Search results “Fmcg product development”
Product - Development Stages
This video explores the 8 stages of product development. As well, it helps identify what we mean by 'product' and where the development process fits into the Marketing Mix.
Views: 231335 Jason Richea
How to Analyse a Category (FMCG)
This is a detailed video that explains the 33 metrics needed to analyse a FMCG category in the short to medium term. The value share of segment +/- vs YA has 3 incorrect numbers within Standard Powders. This is between the 6 and 7 minute mark. For brand B,C and D the numbers are showing -78.9. +3.8 and -16.3. These should read as -1.6, +1.5, -2.7. Apologies for this error.
Views: 17894 FMCG Academy
3 Minute Product Manager: Strategic Role of Product Management
The strategic role of product management - spanning market intelligence, strategy development, new product development and lifecycle management.
How do CPG / FMCG companies forecast volume for a new product?
Get an overview of how smart CPG / FMCG brands forecast volume for a new product. To access the Basic Pricing Strategy Course please follow this link https://www.udemy.com/pricing-strategy-for-consumer-products/?couponCode=YOUTUBECHANNEL010220
Views: 10905 FMCG Academy
New product development-FMCG perspective
New Product Development-FMCG Perspective is the first of its kind in the Indian context. It helps students, academicians and corporate personnel alike in developing and launching new products in the marketplace. The following aspects are covered: How does one develop new products?What are the methods to measure the success of new products? How is developing new products in an entrepreneurial company different?What are the key factors that contribute to the success of new products in the marketplace?The author’s fifteen years of experience in the FMCG industry have contributed to the content for this book. About the author Dr. K. Rajeshwari, a post graduate from IIM Ahmedabad, is currently an Associate Professor of Marketing at XLRI India. After working in the industry for 15 years in sales and marketing, she moved to academics in 2010 and did her PhD from IIT Madras. Her last corporate stint was as Vice President - Marketing and Branding. She is a visiting faculty at various IIMs and at leading B-Schools across the country. Dr. Rajeshwari has also published My Life My Choice by Macmillan. Additionally she has written articles and case studies in international journals. She is also a columnist and has penned several management articles in The Hindu Business Line. Her first academic film was screened at an International film festival, Baltimore USA in 2014. Rajeshwari is a regular speaker at various B-Schools and is a part of the student selection panel at various IIMs. She has won ‘Women Achiever’ awards twice (2011, 2012) for her contributions to the field of education. She was also a recipient of the Distinguished Woman in Management Award from the Venus International foundation (2017). Dr. Rajeshwari has a fifteen-year-old son and lives in Chennai.
Views: 48 NotionPress
Leadership challenges and opportunities in  a rapidly evolving FMCG consumer market
Changes in go-to-market routes driven by e-commerce and smart devices present business leaders in the FMCG industry with new challenges. They face pressure to adapt their businesses to respond quickly to rapidly changing consumer needs whilst at the same time grow profit margins. Addressing evolving consumer needs requires new approaches, fast product development, and potentially different skill sets within the organization. Leadership must focus on integrating all functions of the business into a structured process to effectively anticipate and respond to new market segments and needs. This webinar will explain what it takes to convert these challenges into opportunities so that it’s not a matter of surviving, but thriving.
Views: 292 OliverWight
Introducing Social Product Development - PTC
Robin Saitz, SVP, Solutions Marketing & Communications, discusses the thinking behind social product development.
Views: 1890 PTC
Basic FMCG Product P&L
This training video shows how to make a basic product P&L assuming one retailer, product group and a single promotional price in the FMCG or CPG industry
Views: 12819 FMCG Academy
ChemCareers 2018 A career in fast moving consumer goods FMCG
Fast Moving Consumer Goods (FMCG) is not a well-understood sector for RSC members considering their career options, although there are many opportunities for rewarding and challenging careers at all levels of qualification. This webinar will help you understand the variety of roles available, and what employers in the sector look for in terms of qualifications, technical skills and transferable skills. We are joined by Dr Jason Harcup FRSC, Global Vice President, Unilever Research and Development at Unilever
FMCG Industry Solutions | Mobiloitte
Facilitating swift transitions towards a digital environment The digital disruptions have transformed processes across every verticals and industry, FMCG industry is no different. The FMCG e-tailers are now shifting focus towards app only models for online sales. Mobile commerce is a crucial component of omnichannel sales that motivates consumers in making more purchases. Offering more information about product’s ingredient list, nutritional values, usage instructions etc will help customers in making well-informed purchase decisions. #Mobiloitte #FMCG #FastMovingCosnumerGoods Know more at --FOLLOW US-- Website: https://tinyurl.com/yd25hh6v Instagram: https://tinyurl.com/y88es8gp Pinterest: https://tinyurl.com/yajm2or3 Google+: https://tinyurl.com/ybowqexx Feed: https://tinyurl.com/y7hvy7ok Twitter: https://tinyurl.com/y9sps34a Youtube: https://tinyurl.com/y8e6d8vr Facebook: https://tinyurl.com/yamkcy55 Linkedin: https://tinyurl.com/y8sf7ldf or https://tinyurl.com/y7g8gfsh
The Customer Development Process. 2 Minutes to See Why
The Customer Development Process explained.
