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3 Minute Product Manager: Strategic Role of Product Management
 
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The strategic role of product management - spanning market intelligence, strategy development, new product development and lifecycle management.
How to Analyse a Category (FMCG)
 
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This is a detailed video that explains the 33 metrics needed to analyse a FMCG category in the short to medium term. The value share of segment +/- vs YA has 3 incorrect numbers within Standard Powders. This is between the 6 and 7 minute mark. For brand B,C and D the numbers are showing -78.9. +3.8 and -16.3. These should read as -1.6, +1.5, -2.7. Apologies for this error.
Views: 16723 FMCG Academy
Product - Development Stages
 
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This video explores the 8 stages of product development. As well, it helps identify what we mean by 'product' and where the development process fits into the Marketing Mix.
Views: 223609 Jason Richea
How do CPG / FMCG companies forecast volume for a new product?
 
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Get an overview of how smart CPG / FMCG brands forecast volume for a new product. To access the Basic Pricing Strategy Course please follow this link https://www.udemy.com/pricing-strategy-for-consumer-products/?couponCode=YOUTUBECHANNEL010220
Views: 10464 FMCG Academy
Basic FMCG Product P&L
 
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This training video shows how to make a basic product P&L assuming one retailer, product group and a single promotional price in the FMCG or CPG industry
Views: 12110 FMCG Academy
Brand Manager - FMCG | Job Snapshot
 
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One of the most coveted jobs for MBA students! Do you know what a Brand Manager actually does? Want to know if you would be happy doing it? ‪#BrandManager‬ ‪#FMCG‬
Views: 60653 Profession Choice
Product Development Employees | What You Do Matters More
 
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Meet Lynn and Mike, former interns who have managed to land their dream jobs with Nestlé USA. Discover their journey and the many opportunities available in Product Development at Nestlé USA. For more information on careers available at Nestlé USA please visit: http://www.NestleUSA.com/Careers Nestlé USA is committed to enhancing the lives of people, pets, and the communities where we live and work. As the leading nutrition, health and wellness company, we are committed to enhancing people’s lives, everywhere, every day. We strive to make our brands tastier and healthier choices that help consumers care for themselves and their families, thus earning their trust and recommendations to others. Delivering on this commitment enables us to create long-term sustainable value for our consumers and customers, for our communities, for our shareholders and for our employees. Real People at Nestlé | Get Inspired with Our Team, Culture, and More https://www.youtube.com/playlist?list=PLRETS5QR5P91yhitqZwxCRTcztMkumm3Z Subscribe to Nestlé on YouTube - https://www.youtube.com/user/nestleusa Follow us on Facebook - https://www.facebook.com/nestle.USA Tweet us on Twitter - https://twitter.com/nestleusa Share recipes on Pinterest - https://www.pinterest.com/NestleUSA/
Views: 11553 Nestlé USA
ChemCareers 2018 A career in fast moving consumer goods FMCG
 
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Fast Moving Consumer Goods (FMCG) is not a well-understood sector for RSC members considering their career options, although there are many opportunities for rewarding and challenging careers at all levels of qualification. This webinar will help you understand the variety of roles available, and what employers in the sector look for in terms of qualifications, technical skills and transferable skills. We are joined by Dr Jason Harcup FRSC, Global Vice President, Unilever Research and Development at Unilever
5 New Products and Innovation for your Kitchen ► Product Design and Ideas ◄
 
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Making things easier for your home cook. Here are new tools and products made for your kitchen. Innovative, simple yet clever design for easy use at home or at a professional kitchen. 1. Bodoki - http://amzn.to/1rstwR9 2. Goose Kitchen 3. Yolker - http://amzn.to/24uHy2G 4. Trivae 5. Frankfurter Brett Are you struggling to lose weight? Do you want to know what foods are making you fat? Learn more from us and discover that it's not really your fault. Check us out here ? https://tinyurl.com/healthfood101 PLEASE SUBSCRIBE!
FMCG Products
 
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PHOENIX 360 BRAND SOLUTIONS is a advertising agency that has launched brands, nurtured them and partnered with clients to make them leaders in the market. We are an independent all-in-one communication agency. We successfully manage the creation of ATL and BTL activities covering print ad campaigns, brandings, radio spots / jingles, TVCs, brochures, catalogues, point of purchase materials, OOH media, Innovations, web design / development, corporate logo, well versed Packaging & Designing solutions, event planning & execution and all updated graphic designs for our clients. We also assist clients in the planning and execution of seminars, trade shows and exclusive happenings. If you need a partner to build brands, here we are!
Views: 158 Phoenix bs
Compelling Selling Propositions for FMCG Suppliers
 
