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Search results “Fmcg product development” for the 2015
Basic FMCG Product P&L
 
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This training video shows how to make a basic product P&L assuming one retailer, product group and a single promotional price in the FMCG or CPG industry
Views: 10061 FMCG Academy
5 New Products and Innovation for your Kitchen ► Product Design and Ideas ◄
 
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Making things easier for your home cook. Here are new tools and products made for your kitchen. Innovative, simple yet clever design for easy use at home or at a professional kitchen. 1. Bodoki - http://amzn.to/1rstwR9 2. Goose Kitchen 3. Yolker - http://amzn.to/24uHy2G 4. Trivae 5. Frankfurter Brett Are you struggling to lose weight? Do you want to know what foods are making you fat? Learn more from us and discover that it's not really your fault. Check us out here ? https://tinyurl.com/healthfood101 PLEASE SUBSCRIBE!
Go-to-market strategy examples
 
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We’ll give you three examples to best build a go-to-market strategy that will help you make money and drive long-term growth. Get a free trial of our new sales and marketing planning software at: http://register.funnelplan.com/ -------------- The right strategy doesn't depend on your product, but your buyers. Let's take a look at the companies, their buyers, and their strategy. At the end I'll give you a model for working this out for yourself. Desktop Computers For my first example, let's take a company that wants to own the desktop computing market. Firstly, come up with something that's truly amazing and different, clever, unique. Take that to as broad a market as you possibly can, and this is what the company I'm about to talk about did. Take it to as broad a market as you possibly can. Find out from that early market experience what group of buyers are likely to be a good market for you to focus on in the future. Start very broadly, selling very widely. Find the pattern and then find a niche that you think might be worth dominating, and then completely change the strategy and focus just on that. Leader in an enterprise software category For my second go to market strategy example, I'm going to pick an established player in an established market. Very different story. This established player in an established market had done such a good job of riding the enterprise applications market, that they were near dominant in that space. That's good news, but it's also bad news. The bad news is that pretty much all of the market, the enterprise market, had already bought either from this company, or from one of their competitors. Whilst they enjoyed the lion's share of the market, the market was pretty much drying up. Everybody had bought a product like this from either them or from their competitor. Challenger in enterprise software For my third go to market strategy example, again I'll stick to a mature market, but this time the company's not the gorilla. In fact, they're probably fourth on a good day. Maybe less, maybe fifth or sixth in the market. It's a big market, and they've done well, they've profited, and they've used those profits to continue to invest in sales and marketing as well as R&D. The problem is that as the market started to decline, their fortunes declined. They'll continue to invest, but they're investing in order to grow their share in a market that was pretty much consolidating. Now we're losing money hand over fist. What's the right strategy then? Read the full version here: https://align.me/b2b-marketing-blog/go-to-market-strategy-examples/ Get more B2B sales and marketing insights at: https://align.me/b2b-marketing-blog Find out more about what align.me does here: https://align.me/
Views: 30030 align.me
The future of consumer products | Somnath Meher | TEDxEMWS
 
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The avid consumer is one who both buys and uses products on a day to day basis, but the needs of said individuals are growing faster the new products are coming out; Somnath Meher talks abut the future of entrepreneurship, and its vital role in the world to come. Somnath is the Co-Founder and CEO of Witworks, a collaborative invention company that makes new products conceived/designed by real people, who form a part of its online community of inventors. Somnath, along with 2 other alumni of IIT Kharagpur, started Witworks with the aim of revolutionizing the way consumer product development is seen, and promote a culture of invention across the country. Somnath quit his job at Google and turned down a coveted MBA admit to start this venture. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 3323 TEDx Talks
Today's top FMCG supply chain challenges - Interview with IGD's Richard Jones
 
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Senior supply chain analyst, Richard Jones, answers questions about the pressures food and consumer goods supply chains are facing in 2015 and how they can begin to tackle them. For more information, visit http://igd.com/multichannelsc2015
Views: 3462 IGD
Логистика Между теорией и практикой Вали Саркиев
 
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Вали Саркиев Опыт работы: • Доцент кафедры "Менеджмент", Московский Автомобильно-дорожный Институт, с 2013 • специалист по разработке, продуктов SCHALI Pharma AG, с 2013 Специализация: • Основы логистики • Транспортно-логистическое обеспечение потребителей • Управление производством • Разработка продуктов • Управление проектами • Организация производства на давальческой основе (Россия, Китай, Турция) • Разработка технической документации (тех. регламент производства и т.д.) Авторские разработки: Разработка спецализализированного курса Product Development
Views: 4277 Isa Barkhaev
B2B Sales Job Interview Preparation - Five Tips to Get Hired!
 