Views: 38872 steve blank
FMCG Plant Model
Projex Solutions aid several of the largest FMCG manufactures in their fast-moving environment. Developing FEED studies and cost proposals for various projects including detailed design, 3D modelling and project management.
Area Sales Manager - FMCG | Job Snapshot
Looking for an Area Sales Manager job? Want to know if you would be happy doing it? Take a sneak peek into the job profile of a Area Manager of an FMCG company like HUL, P&G, ITC, Patanjali #MBA #AreaManager
Views: 64961 Profession Choice
Ahmed, Marketing Management Trainee - L'Oreal Marketing
The level of exposure and responsibility at L'Oreal has given Ahmed an opportunity to step up: "You would never know I was doing the Management Trainee Program; you'd think I was a product manager". Ahmed talks about the most rewarding thing about working at L'Oréal, as being able to learn faster than you would elsewhere. He can see where his brand sits in each market against the competition. He finds the fast-paced, changing of the nature the most challenging aspect. He talks about the need to be flexible and open minded in his role. Ahmed, Marketing Management Trainee -- L'Oreal Marketing Subscribe now for the latest content from L'Oreal: http://bit.ly/YqZUxj Like Careers at L'Oreal on Facebook: http://goo.gl/5L1Ifm Follow L'Oreal on LinkedIn: http://linkd.in/Yt0wmi Follow Careers at L'Oreal on Twitter: http://bit.ly/ZadYRP Follow L'Oreal on Twitter: http://bit.ly/YX2bm3 Get to know more about L'Oreal on our official site: http://careers.loreal.com At L'Oreal, we empower people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark. They are offered early responsibilities, numerous opportunities and fast-track careers. A thrilling experience, A culture of excellence. L'OREAL Ahmed, Marketing Management Trainee - L'Oreal Marketing http://www.youtube.com/user/careersatloreal
Views: 37959 L'Oréal Talent
Fast-Moving Consumer Goods (FMCG) Packaging Market Application, Regional Demand, Growth Strategy
The study evaluates the global FMCG Packaging Market trends across several geographical regions while studying the end-use industry; we witnessed the tremendous popularity of FMCG packaging, especially through different social media platforms. The number of players entering the global market has been rising over the last years, thereby, making packaging business as a profitable opportunity, especially in untapped marketplaces. For More Enquiry: https://bit.ly/2CDano0 Due to the development of the food market in the emerging economies, demand for FMCG packaging has increased considerably in recent years. Fast-moving consumer goods (FMCG) are the mass - produced, affordable products that are quickly sold because of their low prices. They include daily use sustainable goods such as cosmetics, paper products, food and beverages, batteries, toiletries, detergents, plastic products. #ecommerce #fmcg #research
3 Steps to Build Your Product Strategy | (Hindi) | Dr.Vivek Bindra
In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Brand Manager - FMCG | Job Snapshot
One of the most coveted jobs for MBA students! Do you know what a Brand Manager actually does? Want to know if you would be happy doing it? ‪#BrandManager‬ ‪#FMCG‬
Views: 63668 Profession Choice
Stamegna Network: find inspiration with a 360° FMCG product sourcing offering.
Look deeper...with a 360 degree simplified sourcing and distribution opportunity. Manufacturers, Retailers and Distributors from more than 100 countries are joining Stamegna Networks in 3 different continents. It’s time for you to profit from the diversity and innovation offered by businesses in our network.