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Caryn Gillan, Director of Category & Insights at Bridgethorne, explains why FMCG supplier need a compelling selling proposition that demonstrates the category opportunity based on consumer and shopper insights in order to get products listed by retailers. In addiition to New Product Development & New Listings, such Selling Propositions can also be used for defence against delisting or distribution loss or selling initiatives and new concepts.
Views: 135 Bridgethorne
Consumer Packaged Goods - Product Lifecycle Management made Simple
 
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DescriptioMost PLM solutions are complicated, unwieldy, and unsuitable for FMCG companies. Lascom CPG combines all the advantages of PLM performance with FMCG and CPG Know-How, thus maintaining simplicity, flexibility, and scalability in a fully integrated, cost-effective end-to-end solution. Lascom CPG is the long term strategic approach to increase speed to market while managing quality and reducing risk, thus placing your organization with a competitive advantage. http://www.lascom.com/solutions/plm-software-food-and-beverage/
Views: 500 Lascom
3 Steps to Build Your Product Strategy | (Hindi) | Dr.Vivek Bindra
 
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In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Area Sales Manager - FMCG | Job Snapshot
 
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Looking for an Area Sales Manager job? Want to know if you would be happy doing it? Take a sneak peek into the job profile of a Area Manager of an FMCG company like HUL, P&G, ITC, Patanjali #MBA #AreaManager
Views: 62927 Profession Choice
Promotional labelling applications on Fast moving consumer goods (FMCG)
 
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Creating an eye-catching standout amongst a crowd requires careful attention to detail and frequently additional space for your promotional messages is required to communicate directly to your consumers. Fix-a-Form leaflet labels can be applied directly onto your host pack at high speed without the need for costly pack changes making them ideal for short-term or even last minute campaigns. Added incentives such as inserts, vouchers, competitions, 'scratch-off panels' or SMS text to win variable codes can all be included, enhancing the value of your product and helping to boost sales. What's more, they can be supplied in a variety of print finishes, shapes and sizes.
Views: 826 FixaForm
Top 5 Consumer Goods (FMCG) Companies In India
 
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1. HUl https://www.hul.co.in/ 2. ITC http://www.itcportal.com/ 3. Amul http://www.amul.com/ 4. Dabur http://www.dabur.com/Products-Health%20Care 5. Britannia http://britannia.co.in/
Views: 1705 Patel Vidhu
New product development-FMCG perspective
 
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New Product Development-FMCG Perspective is the first of its kind in the Indian context. It helps students, academicians and corporate personnel alike in developing and launching new products in the marketplace. The following aspects are covered: How does one develop new products?What are the methods to measure the success of new products? How is developing new products in an entrepreneurial company different?What are the key factors that contribute to the success of new products in the marketplace?The author’s fifteen years of experience in the FMCG industry have contributed to the content for this book. About the author Dr. K. Rajeshwari, a post graduate from IIM Ahmedabad, is currently an Associate Professor of Marketing at XLRI India. After working in the industry for 15 years in sales and marketing, she moved to academics in 2010 and did her PhD from IIT Madras. Her last corporate stint was as Vice President - Marketing and Branding. She is a visiting faculty at various IIMs and at leading B-Schools across the country. Dr. Rajeshwari has also published My Life My Choice by Macmillan. Additionally she has written articles and case studies in international journals. She is also a columnist and has penned several management articles in The Hindu Business Line. Her first academic film was screened at an International film festival, Baltimore USA in 2014. Rajeshwari is a regular speaker at various B-Schools and is a part of the student selection panel at various IIMs. She has won ‘Women Achiever’ awards twice (2011, 2012) for her contributions to the field of education. She was also a recipient of the Distinguished Woman in Management Award from the Venus International foundation (2017). Dr. Rajeshwari has a fifteen-year-old son and lives in Chennai.
Views: 47 NotionPress
HOW TO LAUNCH NEW PRODUCT
 
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HOW TO LAUNCH NEW PRODUCT SUCCESFULLY
Distribution Strategy - An Introduction
 