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#jobinterview #interviewing #victorantonio
Views: 215385 Victor Antonio
Product Management as a Career Path
 
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This video is a webinar hosted by the Institute of Product Leadership on how product management can be used as a career path.
Marketing Strategy Case Studies: The Starbucks Experience
 
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http://www.tvchoice.uk.com - 27 mins, 2015 Key Topics Marketing Strategy Retailing Corporate Social Responsibility Globalisation Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it’s become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. HOW DID THEY DO IT? Starbucks’ success owes a lot to the vision of its guiding light, CEO Howard Schultz, who preaches an almost evangelical brand of caring capitalism, at the same time focusing relentlessly on the customer experience. Acquisition, brand-stretching, social media, and new channel development have all played a part. They put a lot of stress on caring for their staff and the in-store atmosphere. They want customers to feel it’s “their Starbucks”. GOOD CITIZEN? CEO Howard Schultz talks about creating “a philosophically different business” but is it really? Critics point to low pay and scheduling pressures for staff, tax avoidance and, above all, the pittance developing world farmers receive for the coffee beans. TV CHOICE has a range of over 200 educational films and film clips for Business Studies, Geography, History, Leisure and Tourism and many other subjects. USA FORMATS AVAILABLE. http://www.tvchoice.uk.com
Views: 48037 TVChoiceFilms
Power Of Routine   FMCG Insight
 
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Detailed practical insights on FMCG working, it covers from the front line / on feet sales guy till a Managerial level position. It will add value to your work, basics of work & key things which can make your professional life far efficient in terms of deliverable to your job. You can share your views, feedback & queries.
Views: 85 Shailesh B Sharma
5 Key skills of a marketing manager
 
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We've re-filmed this video with better audio quality and visuals: https://youtu.be/hzwkBO9VOO8 Thank you for watching this show. If you're interested on B2B Marketing and Sales topics, please subscribe to our new channel: http://www.youtube.com/channel/UCRGyofKJ7sXkx5vHGNVVASg What skills does a marketing manager need? Not the skills of a solo marketer, or an individual contributor, but the skills your marketing manager needs. Build a plan to recruit, skill and measure your marketing team - http://register.funnelplan.com/ ------------------ So here's the problem: we use the term 'Marketing Manager' really loosely. Often we mean "marketer," individual, single marketer, working on their own with a bunch of salespeople or a bunch of engineers, sort of doesn't matter, and we call them "Marketing Manager," because it makes them feel good about their job. But for this blog, I wanted to give you what the skills of a Marketing Manager are, that is, a person who manages a team of marketers. All of those skills are great for the individual contributor. Let me show you the skills that I think a Marketing Manager needs. You can read the full version of the blog here: https://align.me/b2b-marketing-blog/5-key-skills-marketing-manager/ We're super passionate about B2B marketing. align.me, wants to see B2B marketing become a respected management science globally. And this blog is a part of what we do to. It's a little more about how to think about things, and a little less about didactic how to do things. We'll table some researched opinions about marketing skills, and argue why those are NOT the key skills of a marketing manager. Then we'll give our take on the five key skills of a marketing manager actually are. If you would like to learn more about what align.me does, you can visit our website here: https://align.me/
Views: 118154 align.me
TATA Consultancy Services – Market Analyst 2
 
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www.myTCScareer.com Fast-Moving Consumer Goods. The world of thousand brands and thousand competitors. Where trends are changing as fast as the seasons themselves. Where you can lead the change and find future possibilities and opportunities for the world’s most famous leading brands. Together with one of the world’s biggest data consulting company TCS offers an opportunity to join their energetic Market Research Analyst Team. Our analysts are monitoring the FMCG market within 5+ countries and are supporting the clients with various kinds of analysis from both retailers and manufacturers end. Good structural & logical thinking, flexibility and creativity is a must have in our candidates’ mind-set so if you think you would fit into this dynamic team contact us!
Leveraging Connectivity in the world of FMCG
 
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A chat about Barilla's decision to embrace the Connected Food Movement using The Internet of Things.  Based on: http://www.automationworld.com/batch-manufacturing/barilla-embraces-connected-food-movement http://newsroom.cisco.com/press-release-content?articleId=1718599 Pieter Willems is discussing the opportunities of Connectivity in the FMCG world with Colin McAllister. Based in The Netherlands, Pieter has been supporting international brands with creating online touch points to leverage customer contacts for marketing and business intelligence for over 15 years. He has worked for international brands such as Carlsberg, PepsiCo, Nokia, VW group and ING.  Based in Italy, Colin has developed his career within The Nielsen Company in Client Management, Marketing and New Business Development roles with a track record of constantly driving innovation, problem-solving and strategic alignment.
Views: 71 SevendotsGroup
PLF2015: Product Management in MNCs and Indian origin companies
 
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Ram Narayan from eBay, Saran Chatterjee from Flipkart and Alok Goel from Freecharge speak at the Institute of Product Leadership. Online retailers as eBay, Flipkart and Freecharge have played a significant role in India in the past few years. These are unlike MNCs in India who have had product managers for product development. What do these companies do differently from MNCs in product management? To start with, these companies are most oriented towards customer satisfaction more than any other company. Thus requiring different product leadership, it is also impractical to bring in leaders from other countries as the Indian market requires its own knowledge and experience. So watch this video to learn about how these industry leaders do it.
Introduction to Sales  - Roles and Responsibilities
 