Distribution Strategy - An Introduction
An introduction to the subject of Distribution Strategy and an overview of some of the tools and theories available in connection with determining the Place (Distribution Channel) of a product or a service. This video is aimed at Marketing Management students.
Views: 121577 Tine Wade
FMCG Application Development | Mobiloitte
Facilitating swift transitions towards the digital environment The digital disruptions have transformed processes across every verticals and industry, FMCG industry is no different. The FMCG e-tailers are now shifting focus towards app only models for online sales. Mobile commerce is a crucial component of omnichannel sales that motivates consumers in making more purchases. Offering more information about product’s ingredient list, nutritional values, usage instructions etc will help customers in making well-informed purchase decisions. Know more at https://tinyurl.com/yaqwbpvc #Mobiloitte #FMCG --FOLLOW US-- Website: https://tinyurl.com/yd25hh6v Instagram: https://tinyurl.com/y88es8gp Pinterest: https://tinyurl.com/yajm2or3 Google+: https://tinyurl.com/ybowqexx Feed: https://tinyurl.com/y7hvy7ok Twitter: https://tinyurl.com/y9sps34a Youtube: https://tinyurl.com/y8e6d8vr Facebook: https://tinyurl.com/yamkcy55 Linkedin: https://tinyurl.com/y8sf7ldf or https://tinyurl.com/y7g8gfsh
5 New Products and Innovation for your Kitchen ► Product Design and Ideas ◄
Making things easier for your home cook. Here are new tools and products made for your kitchen. Innovative, simple yet clever design for easy use at home or at a professional kitchen. 1. Bodoki - http://amzn.to/1rstwR9 2. Goose Kitchen 3. Yolker - http://amzn.to/24uHy2G 4. Trivae 5. Frankfurter Brett Are you struggling to lose weight? Do you want to know what foods are making you fat? Learn more from us and discover that it's not really your fault. Check us out here ? https://tinyurl.com/healthfood101 PLEASE SUBSCRIBE!
Product Life cycle  - Stages of PLC explained with examples
The product life cycle consists of 4 stages. Each stage is explained in detail in this video and there is an example of product life cycle provided at the end.
Views: 24100 Marketing 91
Coca Cola Supply Chain
Views: 194626 Jonathan Hu
Nestle's Maggi in India : The Ban and The Bounce-back
ABSTRACT This case study is meant to introduce the students/participants to the concept of marketing and brand management, along with competitive analysis of a consumer product. This case is presented through a well-known FMCG product i.e. Nestle's Maggi Noodles. It is an interesting study on the unexpected chain of events that made the huge company Nestle stumble, as their famous brand of noodles got into controversy when FSSAI found Monosodium Glutamate and Lead in Maggi. The case revolves around the ban on Maggi and the subsequent response of different consumer groups along with the strategies of competitive firms. It also describes how the parent company Nestle reacted to the ban and the strategies it adopted to regain customer confidence when Maggi was vindicated of all the charges laid on it. PEDAGOGICAL OBJECTIVES ➢ To understand the reaction of the consumers of a product when the product is withdrawn from the market due to safety issues. ➢ To study the strategies adopted by the competitors of the product to promote their respective products in order to increase sales,and penetrate in the vaccum created due to the major player's absence. ➢ To determine the various campaigning and marketing strategies adopted by the company in order to regain customer confidence and maximize sales,once the product is cleared to be put on the shelves again. ➢ To understand the reaction of different customers when the product comes back in the market. CASE POSITIONING AND SETTING This case study can be used in MBA,MBA(Executive), Management Development Programs for delivering the following courses : 1. Marketing Management - To understand the various marketing strategies and the 4Ps,namely, Price,Product,Place,Promotion associated with a consumer product. 2. Consumer Behaviour - To understand the reaction of different consumer groups in various circumstances and setting target groups according to the demand of the product. 3. Advertising and Brand Management - To understand the different channels of promotion keeping in mind the strategies adopted by the competitors,as well as retaining customers by extending the brand image. TEACHING NOTES SYNOPSIS The primary objective of this case study is to comprehend the marketing strategies adopted by firms selling similar products,in this case an FMCG product, and the changing dynamics of trust associated with a product in the present era. This case also throws light on how quickly a product is replaced by its substitutes and how the void is filled. This discussion allows us to understand the reaction of different consumer groups when their trusted product is thrown out of the market, giving us an insight into the mindset of these consumer groups. Each company adopts its own strategy to promote its product, but it should also keep a check on the strategies adopted by its rival firms. This case study also deals with the reaction of these consumer groups when the product makes a come-back, and to see whether it will be able to hold a dominant position in the market,if yes,how long will that take to happen?