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An introduction to the subject of Distribution Strategy and an overview of some of the tools and theories available in connection with determining the Place (Distribution Channel) of a product or a service. This video is aimed at Marketing Management students.
Views: 115953 Tine Wade
Coca Cola Supply Chain
 
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Views: 187310 Jonathan Hu
Leadership challenges and opportunities in  a rapidly evolving FMCG consumer market
 
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Changes in go-to-market routes driven by e-commerce and smart devices present business leaders in the FMCG industry with new challenges. They face pressure to adapt their businesses to respond quickly to rapidly changing consumer needs whilst at the same time grow profit margins. Addressing evolving consumer needs requires new approaches, fast product development, and potentially different skill sets within the organization. Leadership must focus on integrating all functions of the business into a structured process to effectively anticipate and respond to new market segments and needs. This webinar will explain what it takes to convert these challenges into opportunities so that it’s not a matter of surviving, but thriving.
Views: 289 OliverWight
Aathesh Ravi explains how to market a product 1/2 | Varaverpparai | News7 Tamil
 
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Aathesh Ravi explains how to market a product 1/2 | Varaverpparai | News7 Tamil Subscribe : https://bitly.com/SubscribeNews7Tamil Facebook: http://fb.com/News7Tamil Twitter: http://twitter.com/News7Tamil Website: http://www.ns7.tv News 7 Tamil Television, part of Alliance Broadcasting Private Limited, is rapidly growing into a most watched and most respected news channel both in India as well as among the Tamil global diaspora. The channel’s strength has been its in-depth coverage coupled with the quality of international television production.
Views: 32159 News7 Tamil
7 Steps To Product Launch Marketing Success
 
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http://www.prolaunchmanager.com/whats-in-it-for-you You owe it to yourself to make sure that your new product launch is a ballistic missile not a bottle rocket. Rory Ramsden, a Jeff Walker trained product launch manager, will help you to achieve the maximum ROI on your new product launch. He'll put together the product launch team, devise your product launch marketing strategy, tactical planning and pilot your entire launch.
Views: 89577 Rory Ramsden
The Customer Development Process. 2 Minutes to See Why
 
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The Customer Development Process explained.
Views: 37491 steve blank
How we created Ayurveda Revolution | Acharya BalKrishna | TEDxChandigarh
 
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Acharya Balkrishna wanted to change the health of billions of people. He changed the rules of marketing, growth, product development and went on to the build the fastest growing FMCG of India. This story will blow your mind. Acharya Balkrishna is the founder of Patanjali Products - पतंजलि उत्पाद- the fastest growing FMCG company in India. Acharyaji is a versatile genius and a multi-faceted personality whose great knowledge of Ayurveda has turned the ancient practice of YOGA into a multi-billion dollar industry and put YOGA on the global stage. Honored by the Prime Minister of India, Mr. Narendra Modi as an "Ayurveda expert", Acharyaji has published more than 41 research articles in both National and International journals and has 31 patent rights. As the head of the medical institutions functioning under the aegis of Patanjali Yogpeeth, Acharyaji focused on the research and development of Ayurveda to make it successful with the modern medical science. With a multi-crore business in hand, of which he holds a 94% stake, Acharyaji still doesn't take home a single penny as salary. Instead, he devotes his time practicing YOGA and overseeing the titanic rise of India's 2nd largest FMCG brand- Patanjali. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Views: 33647 TEDx Talks
Product Life cycle  - Stages of PLC explained with examples
 
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The product life cycle consists of 4 stages. Each stage is explained in detail in this video and there is an example of product life cycle provided at the end.
Views: 22365 Marketing 91
Ahmed, Marketing Management Trainee - L'Oreal Marketing
 
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The level of exposure and responsibility at L'Oreal has given Ahmed an opportunity to step up: "You would never know I was doing the Management Trainee Program; you'd think I was a product manager". Ahmed talks about the most rewarding thing about working at L'Oréal, as being able to learn faster than you would elsewhere. He can see where his brand sits in each market against the competition. He finds the fast-paced, changing of the nature the most challenging aspect. He talks about the need to be flexible and open minded in his role. Ahmed, Marketing Management Trainee -- L'Oreal Marketing Subscribe now for the latest content from L'Oreal: http://bit.ly/YqZUxj Like Careers at L'Oreal on Facebook: http://goo.gl/5L1Ifm Follow L'Oreal on LinkedIn: http://linkd.in/Yt0wmi Follow Careers at L'Oreal on Twitter: http://bit.ly/ZadYRP Follow L'Oreal on Twitter: http://bit.ly/YX2bm3 Get to know more about L'Oreal on our official site: http://careers.loreal.com At L'Oreal, we empower people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark. They are offered early responsibilities, numerous opportunities and fast-track careers. A thrilling experience, A culture of excellence. L'OREAL Ahmed, Marketing Management Trainee - L'Oreal Marketing http://www.youtube.com/user/careersatloreal
Views: 37388 L'Oréal Talent
Nestle's Maggi in India : The Ban and The Bounce-back
 