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Full course: https://www.udemy.com/introduction-to-sales/?couponCode=PROMONOW The sales environment encompasses many different roles. These roles can vary in complexity and in the range of responsibilities that go with them. Problem-solving, influence, situational awareness Successful salespeople must solve problems and provide the right solutions for customers. They also need to influence a customer's buying decisions so that a product gets sold. In addition, they need to facilitate profitable buying strategies by understanding the market they're selling into. Direct and Indirect Sales Responsibilities Though a salesperson's responsibilities will vary from one organization to another, these responsibilities can be classified as either direct or indirect. One of the first tasks a salesperson must deal with is direct selling responsibilities. These affect how the salesperson will initiate the sales process and how face-to-face encounters with customers are handled. Some examples of direct selling responsibilities include looking for prospective customers, building relationships, attracting customer interest, and discovering customer needs. Indirect selling responsibilities involve the tasks a salesperson must carry out in preparation for making a sale, such as pleasing customers, and seeking repeat sales. This type of responsibility is more time consuming than direct selling responsibilities, as it often involves providing extended services for the customer. Examples of indirect selling responsibilities include: handling complaints, maintaining customer relations, collecting accounts, and networking. Examples - Sales Roles and Responsibilities To gain a better understanding of the different roles and responsibilities involved in sales, consider three examples of distinct sales roles: an account manager, a call center supervisor, and a sales administrator. Each role represents a different level of authority and responsibility. An account manager with a software development company is in charge of generating sales from a portfolio of accounts. The account manager works toward agreed targets and tries to maximize profitability as much as possible. The account manager's responsibilities also include identifying new customers, monitoring customer feedback, and keeping track of competitors. Being aware of new developments in sales generation and product development is another vital responsibility. A call center supervisor for an insurance company oversees the employees of the call center to make sure that they make effective sales calls. The supervisor allocates work in the call center so that it's evenly distributed. This role requires that service levels be continually monitored. (...) Full course: https://www.udemy.com/introduction-to-sales/?couponCode=PROMONOW
Views: 9655 Sorin Dumitrascu
The Product Mentor: Finance and Business Case Essentials for Product Managers with Vikas Batra
 
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Join Vikas Batra's (mentor in The Product Mentor) conversation on Finance and Business Case Essentials for Product Managers. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.
Views: 933 TheProductWay
fmcg exporter
 
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Abaxial overseas is a well known "fast moving consumer goods" FMCG exporter company in delhi and export goods to Middle East, United States of America, Canada, Australia, New Zealand, South East Asia, United Kingdom, Germany, Africa.
The FMCG brand changing the world, Daniel Flynn - Summit Series 2015
 
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In six short years, social enterprise Thankyou has created a nationally recognised brand and is now the top-selling hand cream in Australia. Daniel will inspire with the story of Thankyou's growth, the importance of values, the challenges they've faced and their future plans. See more talks: https://www.youtube.com/playlist?list=PLdla_sPyrH5gOIofKB_tBUr4FGJIqQcqM Summit Series is a conference in Australia that explores the real world experiences of Australia's biggest brands on their journey to evolve in the digital age. No hyperbole. No impossible theory. Only actionable insights. http://www.summitseries.com.au
Views: 466 Isobar Australia
Top 5 ads of india
 
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Top 5 Everything of 2014 ads... https://www.youtube.com/watch?v=kvpvCjyQ6gQ
Views: 504950 vIdEo stATs
Launching products: How to find your gap in the market
 
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GB Manufacturing Entrepreneur of the Year, Guy Blaskey, from Pooch & Mutt gives great, practical tips for anyone launching new products, specifically in the FMCG arena. These tips will help anyone looking to develop or grow an FMCG brand, to get great sales and lots of happy customers.
Views: 1470 PoochandMutt
How to boost a brand in an emerging market? | Dr. Nirmalya Kumar | TEDxGateway
 
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Dr. Nirmalya Kumar talks about how to boost a brand in an emerging market. Nirmalya Kumar has taught at Harvard Business School, IMD-International Institute for Management Development in Switzerland, and the Kellogg School of Management at Northwestern University. He is currently a Professor of Marketing and Co-Director of Aditya Birla India Centre at London Business School. Kumar has served as a consultant to over 50 Fortune 500 Companies, worked on the board of five Indian firms, and has published six books -- including, most recently, India Inside: The emerging innovation challenge to the West. In 2011, Thinkers50 named him number 26 of the “50 most influential management gurus.” Dr. Nirmalya Kumar is Member – Group Executive Council at Tata Sons. He reports directly to the Chairman of the $100 billion plus Tata group and is responsible for group strategy. Previously, he was professor of marketing at the London Business School and also taught at Columbia Business School, Harvard Business School, IMD (Switzerland) and Northwestern University (Kellogg School of Management). Dr. Kumar has written seven books, including Marketing as Strategy and India Inside. He has also published several articles in Harvard Business Review and many other leading academic journals. As a consultant, he has worked with more than 50 Fortune 500 companies in 60 different countries as well as served on several boards of directors. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 7514 TEDx Talks
Strategic Brand Management - What Is Brand Management?
 
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Strategic Brand Management - What is Brand Management? Buy my book today! http://bit.ly/bestbrandingbook Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ What are your brand’s “basic physical and organizational infrastructure” and necessary “services and facilities” so that it can function and be economically promising? This article is by no means an attempt to define branding or its importance in business and marketing. This article is to point out that without a sound understanding of the importance of an infrastructure for your brand management strategy, and what that all entails, you could fail without ever really knowing why. To succeed in branding, you have to support that brand management strategy with services, staff training and a host of many other things. Here is a basic checklist of what your branding infrastructure should contain. You may want to copy it and even add to and adapt this for your own needs. Sound market & keyword research Mission statement, well publicized A written marketing and PR strategy A contextual content strategy Social media and content policies Well-developed marketing and PR budget Set marketing & sales objectives and quotas Corporate ethics policy A unique selling proposition Distinctive logo, colors and packaging Uniforms Company training manuals & courses Customer support staff Company website & blog Appropriate branded social channels An organizational chart A CMO, Director of Marketing or someone similar Marketing staff (designers, writers, bloggers, A/V people, etc.) Strong relations with KOL’s, marketing partners, strategic relationships & affiliates Internal communications system and schedules While there is much more that could be added, this is to point out that your brand management strategy is much more successful, sustainable and profitable with supported with a well-built and tightly organized digital infrastructure http://www.edwindearborn.com/brand-ma... Strategic Brand Management | What is Brand Management | Branding
Views: 37857 Edwin Dearborn
FMCG China
 