Product Development Employees | What You Do Matters More
Meet Lynn and Mike, former interns who have managed to land their dream jobs with Nestlé USA. Discover their journey and the many opportunities available in Product Development at Nestlé USA. For more information on careers available at Nestlé USA please visit: http://www.NestleUSA.com/Careers Nestlé USA is committed to enhancing the lives of people, pets, and the communities where we live and work. As the leading nutrition, health and wellness company, we are committed to enhancing people’s lives, everywhere, every day. We strive to make our brands tastier and healthier choices that help consumers care for themselves and their families, thus earning their trust and recommendations to others. Delivering on this commitment enables us to create long-term sustainable value for our consumers and customers, for our communities, for our shareholders and for our employees. Real People at Nestlé | Get Inspired with Our Team, Culture, and More https://www.youtube.com/playlist?list=PLRETS5QR5P91yhitqZwxCRTcztMkumm3Z Subscribe to Nestlé on YouTube - https://www.youtube.com/user/nestleusa Follow us on Facebook - https://www.facebook.com/nestle.USA Tweet us on Twitter - https://twitter.com/nestleusa Share recipes on Pinterest - https://www.pinterest.com/NestleUSA/
Views: 11567 Nestlé USA
Last Summer by Ikson (Royalty Free Music) http://goo.gl/YmnOAx ––– • Track Info: Title: Last Summer Artist: Ikson Genre: Dance & Electronic Mood: Bright Download: https://goo.gl/KS3BnM ––– • Licence: You’re free to use this song in any of your videos, but you must include the following in your video description (Copy & Paste): Last Summer by Ikson: http://www.soundcloud.com/ikson Music promoted by Audio Library https://youtu.be/n2oTA5JSk80 ––– • Contact the artist: https://iksonmusic.wordpress.com/ https://www.instagram.com/iksonofficial/ https://open.spotify.com/artist/0oaw4... https://twitter.com/Iksonofficial https://www.youtube.com/channel/UCyB3... https://www.patreon.com/ikson ––– • F.A.Q: How to use music https://goo.gl/zNKFGu ––– • Main Playlists: Artists: https://www.youtube.com/channel/UCht8... Genres: https://www.youtube.com/channel/UCht8... Moods: https://www.youtube.com/channel/UCht8... ––– • Follow us: Facebook https://goo.gl/BBxPNx Twitter https://goo.gl/WJnMWV Instagram https://goo.gl/5EgBhP SoundCloud https://goo.gl/KfElaU Google+ https://goo.gl/eDXHbT ––– * IMPORTANT * This channel does not have any kind of relationship or association with the YouTube brand and its products. It does not represent their interests, nor have any connection with their activities.
Fast Moving Consumer Goods (FMCG) Application Development | Mobiloitte
FMCG is one of the booming sectors and Mobiloitte #digital #solutions help you to grow in FMCG #industry. #services #products #retail #technology #mobileappdevelopmentcompany #Mobiloitte Know more at https://tinyurl.com/yaqwbpvc --FOLLOW US-- Website: https://tinyurl.com/yd25hh6v Instagram: https://tinyurl.com/y88es8gp Pinterest: https://tinyurl.com/yajm2or3 Google+: https://tinyurl.com/ybowqexx Feed: https://tinyurl.com/y7hvy7ok Twitter: https://tinyurl.com/y9sps34a Youtube: https://tinyurl.com/y8e6d8vr Facebook: https://tinyurl.com/yamkcy55 Linkedin: https://tinyurl.com/y8sf7ldf or https://tinyurl.com/y7g8gfsh
Harish Bijoor and Harsha Razdan talk about the future of FMCG sector
Harish Bijoor CEO, Harish Bijoor Consults Inc and Harsha Razdan, Partner, Head - Consumer Markets & Internet Business, KPMG talk about the development and future of Fast-moving consumer goods (FMCG) sector. Listen in! Subscribe To ET Now For Latest Updates On Stocks, Business, Trading | ► https://goo.gl/SEjvK3 Subscribe Now To Our Network Channels :- Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF To Stay Updated Download the Times Now App :- Android Google Play : https://goo.gl/zJhWjC Apple App Store : https://goo.gl/d7QBQZ Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G+ - http://goo.gl/hYxrmj Website - www.etnownews.com
Views: 504 ET NOW
Top 5 Consumer Goods (FMCG) Companies In India
1. HUl https://www.hul.co.in/ 2. ITC http://www.itcportal.com/ 3. Amul http://www.amul.com/ 4. Dabur http://www.dabur.com/Products-Health%20Care 5. Britannia http://britannia.co.in/
Views: 1717 Patel Vidhu
Top Tips - NEW PRODUCT LAUNCH strategy with Randy Micheletti
Randy Micheletti, VP of Geile/Leon, discusses six strategic steps to successfully launch a new product.