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ABSTRACT This case study is meant to introduce the students/participants to the concept of marketing and brand management, along with competitive analysis of a consumer product. This case is presented through a well-known FMCG product i.e. Nestle's Maggi Noodles. It is an interesting study on the unexpected chain of events that made the huge company Nestle stumble, as their famous brand of noodles got into controversy when FSSAI found Monosodium Glutamate and Lead in Maggi. The case revolves around the ban on Maggi and the subsequent response of different consumer groups along with the strategies of competitive firms. It also describes how the parent company Nestle reacted to the ban and the strategies it adopted to regain customer confidence when Maggi was vindicated of all the charges laid on it. PEDAGOGICAL OBJECTIVES ➢ To understand the reaction of the consumers of a product when the product is withdrawn from the market due to safety issues. ➢ To study the strategies adopted by the competitors of the product to promote their respective products in order to increase sales,and penetrate in the vaccum created due to the major player's absence. ➢ To determine the various campaigning and marketing strategies adopted by the company in order to regain customer confidence and maximize sales,once the product is cleared to be put on the shelves again. ➢ To understand the reaction of different customers when the product comes back in the market. CASE POSITIONING AND SETTING This case study can be used in MBA,MBA(Executive), Management Development Programs for delivering the following courses : 1. Marketing Management - To understand the various marketing strategies and the 4Ps,namely, Price,Product,Place,Promotion associated with a consumer product. 2. Consumer Behaviour - To understand the reaction of different consumer groups in various circumstances and setting target groups according to the demand of the product. 3. Advertising and Brand Management - To understand the different channels of promotion keeping in mind the strategies adopted by the competitors,as well as retaining customers by extending the brand image. TEACHING NOTES SYNOPSIS The primary objective of this case study is to comprehend the marketing strategies adopted by firms selling similar products,in this case an FMCG product, and the changing dynamics of trust associated with a product in the present era. This case also throws light on how quickly a product is replaced by its substitutes and how the void is filled. This discussion allows us to understand the reaction of different consumer groups when their trusted product is thrown out of the market, giving us an insight into the mindset of these consumer groups. Each company adopts its own strategy to promote its product, but it should also keep a check on the strategies adopted by its rival firms. This case study also deals with the reaction of these consumer groups when the product makes a come-back, and to see whether it will be able to hold a dominant position in the market,if yes,how long will that take to happen?
Top Tips - NEW PRODUCT LAUNCH strategy with Randy Micheletti
 
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Randy Micheletti, VP of Geile/Leon, discusses six strategic steps to successfully launch a new product.
Best tech today
 
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100 awesome product ideas #4 - Best tech today Check out http://goo.gl/q85kSb for each product and http://youtube.com/ChillyPanda for the voice actress. Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. Subscribe - https://goo.gl/9gkz3k Awesome product ideas - http://www.michiyamamoto.com/ Facebook - http://facebook.com/MichiYamamotoTech Twitter - http://twitter.com/MichiYamamotoT Instagram - http://instagram.com/michi.yamamoto #chillypanda #AwesomeProducts #MichiYamamoto
Views: 4383579 michiyamamoto
Outlook on FMCG Sector and Top Picks
 
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Ashit Desai Senior Research Analyst at Emkay Global talks about his latest research on the Automobiles Sector and Top Picks
FMCG Application Development | Mobiloitte
 