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Consumer Behavior presentation video-- Created using PowToon -- Free sign up at http://www.powtoon.com/join -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 244 Casa Loca
Marketing tutorial in hindi - Consumer goods classification lecture 20
 
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welcome to aasaanhaina.com. Dear viewers this site provide free education video.
Views: 3849 Aasaan Haina
TATA Consultancy Services   Market Analyst
 
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www.myTCScareer.com Fast-Moving Consumer Goods. The world of thousand brands and thousand competitors. Where trends are changing as fast as the seasons themselves. Where you can lead the change and find future possibilities and opportunities for the world’s most famous leading brands. Together with one of the world’s biggest data consulting company TCS offers an opportunity to join their energetic Market Research Analyst Team. Our analysts are monitoring the FMCG market within 5+ countries and are supporting the clients with various kinds of analysis from both retailers and manufacturers end. Good structural & logical thinking, flexibility and creativity is a must have in our candidates’ mind-set so if you think you would fit into this dynamic team contact us!
Brand Mission, Vision, Positioning, Personality & Identity...
 
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Highlights the key differences between the 5 key terms of Brand Mission, Vision, Positioning, Personality & Identity.
Views: 1988 FMCG Academy
Meet Dario, Product Manager -   L'Oréal Italia  Advanced Business Graduate Program
 
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APPLY NOW HERE: http://bit.ly/1xxGU2o The LAB MARKETING graduate program includes a year of two job rotations, which allows you to experience 2 different six-month roles before integrating the position of Junior Product Manager. This includes one ‘field’ experience and another within the digital, trade-marketing, market research and Media sectors. A unique occasion to increase your portfolio of skills before starting your position as Junior Product Manager. Do you dream of working in an innovative and creative business context that is in constant development? Do you want to grow in a highly competitive environment and be able to build upon your vision, your skills and your career prospective? Then the L’Oréal Advanced Business Graduate Program is exactly what you’re looking for. In L’Oreal, a talent is someone who is distinguished by their entrepreneurship skills and innovation skills. Do you have these? Don’t miss the occasion to become one of L’Oreal’s top talents. Subscribe now for the latest content from L'Oréal: http://bit.ly/YqZUxj Like Careers at L'Oréal on Facebook: http://goo.gl/5L1Ifm Follow L'Oréal on LinkedIn: http://linkd.in/Yt0wmi Follow Careers at L'Oréal on Twitter: http://bit.ly/ZadYRP Follow L'Oréal on Twitter: http://bit.ly/YX2bm3 Follow Careers at L'Oréal on Pinterest: http://bit.ly/1kh7rxy Get to know more about L'Oréal on our official site: http://careers.loreal.com
Views: 2465 L'Oréal Talent
FMCG Retail Branding Marketing Consultants in Bangkok | London UK | Singapore | Hong kong
 
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BLUE ORANGE UK | BLUE ORANGE ASIA is an outstanding FMCG Consumer Retail Product Branding, Advertising, Marketing Consultants Agency specializing in multi channel retail shopper, retail product brand strategy, and new product marketing. . We service many of the leading global brands and clients in London UK. Central London, England United Kingdom, Bangkok Thailand, Hong Kong, Singapore, Beijing and Shanghai China, Kuala Lumpur Malaysia, HCMC Vietnam, Yangon Myanmar and Mumbai , India, delivering Better Ideas and Better Results for over 20 years. . Regionally based in Bangkok Thailand, London and Hong Kong, our outstanding consumer FMCG retail shopper product services include retail brand marketing and Advertising Communications, Copywriting, Retail TV Advertising Commercials | Retail Corporate Videos | Radio |Consumer Retail Corporate Films | Retail Photography | Integrated Advertising | Marketing Strategy | Consumer Shopper Advertising Strategy | Strategic Marketing Communications | FMCG Retail Marketing | FMCG Retail Brand Strategy | Brand Positioning | Retail product brand activation | Digital Online Marketing & Advertising, Website design and building, Search Engine Optimization, and Retail Viral Brand Marketing. . EXPERTS IN FMCG CONSUMER RETAIL MARKETING STRATEGY | EXPERTS IN FMCG CONSUMER RETAIL MARKET POSITIONING . IF YOU ARE LOOKING FOR AN EXCEPTIONAL FMCG CONSUMER RETAIL BRAND and PRODUCT MARKETING PARTNER CONSULTANT AGENCY TO MAKE A CLEAR OUTSTANDING DIFFERENCE TO YOUR FUTURE SALES AND MARKETING, CONTACT US NOW FOR A FREE CONSULTATION. . Email: [email protected] | www.blueorangeasia.com . Blue Orange UK in London England UK www.blueorangeuk.com Level 1, Devonshire House, 1 Mayfair Place, London W1J 8AJ, United Kingdom Email [email protected]
Product of the Year examples ;) The Global Innovation Label, since 1987
 
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Hello FMCG´s Industry be welcome to the "Innovation label" Product of the Year
Lean Product and Process Development - Set Preview
 