The future of consumer products | Somnath Meher | TEDxEMWS
The avid consumer is one who both buys and uses products on a day to day basis, but the needs of said individuals are growing faster the new products are coming out; Somnath Meher talks abut the future of entrepreneurship, and its vital role in the world to come. Somnath is the Co-Founder and CEO of Witworks, a collaborative invention company that makes new products conceived/designed by real people, who form a part of its online community of inventors. Somnath, along with 2 other alumni of IIT Kharagpur, started Witworks with the aim of revolutionizing the way consumer product development is seen, and promote a culture of invention across the country. Somnath quit his job at Google and turned down a coveted MBA admit to start this venture. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 3397 TEDx Talks
FMCG Sector : Top 10 Companies Score Card
Join our MemberShip Program for Exclusive Research Content: https://www.youtube.com/channel/UCPohbSYq4IXhv0yxiy-sT4g/join Make your FREE Financial Plan today: https://investyadnya.in/login Yadnya Book - 108 Questions & Answers on Mutual Funds & SIP - Available here: Amazon: https://goo.gl/WCq89k Flipkart: https://goo.gl/tCs2nR Infibeam: https://goo.gl/acMn7j Notionpress: https://goo.gl/REq6To Find us on Social Media and stay connected: Facebook Page - https://www.facebook.com/InvestYadnya Facebook Group - https://goo.gl/y57Qcr Twitter - https://www.twitter.com/InvestYadnya
Compelling Selling Propositions for FMCG Suppliers
Caryn Gillan, Director of Category & Insights at Bridgethorne, explains why FMCG supplier need a compelling selling proposition that demonstrates the category opportunity based on consumer and shopper insights in order to get products listed by retailers. In addiition to New Product Development & New Listings, such Selling Propositions can also be used for defence against delisting or distribution loss or selling initiatives and new concepts.
Views: 138 Bridgethorne
How to increase your Sales (HINDI) | 22 laws of marketing | Sales Techniques in India
This is review of Book "22 Immutable rules of marketing" I have summarised it in 9 points as per indian scenario. Learn to increase your sales and income by add-on sales. It takes lot of energy, time, efforts and planning to close a sale. Would you like to learn to increase that sale figure or increase your income. Watch this video in Hindi and be a super sales man. Keep learning - keep growing Find us at - Daylearnings.com https://www.facebook.com/Daylearnings-1032857690102744 https://www.youtube.com/channel/UCcDpaKZSI4xEN1lonZkd2gw 1. Leadership. business may success unko jaldi milti hai jo apne city mai, country mai first kisi new product range ko launch karta hai. Agar apke seher gaon mai koi product nahi hai to use launch karo ya uski franchise le sakte ho. Uske liye bade sehar se ya videsh se business model copy kar sakte hai. 2. Category. agar business model mai competition jyada hai to ek nayi category banao apne products ki. Jaise agar aap furniture banane wale ho to aisa furniture design karo jo kam space mai kafi benefits de de. Dining table hi computer table, study table, cabinet ban jaye. 3. Mind and 11. Perspective and 22. Resources. dilo dimag pe rehna jaruri hai. apka product apki dukan ka naam, market mai juban pe rehna chahiye. jo dikhta hai wo bikta hai. marketing ke effects long term mai ate hai. har mahine marketing ke liye kuch amount alag rakhna chahiye. 