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Facilitating swift transitions towards the digital environment The digital disruptions have transformed processes across every verticals and industry, FMCG industry is no different. The FMCG e-tailers are now shifting focus towards app only models for online sales. Mobile commerce is a crucial component of omnichannel sales that motivates consumers in making more purchases. Offering more information about product’s ingredient list, nutritional values, usage instructions etc will help customers in making well-informed purchase decisions. Know more at https://tinyurl.com/yaqwbpvc #Mobiloitte #FMCG --FOLLOW US-- Website: https://tinyurl.com/yd25hh6v Instagram: https://tinyurl.com/y88es8gp Pinterest: https://tinyurl.com/yajm2or3 Google+: https://tinyurl.com/ybowqexx Feed: https://tinyurl.com/y7hvy7ok Twitter: https://tinyurl.com/y9sps34a Youtube: https://tinyurl.com/y8e6d8vr Facebook: https://tinyurl.com/yamkcy55 Linkedin: https://tinyurl.com/y8sf7ldf or https://tinyurl.com/y7g8gfsh
Fast Moving Consumer Goods (FMCG) Application Development | Mobiloitte
 
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FMCG is one of the booming sectors and Mobiloitte #digital #solutions help you to grow in FMCG #industry. #services #products #retail #technology #mobileappdevelopmentcompany #Mobiloitte Know more at https://tinyurl.com/yaqwbpvc --FOLLOW US-- Website: https://tinyurl.com/yd25hh6v Instagram: https://tinyurl.com/y88es8gp Pinterest: https://tinyurl.com/yajm2or3 Google+: https://tinyurl.com/ybowqexx Feed: https://tinyurl.com/y7hvy7ok Twitter: https://tinyurl.com/y9sps34a Youtube: https://tinyurl.com/y8e6d8vr Facebook: https://tinyurl.com/yamkcy55 Linkedin: https://tinyurl.com/y8sf7ldf or https://tinyurl.com/y7g8gfsh
The future of consumer products | Somnath Meher | TEDxEMWS
 
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The avid consumer is one who both buys and uses products on a day to day basis, but the needs of said individuals are growing faster the new products are coming out; Somnath Meher talks abut the future of entrepreneurship, and its vital role in the world to come. Somnath is the Co-Founder and CEO of Witworks, a collaborative invention company that makes new products conceived/designed by real people, who form a part of its online community of inventors. Somnath, along with 2 other alumni of IIT Kharagpur, started Witworks with the aim of revolutionizing the way consumer product development is seen, and promote a culture of invention across the country. Somnath quit his job at Google and turned down a coveted MBA admit to start this venture. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 3382 TEDx Talks
Fast-Moving Consumer Goods (FMCG) Packaging Market Application, Regional Demand, Growth Strategy
 
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The study evaluates the global FMCG Packaging Market trends across several geographical regions while studying the end-use industry; we witnessed the tremendous popularity of FMCG packaging, especially through different social media platforms. The number of players entering the global market has been rising over the last years, thereby, making packaging business as a profitable opportunity, especially in untapped marketplaces. For More Enquiry: https://bit.ly/2CDano0 Due to the development of the food market in the emerging economies, demand for FMCG packaging has increased considerably in recent years. Fast-moving consumer goods (FMCG) are the mass - produced, affordable products that are quickly sold because of their low prices. They include daily use sustainable goods such as cosmetics, paper products, food and beverages, batteries, toiletries, detergents, plastic products. #ecommerce #fmcg #research
The greatest TED Talk ever sold - Morgan Spurlock
 
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Sign up for our newsletter and never miss an episode: http://bit.ly/TEDEdNewsletter With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Views: 4084793 TED-Ed
Top 10 Most Effective Strategies for Marketing | Motivational Videos | BV Pattabhiram
 
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Top 10 Most Effective Marketing Strategies revealed by BV Pattabhiram with English Subtitles. Know how to create an effective Business Marketing Plan in this video. For more Personality Development & Motivational Videos stay tuned to BV Pattabhiram Channel - http://bit.ly/2hJaf8W #Psychologicalfacts #Humanmind #Personalitydevelopment #Motivation #BelieveInYourself #BuildYourConfidence #BVPattabhiram #Hypnotism #Marketing CLICK HERE TO WATCH: ⏩ How to Set Goals in Life and Achieve Them - http://bit.ly/2tlND92 ⏩ How to Manage Time Effectively by BV Pattabhiram - http://bit.ly/2u7VjJ8 ⏩ Latest Motivational Videos in Telugu - http://bit.ly/2vBtDfk Dr. BV Pattabhiram, PhD is a Post Graduate in Psychology, Philosophy, a PG Diploma holder in Guidance and Counselling, and PhD from Osmania University. He has been conducting workshops on Soft Skills / HRD and motivating helping professional, businesses, students, schools, Government entities, families, and many others. Follow us on : Subscribe : https://www.youtube.com/user/bvpattabhiram Like : https://www.facebook.com/bvpattabhiram Visit : www.pattabhiram.com/
Views: 478274 BV Pattabhiram
Go-to-market strategy examples
 