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A preview of our new set of lean training videos, Creating and Sustaining Lean Improvements: Creating a Continuous Improvement/Lean Culture. Take a look at our website, here: http://www.360performancecircle.com/product/category/13/59/lean/creating-continuous-improvemen Lean Product and Process Development Extend your lean journey beyond production and operations into engineering Innovate quickly. Create standard work in design. Do an engineering gemba walk. See the waste in handoffs. Eliminate design review "batching." Streamline project meetings. This set includes two videos: Episode 12: Seeing the Waste in Design Episode 13: Removing the Waste in Design Since 80 - 90% of the costs of a product or service are administrative costs, it stands to reason that there are plenty of opportunities to reduce waste on the other side of the wall, especially in the areas of product and process design. Use lean tools to see the waste – go to the gemba and watch the design process, value stream map the development process and observe the vast amounts of waste and hand-offs, and deploy hoshin kanri to make a plan to reduce the waste in product and process development. After we see the waste in typical product and process development processes, we must drive improvements as determined in the hoshin kanri deployment process. Learn how to deploy lean tools and lean cultural elements to make the process much more effective, to more thoroughly drive innovation, and to increase respect for the contribution of employees. Episode 12 Lean Product and Process Development | Part 1 of 2 Seeing the Waste in Design Video Length: 26 min Since 80 - 90% of the costs of a product or service are administrative costs, it stands to reason that there are plenty of opportunities to reduce waste on the other side of the wall, especially in the areas of product and process design. Use lean tools to see the waste – go to the gemba and watch the design process, value stream map the development process and observe the vast amounts of waste and hand-offs, and deploy hoshin kanri to make a plan to reduce the waste in product and process development. Outline Introduction (3:03 min) Engineering gemba walk (8:29 min) “Batching” design review and project meetings (7:40 min) Design and development value stream map (2:19 min) Hoshin kanri to set process improvement objectives (3:21 min) Closing thoughts (1:27 min) Episode 13 Lean Product and Process Development | Part 2 of 2 Removing the Waste in Design Video Length: 37 min Now that we see the waste in typical product and process development processes, we must drive improvements as determined in the hoshin kanri deployment process. Learn how to deploy lean tools and lean cultural elements to make the process much more effective, to more thoroughly drive innovation ,and to increase support for the respect of employees. Outline Introduction (1:58 min) Fast innovation (4:04 min) Lean product and process development (LPPD), APQP, and ISO requirements (2:34 min) Visual management and daily accountability design (7:23 min) Standard work in design (6:56 min) One piece flow in design (4:32 min) Kaizen events in design (5:32 min) 3P in design (3:05 min) Closing thoughts (0:55 min)
Jesper Sørensen: How Do You Define A New Product Category?
 
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Your great innovation might be ignored if nobody understands what it is. A Stanford professor of organizational behavior explains why nailing market identity is critical to successfully launching a new product.
Mantrax 4
 
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Axil Core Business Pvt. Ltd., which started its operations in the year 2012, is one of the leading direct selling companies dealing in world class product range and so many sectors to work. Axil started with the aim of creating self-employment opportunities by Promoting Quality Products & quality services for over all development motives of person and society. Due to excellence in Business, Working effectively with so many sectors, Introducing the Best Business Opportunity to its associates and For creating wealth & self-employment; Axil has been Awarded within 1 year with “BHARTIYA UDYOG RATNA AWARD” on 9th March 2013. This growth pattern in itself speaks volumes about the quality of the products, the marketing plan and the management that has been able to accomplish such a rewarding and sustainable system. Axil Core Business is constantly expanding its product range and offering you wide range of quality products. It is an ISO 9001-2008 certified company. Axil is a venture of renowned Moral Group of Companies. Moral Group of Companies is a well-established group with sound turnover for accelerating growth. Moral Group established in 2007 having its command office at Lucknow and working in 28 States along with 2 union territories with multi-functional approach and Having work force of more than 7 lac members with many more New Members each day, 120+ Branch offices, 1200+ Franchisee, 1500 Employees workforce because Axil believes in offering world class service levels to all its customers. Our services are reliable on achievement, accuracy and honesty & our aim is to provide better services and customer satisfaction. Axil believes in empowering its members with the opportunity to lead their Lives with their Dreams. Axil has continued to enrich the lives of everyone who is a part of the company and those who believe in it. Axil Core Business gives you opportunity to work with so many sectors that means if you are working with Axil you have the FREEDOM TO CHOOSE. On a Single I.D Axil offers you to choose from : - Pharmaceuticals : First Time in India, Allopathic Medicines into Direct Selling. - F.M.C.G : Product Base Marketing, having more than 300 Products overall. - Multi State Credit Co-Operative Society : Moral credit Co-operative Society Ltd. - Life Insurance : Having Corporate Agency of Leading Life Insurance Brands. - Real Estate : Having 4 running township projects & So many in pipeline. - Agriculture & Veterinary Products : Having wide Range of Organic Agriculture products and also veterinary. - Healthcare : Having wide range & biggest basket of Healthcare Products. - Herbal : Having range of Herbal Products in Herbal Division. Axil gives you an opportunity to become the owner of own business and leader of your team. We are with you always, Think high think Axil...!!!
Views: 65 Rahul Verma
Henkel Episode 3: Profile
 
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Clemence Alberti, International Jr. Brand Manager, Henkel Beauty Care, talks about how she collaborates with her colleagues and with other departments on product development and marketing to get the best products to market efficiently.
Views: 6293 Microsoft Office 365
Concept 2 : Product vs  Brand
 