4. Perception Market mai products nahi soch bikti hai. jaise revital medicine. To agar aap photographer ho ya event manager ho to Unko batao ki shadi ek baar hoti hai, memory hamesha reh jati hai. It's larger than life expenditure. Soch ko bechna hai. 5 Focus and 6 Exclusivity. kisi company ka naam sunte hi apke dimag mai koi positive word aye that means comapny has right focus. jaise cocacola matlab Thanda, Dominos matlab homedelivery etc, ye hi law small scale mai bhi applicable hota hai. Jaise sandwich kehte hi apki dukan yaad ani chahiye. 10.division and 12.Line Extension market share badane ka bahut acha tarika hai apne brands badha lo. jaise Hindustan Uniliver kerti hai. unke kai kai sare products hai almost same products category mai bhi. Jaise agar apki ek dukan hai Raymonds cloth ki to aap usi Raymonds ke cloth ki ek do dukane aur khol do, chahe buyer yaha se le ya waha se jeet apki hi hai. 13.sacrifice agar aap badna hai to apko kuch sacrifice karna padega. jaise maruti bhi chahe to kyu nahi 50lac kii car bana sakti hai par nahi banati kyuki their focus is somewhere else. Jaise agar aapka educational youtube channel hai to aapko comedy videos nahi dalne chahiye. 16.singularity and 19. failure apke marketing ke 20 steps mai se 4 hi kaam karenge. magar wo apki sales kai guna badha denge. jaise sponsoring event, visual advertising, radio ads, en sab may se 1-2 steps kaam kar jayenge. Waise hi en sabhi laws may se koi kafi useful ho sakta hai koi shayad aap pe applicable na ho. success. success se arrogance ata hai and arrogance se failure. Jaise agar malik ko gussa jyada ata hai ya rude hai to customers se interact kam kare.
Views: 69717 daylearnings
7 Steps To Product Launch Marketing Success
http://www.prolaunchmanager.com/whats-in-it-for-you You owe it to yourself to make sure that your new product launch is a ballistic missile not a bottle rocket. Rory Ramsden, a Jeff Walker trained product launch manager, will help you to achieve the maximum ROI on your new product launch. He'll put together the product launch team, devise your product launch marketing strategy, tactical planning and pilot your entire launch.
Views: 90476 Rory Ramsden
Consumer Goods & Retail Industry Trends - Product Innovation & Differentiation - SOLIDWORKS
Consumer Goods & Retail Industry Trends - Product Innovation & Differentiation - SOLIDWORKS. When consumers search online, will YOUR offering stand out amongst dozens --- or hundreds -- of competitors? Everyone designs for lighter, faster, cheaper… That’s simply not enough to win. Like you, URB-E must continually innovate. Want to learn how YOU can drive success with your CAD tools and beyond? The SOLIDWORKS field team is hosting a limited engagement road-show, and you’re invited. Join us for our Creation in Motion | Concept to Consumer Tour, where you can experience a complete end-to-end product development workflow leveraging the comprehensive SOLIDWORKS solution. Please check out our web site for more information: https://www.solidworks.com/Concept-to-Consumer-Tour Subscribe to our channel: http://goo.gl/z3rQfT Visit our website: http://www.solidworks.com/ Follow us! Facebook: https://www.facebook.com/solidworks Twitter: https://twitter.com/solidworks LinkedIn: https://www.linkedin.com/showcase/5003792/
#RethinkAdvertising - The Art of Neuroscience in Marketing and Product Development
The average human brain has 86 Billion neurons. All our actions, thoughts and recollections activate neural networks in specific areas of the brain. Dr. James Andrade, a world-class neuroscientist with over 25 experience in the FMCG industry shared with Ksubaka teams in Singapore, the UK and China his knowledge on the role that neuroscience has played in helping marketers engage consumers.