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We’ll give you three examples to best build a go-to-market strategy that will help you make money and drive long-term growth. Get a free trial of our new sales and marketing planning software at: http://register.funnelplan.com/ -------------- The right strategy doesn't depend on your product, but your buyers. Let's take a look at the companies, their buyers, and their strategy. At the end I'll give you a model for working this out for yourself. Desktop Computers For my first example, let's take a company that wants to own the desktop computing market. Firstly, come up with something that's truly amazing and different, clever, unique. Take that to as broad a market as you possibly can, and this is what the company I'm about to talk about did. Take it to as broad a market as you possibly can. Find out from that early market experience what group of buyers are likely to be a good market for you to focus on in the future. Start very broadly, selling very widely. Find the pattern and then find a niche that you think might be worth dominating, and then completely change the strategy and focus just on that. Leader in an enterprise software category For my second go to market strategy example, I'm going to pick an established player in an established market. Very different story. This established player in an established market had done such a good job of riding the enterprise applications market, that they were near dominant in that space. That's good news, but it's also bad news. The bad news is that pretty much all of the market, the enterprise market, had already bought either from this company, or from one of their competitors. Whilst they enjoyed the lion's share of the market, the market was pretty much drying up. Everybody had bought a product like this from either them or from their competitor. Challenger in enterprise software For my third go to market strategy example, again I'll stick to a mature market, but this time the company's not the gorilla. In fact, they're probably fourth on a good day. Maybe less, maybe fifth or sixth in the market. It's a big market, and they've done well, they've profited, and they've used those profits to continue to invest in sales and marketing as well as R&D. The problem is that as the market started to decline, their fortunes declined. They'll continue to invest, but they're investing in order to grow their share in a market that was pretty much consolidating. Now we're losing money hand over fist. What's the right strategy then? Read the full version here: https://align.me/b2b-marketing-blog/go-to-market-strategy-examples/ Get more B2B sales and marketing insights at: https://align.me/b2b-marketing-blog Find out more about what align.me does here: https://align.me/
Views: 36055 align.me
Tough sales job interview questions and how to answer them - Answer for Sell me this pen
 
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Get the latest interview tips,Job notifications, top MNC openings, placement papers and many more only at Freshersworld.com( https://www.freshersworld.com?src=Youtube ). Here is a video on “Tough sales job interview questions and how to answer them ” by a softskill trainer “Krupa”. Make a note about all the points and turn your skill to profession. Hope this information helps you in getting your dream job. Freshersworld.com is the No.1 job portal for freshers jobs in India. Check Out website for more Jobs & Careers. http://www.freshersworld.com?src=Youtube Download our app today to manage recruitment when ever and where ever you want : Link :https://play.google.com/store/apps/details?id=com.freshersworld.jobs&hl=en ***Disclaimer: This is just a training video for candidates and recruiters. The name, logo and properties mentioned in the video are proprietary property of the respective organizations. The Preparation tips and tricks are an indicative generalized information. In no way Freshersworld.com, indulges into direct or indirect promotion of the respective Groups or organizations.
How to Move from Sales to Marketing - PepsiCo's Ricardo Arias-Nath
 
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In this interview clip, Ricardo Arias-Nath discusses how moving from a sales position to marketing is much easier than you think. Ricardo has over 20 years of consumer and corporate strategy, marketing, business development, and merger & acquisition experience with a deep understanding of fast-moving consumer goods (FMCG,) Media and Entertainment, and Technology Industries in both domestic and international markets. At the time of this interview, he is serving as SVP and Chief Marketing Officer for PepsiCo Beverages Latin America, leading the business growth agenda, consumer and brand strategy, innovation, consumer engagement, and partnership development. Prior to joining PepsiCo, he worked as Managing Consultant for Zyman Group and Prophet Brand Strategy, managing a wide range of engagements for clients domestically and internationally in consumer and durable goods, telecommunications, and financial services industries. From 2000 to 2006, co-founded and served as Chief Executive Officer for Tokenzone in New York, taking the company from inception into a profitable and award-winning online marketing, research, and consulting services firm for media and consumer product companies worldwide such as Disney, MTV Networks, Warner Bros. and FIFA. Ricardo started at Procter & Gamble Latin America Division in a diverse range of finance, marketing, and general management roles, including P&L management, financial planning, M&A, brand management, and innovation.
Views: 2972 Anthony Miyazaki
Predictive A.I. & The Future of Marketing - PepsiCo's Ricardo Arias-Nath
 