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What is a product? What makes a product a brand? Differences between the two. Real life example explained in detail.
Views: 2613 ManagementParadise
Chinese brands gaining ground on foreign competitors
 
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For three consecutive years, local Chinese brands have gained market share over their foreign competitors in China's market for fast-moving consumer goods, or FMCG. That is according to a national shopping report released this month.
Views: 309 CGTN America
FMCG: Long White Vodka (launch campaign)
 
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RTDs are often perceived as tacky and unhealthy and this was showing in the sales. But FMCG winner Independent Liquor challenged category norms with its own creation.
Mantrax Training  Program
 
01:22
Axil Core Business Pvt. Ltd., which started its operations in the year 2012, is one of the leading direct selling companies dealing in world class product range and so many sectors to work. Axil started with the aim of creating self-employment opportunities by Promoting Quality Products & quality services for over all development motives of person and society. Due to excellence in Business, Working effectively with so many sectors, Introducing the Best Business Opportunity to its associates and For creating wealth & self-employment; Axil has been Awarded within 1 year with “BHARTIYA UDYOG RATNA AWARD” on 9th March 2013. This growth pattern in itself speaks volumes about the quality of the products, the marketing plan and the management that has been able to accomplish such a rewarding and sustainable system. Axil Core Business is constantly expanding its product range and offering you wide range of quality products. It is an ISO 9001-2008 certified company. Axil is a venture of renowned Moral Group of Companies. Moral Group of Companies is a well-established group with sound turnover for accelerating growth. Moral Group established in 2007 having its command office at Lucknow and working in 28 States along with 2 union territories with multi-functional approach and Having work force of more than 7 lac members with many more New Members each day, 120+ Branch offices, 1200+ Franchisee, 1500 Employees workforce because Axil believes in offering world class service levels to all its customers. Our services are reliable on achievement, accuracy and honesty & our aim is to provide better services and customer satisfaction. Axil believes in empowering its members with the opportunity to lead their Lives with their Dreams. Axil has continued to enrich the lives of everyone who is a part of the company and those who believe in it. Axil Core Business gives you opportunity to work with so many sectors that means if you are working with Axil you have the FREEDOM TO CHOOSE. On a Single I.D Axil offers you to choose from : - Pharmaceuticals : First Time in India, Allopathic Medicines into Direct Selling. - F.M.C.G : Product Base Marketing, having more than 300 Products overall. - Multi State Credit Co-Operative Society : Moral credit Co-operative Society Ltd. - Life Insurance : Having Corporate Agency of Leading Life Insurance Brands. - Real Estate : Having 4 running township projects & So many in pipeline. - Agriculture & Veterinary Products : Having wide Range of Organic Agriculture products and also veterinary. - Healthcare : Having wide range & biggest basket of Healthcare Products. - Herbal : Having range of Herbal Products in Herbal Division. Axil gives you an opportunity to become the owner of own business and leader of your team. We are with you always, Think high think Axil...!!!
Views: 585 Rahul Verma
Mantrax 6
 
02:36
Axil Core Business Pvt. Ltd., which started its operations in the year 2012, is one of the leading direct selling companies dealing in world class product range and so many sectors to work. Axil started with the aim of creating self-employment opportunities by Promoting Quality Products & quality services for over all development motives of person and society. Due to excellence in Business, Working effectively with so many sectors, Introducing the Best Business Opportunity to its associates and For creating wealth & self-employment; Axil has been Awarded within 1 year with “BHARTIYA UDYOG RATNA AWARD” on 9th March 2013. This growth pattern in itself speaks volumes about the quality of the products, the marketing plan and the management that has been able to accomplish such a rewarding and sustainable system. Axil Core Business is constantly expanding its product range and offering you wide range of quality products. It is an ISO 9001-2008 certified company. Axil is a venture of renowned Moral Group of Companies. Moral Group of Companies is a well-established group with sound turnover for accelerating growth. Moral Group established in 2007 having its command office at Lucknow and working in 28 States along with 2 union territories with multi-functional approach and Having work force of more than 7 lac members with many more New Members each day, 120+ Branch offices, 1200+ Franchisee, 1500 Employees workforce because Axil believes in offering world class service levels to all its customers. Our services are reliable on achievement, accuracy and honesty & our aim is to provide better services and customer satisfaction. Axil believes in empowering its members with the opportunity to lead their Lives with their Dreams. Axil has continued to enrich the lives of everyone who is a part of the company and those who believe in it. Axil Core Business gives you opportunity to work with so many sectors that means if you are working with Axil you have the FREEDOM TO CHOOSE. On a Single I.D Axil offers you to choose from : - Pharmaceuticals : First Time in India, Allopathic Medicines into Direct Selling. - F.M.C.G : Product Base Marketing, having more than 300 Products overall. - Multi State Credit Co-Operative Society : Moral credit Co-operative Society Ltd. - Life Insurance : Having Corporate Agency of Leading Life Insurance Brands. - Real Estate : Having 4 running township projects & So many in pipeline. - Agriculture & Veterinary Products : Having wide Range of Organic Agriculture products and also veterinary. - Healthcare : Having wide range & biggest basket of Healthcare Products. - Herbal : Having range of Herbal Products in Herbal Division. Axil gives you an opportunity to become the owner of own business and leader of your team. We are with you always, Think high think Axil...!!!
Views: 68 Rahul Verma
Axil Core Business Event
 