Views: 110 Ksubaka
FMCG新创还有得玩吗?| Does startup have a chance in $14billion FMCG industry?, Edwin Wang - Signature Market
This show "Mingle-Wingle with Startup Pro" is brought to you by Millennials. Brief intro of Edwin Wang: He's a second time startup founder. He has experience in ecommerce for more than 20 years. In his first startup, everyday.com.my, he scaled the company to an annual revenue of RM50 million per year. It was 150 people company before it was acquired by Living Social, Groupon’s rival in the US. His second startup is Signature Market, a direct to consumer brand for organic and health products. Content: Edwin feels that consumers lack options in the market when it comes to healthy products, those products that do not contain preservatives or chemicals in it. Last time, consumers were not really health conscious but the awareness level has increased because of more exposure to the truth behind food on social medias. Consumers are now more aware of the health benefits behind products like Milo by Nestle. They know that it's not healthy but what options do they have in the market now? What the consumers want now and what they wanted previously are different. They're choosing real food, real products with substance in it instead of products like orange juice with very few real oranges. And this is something FMCG giants like Nestle cannot do to satisfy the customers. These giants are losing market share to emerging brands. These emerging brands started off as very homemade makers in local bazaars with really personalised products like homemade cookies and slowly they're adopting the direct to consumer model to run their business. The direct to consumer model allows customers to understand the customers' needs because the interaction with them is closer. So this allows them to make use of customers' feedbacks to adapt and change faster. Hence, more innovation happens. For example, for a direct to consumer brand like Signature Market, it only takes 3-6 weeks to launch a new product. The method is very startup and lean. Within a few months, they can test whether the product is a best seller. But for the traditional FMCG giants, they had to make sure that their new products are placed in all distribution channels and engage a lot of marketing campaigns just to launch 1 new product. Every single product is a business model for them. There are metrics that we look at here. The first one is how long it takes for the customers to buy us impulsely for the first time. The second one is the return customers. How many buy you for the first time, they like it and come back and buy again? This is how you create a sustainable business. The biggest challenge of using direct to consumer model is the lack of history for reference in the industry. In the US, there are some successful examples but only a few. In Malaysia, we only have a few big players like Thrive Market, Nature Box. So we have to rely a lot on ourselves to keep experimenting. For me, I believe we are creating a lot of values for the industry. The way I see the future growth for us is 2 portions. One is that we will keep experimenting until we find our best product. Once this is proven, then we will put it on a rack but the way we do it will be different from the traditional giants' way. Our data allows us to know which area loves our products most and that will be how we choose to allocate our products to. My advice for newbies who want to start their own direct to consumer brand in the FMCG market is to make sure you have a good story and believe in the products. If you're genuine, you will be able to convince customers to believe in your brand. We are passionate about getting more people to start their own brands in the FMCG industry because it's booming. We have helped other brands by sharing our stats with them to help them find their best products. We also help other sellers to market their brands as not many people are experienced in marketing and packaging. We would love to see more brands in this industry because our mission is to provide better choices for consumers. If it's only a few of us doing this, it will be very challenging for us to reach there. 再稍微推荐我们自己以下: 我们是米雷牛(mileiniu)。我们的使命就是想要通过有趣,新鲜的创业创新内容,打造一个创业家的天地! 想了解更多关于我们的资料,请到: https://www.facebook.com/mileiniu/ We are Millennials. Our mission is to create a community of entrepreneurs through producing engaging, entertaining and educational content on startups and entrepreneurships. To learn more about us, please go to: https://www.facebook.com/mileiniu/
Views: 788 Mileiniu米雷牛
Launching A New Product
Featuring: Anita Campbell, Small Business Trends http://smallbiztrends.com/ Any mention of products or services by video personalities does not imply any partnership or other commercial relationship between United Parcel Service, Inc. ("UPS") and the mentioned product manufacturers or service providers nor should it imply the endorsement, approval or recommendation of the products or services of UPS by those parties.