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In this interview clip, Ricardo Arias-Nath discusses how predictive artificial intelligence will influence the future of marketing. Ricardo has over 20 years of consumer and corporate strategy, marketing, business development, and merger & acquisition experience with a deep understanding of fast-moving consumer goods (FMCG,) Media and Entertainment, and Technology Industries in both domestic and international markets. At the time of this interview, he is serving as SVP and Chief Marketing Officer for PepsiCo Beverages Latin America, leading the business growth agenda, consumer and brand strategy, innovation, consumer engagement, and partnership development. Prior to joining PepsiCo, he worked as Managing Consultant for Zyman Group and Prophet Brand Strategy, managing a wide range of engagements for clients domestically and internationally in consumer and durable goods, telecommunications, and financial services industries. From 2000 to 2006, co-founded and served as Chief Executive Officer for Tokenzone in New York, taking the company from inception into a profitable and award-winning online marketing, research, and consulting services firm for media and consumer product companies worldwide such as Disney, MTV Networks, Warner Bros. and FIFA. Ricardo started at Procter & Gamble Latin America Division in a diverse range of finance, marketing, and general management roles, including P&L management, financial planning, M&A, brand management, and innovation.
Views: 1863 Anthony Miyazaki
Launching A New Product
 
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Featuring: Anita Campbell, Small Business Trends http://smallbiztrends.com/ Any mention of products or services by video personalities does not imply any partnership or other commercial relationship between United Parcel Service, Inc. ("UPS") and the mentioned product manufacturers or service providers nor should it imply the endorsement, approval or recommendation of the products or services of UPS by those parties.
Views: 67707 PopurlsBrown
How to increase your Sales (HINDI) | 22 laws of marketing | Sales Techniques in India
 
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This is review of Book "22 Immutable rules of marketing" I have summarised it in 9 points as per indian scenario. Learn to increase your sales and income by add-on sales. It takes lot of energy, time, efforts and planning to close a sale. Would you like to learn to increase that sale figure or increase your income. Watch this video in Hindi and be a super sales man. Keep learning - keep growing Find us at - Daylearnings.com https://www.facebook.com/Daylearnings-1032857690102744 https://www.youtube.com/channel/UCcDpaKZSI4xEN1lonZkd2gw 1. Leadership. business may success unko jaldi milti hai jo apne city mai, country mai first kisi new product range ko launch karta hai. Agar apke seher gaon mai koi product nahi hai to use launch karo ya uski franchise le sakte ho. Uske liye bade sehar se ya videsh se business model copy kar sakte hai. 2. Category. agar business model mai competition jyada hai to ek nayi category banao apne products ki. Jaise agar aap furniture banane wale ho to aisa furniture design karo jo kam space mai kafi benefits de de. Dining table hi computer table, study table, cabinet ban jaye. 3. Mind and 11. Perspective and 22. Resources. dilo dimag pe rehna jaruri hai. apka product apki dukan ka naam, market mai juban pe rehna chahiye. jo dikhta hai wo bikta hai. marketing ke effects long term mai ate hai. har mahine marketing ke liye kuch amount alag rakhna chahiye. 4. Perception Market mai products nahi soch bikti hai. jaise revital medicine. To agar aap photographer ho ya event manager ho to Unko batao ki shadi ek baar hoti hai, memory hamesha reh jati hai. It's larger than life expenditure. Soch ko bechna hai. 5 Focus and 6 Exclusivity. kisi company ka naam sunte hi apke dimag mai koi positive word aye that means comapny has right focus. jaise cocacola matlab Thanda, Dominos matlab homedelivery etc, ye hi law small scale mai bhi applicable hota hai. Jaise sandwich kehte hi apki dukan yaad ani chahiye. 10.division and 12.Line Extension market share badane ka bahut acha tarika hai apne brands badha lo. jaise Hindustan Uniliver kerti hai. unke kai kai sare products hai almost same products category mai bhi. Jaise agar apki ek dukan hai Raymonds cloth ki to aap usi Raymonds ke cloth ki ek do dukane aur khol do, chahe buyer yaha se le ya waha se jeet apki hi hai. 13.sacrifice agar aap badna hai to apko kuch sacrifice karna padega. jaise maruti bhi chahe to kyu nahi 50lac kii car bana sakti hai par nahi banati kyuki their focus is somewhere else. Jaise agar aapka educational youtube channel hai to aapko comedy videos nahi dalne chahiye. 16.singularity and 19. failure apke marketing ke 20 steps mai se 4 hi kaam karenge. magar wo apki sales kai guna badha denge. jaise sponsoring event, visual advertising, radio ads, en sab may se 1-2 steps kaam kar jayenge. Waise hi en sabhi laws may se koi kafi useful ho sakta hai koi shayad aap pe applicable na ho. success. success se arrogance ata hai and arrogance se failure. Jaise agar malik ko gussa jyada ata hai ya rude hai to customers se interact kam kare.
Views: 69387 daylearnings
How Marketing Impacts Distribution Channels - PepsiCo's Ricardo Arias-Nath
 