03:19
Axil's Biggest Event... AXIL KRANTI 2015 HELD ON 18 JAN 2015 Axil Core Business Pvt. Ltd., which started its operations in the year 2012, is one of the leading direct selling companies dealing in world class product range and so many sectors to work. Axil started with the aim of creating self-employment opportunities by Promoting Quality Products & quality services for over all development motives of person and society. Due to excellence in Business, Working effectively with so many sectors, Introducing the Best Business Opportunity to its associates and For creating wealth & self-employment; Axil has been Awarded within 1 year with “BHARTIYA UDYOG RATNA AWARD” on 9th March 2013. This growth pattern in itself speaks volumes about the quality of the products, the marketing plan and the management that has been able to accomplish such a rewarding and sustainable system. Axil Core Business is constantly expanding its product range and offering you wide range of quality products. It is an ISO 9001-2008 certified company. Axil is a venture of renowned Moral Group of Companies. Moral Group of Companies is a well-established group with sound turnover for accelerating growth. Moral Group established in 2007 having its command office at Lucknow and working in 28 States along with 2 union territories with multi-functional approach and Having work force of more than 7 lac members with many more New Members each day, 120+ Branch offices, 1200+ Franchisee, 1500 Employees workforce because Axil believes in offering world class service levels to all its customers. Our services are reliable on achievement, accuracy and honesty & our aim is to provide better services and customer satisfaction. Axil believes in empowering its members with the opportunity to lead their Lives with their Dreams. Axil has continued to enrich the lives of everyone who is a part of the company and those who believe in it. Axil Core Business gives you opportunity to work with so many sectors that means if you are working with Axil you have the FREEDOM TO CHOOSE. On a Single I.D Axil offers you to choose from : - Pharmaceuticals : First Time in India, Allopathic Medicines into Direct Selling. - F.M.C.G : Product Base Marketing, having more than 300 Products overall. - Multi State Credit Co-Operative Society : Moral credit Co-operative Society Ltd. - Life Insurance : Having Corporate Agency of Leading Life Insurance Brands. - Real Estate : Having 4 running township projects & So many in pipeline. - Agriculture & Veterinary Products : Having wide Range of Organic Agriculture products and also veterinary. - Healthcare : Having wide range & biggest basket of Healthcare Products. - Herbal : Having range of Herbal Products in Herbal Division. Axil gives you an opportunity to become the owner of own business and leader of your team. We are with you always, Think high think Axil...!!!
Views: 615 Neha Abdali
Breakfast with the CEO of MDeC
 
04:33
Hear from Dato' Yasmin Mahmood, CEO of the Multimedia Development Corporation (MDeC) as she gives invaluable advice on how you can succeed at the workplace with passion, determination, curiosity and ambition. The Breakfast with CEOs series is part of the Semester Break Programme and covers industries such as engineering, fast-moving consumer goods (FMCG), financial markets, sciences and more; and are held during universities’ semester breaks every year. Get more information on Semester Break Programmes here: http://www.ready4work.my/for-students/semester-break
Views: 2008 Ready4WorkMY
MANTRAX TRAINING PROGRAM
 
01:39
Axil Core Business Pvt. Ltd., which started its operations in the year 2012, is one of the leading direct selling companies dealing in world class product range and so many sectors to work. Axil started with the aim of creating self-employment opportunities by Promoting Quality Products & quality services for over all development motives of person and society. Due to excellence in Business, Working effectively with so many sectors, Introducing the Best Business Opportunity to its associates and For creating wealth & self-employment; Axil has been Awarded within 1 year with “BHARTIYA UDYOG RATNA AWARD” on 9th March 2013. This growth pattern in itself speaks volumes about the quality of the products, the marketing plan and the management that has been able to accomplish such a rewarding and sustainable system. Axil Core Business is constantly expanding its product range and offering you wide range of quality products. It is an ISO 9001-2008 certified company. Axil is a venture of renowned Moral Group of Companies. Moral Group of Companies is a well-established group with sound turnover for accelerating growth. Moral Group established in 2007 having its command office at Lucknow and working in 28 States along with 2 union territories with multi-functional approach and Having work force of more than 7 lac members with many more New Members each day, 120+ Branch offices, 1200+ Franchisee, 1500 Employees workforce because Axil believes in offering world class service levels to all its customers. Our services are reliable on achievement, accuracy and honesty & our aim is to provide better services and customer satisfaction. Axil believes in empowering its members with the opportunity to lead their Lives with their Dreams. Axil has continued to enrich the lives of everyone who is a part of the company and those who believe in it. Axil Core Business gives you opportunity to work with so many sectors that means if you are working with Axil you have the FREEDOM TO CHOOSE. On a Single I.D Axil offers you to choose from : - Pharmaceuticals : First Time in India, Allopathic Medicines into Direct Selling. - F.M.C.G : Product Base Marketing, having more than 300 Products overall. - Multi State Credit Co-Operative Society : Moral credit Co-operative Society Ltd. - Life Insurance : Having Corporate Agency of Leading Life Insurance Brands. - Real Estate : Having 4 running township projects & So many in pipeline. - Agriculture & Veterinary Products : Having wide Range of Organic Agriculture products and also veterinary. - Healthcare : Having wide range & biggest basket of Healthcare Products. - Herbal : Having range of Herbal Products in Herbal Division. Axil gives you an opportunity to become the owner of own business and leader of your team. We are with you always, Think high think Axil...!!!
Views: 16 Rahul Verma
H&L | Brand Management Tips
 