Views: 68149 PopurlsBrown
Channels of Distribution -Expand Your Business | Choose Best Distribution Channel
Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Todays LetsBlogging.com winner : Abhishek Bodke https://letsblogging.com/business-cycle-inflation-deflation/ Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 39088 Intellectual Indies
How to sell Effectively - Malayalam Video | HOW TO BECOME A SUCCESSFUL SALESMAN  | SHAFI MUHAMMED
Shafi Muhammed is an entrepreneur and trainer on life and business success, who conducts training workshops through out especially GCC and Kerala. To join Whatsapp community lead by Shafi Mohammed +918086880775 To follow on Facebook www.fb.com/shafiinspires Visit www.shafiinspires.com ***** For business enquiry and personal counselliing , Please call : 08086880774 ****** ****** To book shafi trainings and seminars send an email to [email protected] ****** Mind power training, NLP, Transactional Analysis, Psychology, Success, Motivational Videos, How to Live a successful lifestyle, Malayalam motivational speaker, Malayalam motivation, Trainer, malayalam motivational videos for success, malayalam motivational videos, malayalam motivational videos for success in life, motivational videos for students malayalam, self confidence motivational video malayalam, malayalam motivational video, success motivational video malayalam, malayalam motivational videos for success in life, parenting videos in malayalam, shafi mohammed
Views: 24796 Shafi Inspires
Webinar: Modern Business Analytics for FMCG and Retail Companies
Join us on this webinar and see how FMCG and retail companies can apply modern analytics tools to improve overall business performance in competitive and price sensitive market. FMCG companies generate enormous volumes of data every day. Even with modern BI tools widely available and affordable, many of these companies continue to use Excel for analysing and reporting, spending enormous amounts of time and effort to build reports while missing out on opportunities to leverage data for sales growth and improved operational effectiveness. Demo: - Customer Sales - Supply Chain: Inventory & Product Availability - Pricing Strategy - Margins Erosion - Store Site Selection - DuPont Analysis Webinar host: Milan Listeš, BI Department Manager, Adacta Zagreb
FMCG Products
PHOENIX 360 BRAND SOLUTIONS is a advertising agency that has launched brands, nurtured them and partnered with clients to make them leaders in the market. We are an independent all-in-one communication agency. We successfully manage the creation of ATL and BTL activities covering print ad campaigns, brandings, radio spots / jingles, TVCs, brochures, catalogues, point of purchase materials, OOH media, Innovations, web design / development, corporate logo, well versed Packaging & Designing solutions, event planning & execution and all updated graphic designs for our clients. We also assist clients in the planning and execution of seminars, trade shows and exclusive happenings. If you need a partner to build brands, here we are!
Views: 163 Phoenix bs
How to do sales effectively? Tamil motivation video- Madhu Bhaskaran
Madhu Bhaskaran explains about the great benefits of sales and 2 wonderful strategies for the successful sales. Contents- 1. First sell yourself, then sell the products 2. Benefits driven presentation
Views: 113861 Motivation Tamil
How we created Ayurveda Revolution | Acharya BalKrishna | TEDxChandigarh
Acharya Balkrishna wanted to change the health of billions of people. He changed the rules of marketing, growth, product development and went on to the build the fastest growing FMCG of India. This story will blow your mind. Acharya Balkrishna is the founder of Patanjali Products - पतंजलि उत्पाद- the fastest growing FMCG company in India. Acharyaji is a versatile genius and a multi-faceted personality whose great knowledge of Ayurveda has turned the ancient practice of YOGA into a multi-billion dollar industry and put YOGA on the global stage. Honored by the Prime Minister of India, Mr. Narendra Modi as an "Ayurveda expert", Acharyaji has published more than 41 research articles in both National and International journals and has 31 patent rights. As the head of the medical institutions functioning under the aegis of Patanjali Yogpeeth, Acharyaji focused on the research and development of Ayurveda to make it successful with the modern medical science. With a multi-crore business in hand, of which he holds a 94% stake, Acharyaji still doesn't take home a single penny as salary. Instead, he devotes his time practicing YOGA and overseeing the titanic rise of India's 2nd largest FMCG brand- Patanjali. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Views: 35276 TEDx Talks
Elections Set To Offer A Boost To India's FMCG Industry
The general elections, where about 87.5 crore Indians will go to polls over the next three months, is set to give the fast moving consumer goods (FMCG) companies and consumer durable firms a shot in the arm. About CNBC-TV18: India's leading business news channel, CNBC-TV18 offers the most comprehensive coverage of businesses, the economy and the financial markets. Catch all your favourite shows, exclusive videos, big-ticket interviews and more here. You can also connect with CNBC-TV18 News Online Catch the latest news: http://www.cnbctv18.com/ Follow CNBC-TV18 round the clock: https://www.cnbctv18.com/live-tv/ Stay updated with all the market action: https://www.cnbctv18.com/market/stocks/live-blog Follow experts on the most vital topics: https://www.cnbctv18.com/expert-views/ Subscribe to our daily newsletter: https://www.cnbctv18.com/newsletter/ Subscribe to our Channel: https://goo.gl/hKwgtm Like us on Facebook: https://www.facebook.com/cnbctv18india/ Follow us on Twitter: https://twitter.com/CNBCTV18News
Views: 404 CNBC-TV18

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