5. Local Directory Submission 6. Social Media Business page Creation 7. Search Engine Optimization and Search Engine Marketing
Views: 121242 Viyabari
Product Life cycle  - Stages of PLC explained with examples
 
02:46
The product life cycle consists of 4 stages. Each stage is explained in detail in this video and there is an example of product life cycle provided at the end.
Views: 17839 Marketing 91

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