05:20
Pay close attention and take notes for this video dedicated to improving your company's brand management. LIKE US HERE: https://www.facebook.com/hlassociates Website: www.hl-associates.com Video created by Ashley LEEFELDT and Anthony HOLSTEIN. Please, subscribe to our Youtube channel - Thank you for Watching !!
Views: 4450 H&L Associates, LLC
FMCG SECTOR
 
31:14
IN THE SPOTLIGHT FMCG SECTOR Siddharth Banerjee in the hot seat
Views: 94 Media Services
Mantrax 3
 
01:58
Axil Core Business Pvt. Ltd., which started its operations in the year 2012, is one of the leading direct selling companies dealing in world class product range and so many sectors to work. Axil started with the aim of creating self-employment opportunities by Promoting Quality Products & quality services for over all development motives of person and society. Due to excellence in Business, Working effectively with so many sectors, Introducing the Best Business Opportunity to its associates and For creating wealth & self-employment; Axil has been Awarded within 1 year with “BHARTIYA UDYOG RATNA AWARD” on 9th March 2013. This growth pattern in itself speaks volumes about the quality of the products, the marketing plan and the management that has been able to accomplish such a rewarding and sustainable system. Axil Core Business is constantly expanding its product range and offering you wide range of quality products. It is an ISO 9001-2008 certified company. Axil is a venture of renowned Moral Group of Companies. Moral Group of Companies is a well-established group with sound turnover for accelerating growth. Moral Group established in 2007 having its command office at Lucknow and working in 28 States along with 2 union territories with multi-functional approach and Having work force of more than 7 lac members with many more New Members each day, 120+ Branch offices, 1200+ Franchisee, 1500 Employees workforce because Axil believes in offering world class service levels to all its customers. Our services are reliable on achievement, accuracy and honesty & our aim is to provide better services and customer satisfaction. Axil believes in empowering its members with the opportunity to lead their Lives with their Dreams. Axil has continued to enrich the lives of everyone who is a part of the company and those who believe in it. Axil Core Business gives you opportunity to work with so many sectors that means if you are working with Axil you have the FREEDOM TO CHOOSE. On a Single I.D Axil offers you to choose from : - Pharmaceuticals : First Time in India, Allopathic Medicines into Direct Selling. - F.M.C.G : Product Base Marketing, having more than 300 Products overall. - Multi State Credit Co-Operative Society : Moral credit Co-operative Society Ltd. - Life Insurance : Having Corporate Agency of Leading Life Insurance Brands. - Real Estate : Having 4 running township projects & So many in pipeline. - Agriculture & Veterinary Products : Having wide Range of Organic Agriculture products and also veterinary. - Healthcare : Having wide range & biggest basket of Healthcare Products. - Herbal : Having range of Herbal Products in Herbal Division. Axil gives you an opportunity to become the owner of own business and leader of your team. We are with you always, Think high think Axil...!!!
Views: 72 Rahul Verma
LSBF Great Minds Series: Kevin Havelock, President of Unilever Refreshments
 
14:50
In a recent video interview with London School of Business and Finance (LSBF), President of Unilever’s Refreshment category, Kevin Havelock, revealed what he believes to be the biggest challenges faced by the fast-moving consumer goods (FMCG) sector today. Participating in LSBF’s Great Minds series, Mr Havelock – who joined Unilever back in 1985 – spoke of the changes the sector has gone through, and must continue to go through, in order to keep up with today’s fast developing environment. Other videos from LSBF's Great Minds Series: Sir Richard Branson: https://www.youtube.com/watch?v=DES2W... Tony Blair: https://www.youtube.com/watch?v=O4a8E... Jon Snow: https://www.youtube.com/watch?v=qao1C... Sir John Major: https://www.youtube.com/watch?v=k9lOE... Lord Kenneth Baker: https://www.youtube.com/watch?v=x373h... Robert West: https://www.youtube.com/watch?v=uuhuW...
Mr. Ankur Lodha (Arham Electricals,Surat)
 
01:02
Good thoughts brings good actions and good actions always brings good result and one such good thought by a young visionary Mr. Aslam Charania that turned into action and the result is Reaping fruits, Mastermind today is one of its kind business training and management consultancy services. We work towards the development of Entrepreneurs across the MSME (Micro Small & Medium Enterprises) sectors. Our scale, scope, and knowledge allow us to address problems that no one else can within MSME; We have deep functional and industry expertise as well as pan India reach. We are passionate about taking on immense challenges that matter to our clients. Our Clientele functions are from manufacturing of machines to chemicals as well into textile & diamonds, it reaches deep into IT & ITES and spreads towards Financials market and Retail FMCG products as well. We strive for the development of each of our clients and work with a result oriented methodology and believe into timely deliveries. We work with our clients as we do with our colleagues. We build their capabilities and leadership skills at every level and every opportunity. We do this to help build internal support, get to real issues, and reach practical recommendations. We bring out the capabilities of clients to fully participate in the process and lead the ongoing work. Core Business Capabilities with Mastermind are: Entrepreneur Developments, Enhancements and Up gradation Program's Management consulting Business development services Professional development program's Retail Business development services Professional career management Vision To be one of the Largest Business development Service provider of India catering to the growth needs of MSME having 55 branches Pan india. Mission To Generate Maximum Employment By Developing The Businessman And Helping Them To Create A Successful Business. Our Core Values: Excellence | Innovation | Leadership | Respect for people | Life Long Learning
Views: 44 Mihir Upadhyay

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