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In this interview clip, Ricardo Arias-Nath discusses the changing roles of CMOs. Ricardo has over 20 years of consumer and corporate strategy, marketing, business development, and merger & acquisition experience with a deep understanding of fast-moving consumer goods (FMCG,) Media and Entertainment, and Technology Industries in both domestic and international markets. At the time of this interview, he is serving as SVP and Chief Marketing Officer for PepsiCo Beverages Latin America, leading the business growth agenda, consumer and brand strategy, innovation, consumer engagement, and partnership development. Prior to joining PepsiCo, he worked as Managing Consultant for Zyman Group and Prophet Brand Strategy, managing a wide range of engagements for clients domestically and internationally in consumer and durable goods, telecommunications, and financial services industries. From 2000 to 2006, co-founded and served as Chief Executive Officer for Tokenzone in New York, taking the company from inception into a profitable and award-winning online marketing, research, and consulting services firm for media and consumer product companies worldwide such as Disney, MTV Networks, Warner Bros. and FIFA. Ricardo started at Procter & Gamble Latin America Division in a diverse range of finance, marketing, and general management roles, including P&L management, financial planning, M&A, brand management, and innovation.
Views: 3420 Anthony Miyazaki
FMCG companies to hike product prices
 
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No description.
Views: 223 ET NOW
कैसे एक बड़ी Company अपना Product पूरे देश में पहुँचाती है |  Dr. Vivek Bindra
 
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In this video Dr Vivek Bindra talks about Distribution network in your business. He talks about the advantages and disadvantages of the Distribution Network which will ultimately help grow business. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation. Disclaimer:- The following video is based on researches and case studies gathered from different books, media, internet space etc. Dr Vivek Bindra and the producers does not accept any responsibility or liability for the accuracy, content, completeness, legality or reliability of the information contained in the video. The video is made solely for educational purposes and is not created with intent to harm, injure or defame any person, body of persons, association, company or anyone. This video is not intended to spread rumours or offend or hurt the sentiments of any religion, communities or individuals, or to bring disrepute to any person (living or dead). The viewer should always do their own diligence and anyone who wishes to apply the ideas contained in the video takes full responsibilty of it and it is done on their own risk and consequeces. The material contained in the video cannot replace or substitute for the services of trained proffesionals in any field including, but not limited to, financial, medical, pychological or legal matters. Dr Vivek Bindra and the producers does not take responsbility for any direct, indirect, implied, punitive, special, incidental, or other consequential damages arising directly or indirectly on account of any actions taken based on the video. Dr Vivek Bindra and the producers of the video disclaims any kind of claim of libel, slander or any other kind of claim or suit of any sort. Viewers discretion is advised.
Lean Manufacturing - Lean Factory Tour - FastCap
 
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Are you interested in Lean Manufacturing? Well take a trip to the shop floor and see a lean factory tour at FastCap in Ferndale, Washington. Paul Akers is the founder and president of FastCap, based in Bellingham, WA. FastCap is an international product development company founded in 1997 with over 2000 distributors worldwide. A prolific inventor, Paul holds US and international patents. FastCap, launches approximately 20 new innovative products per year and has won business of the year multiple times. Paul and his wife, Leanne, have built FastCap from their garage into a multi-million dollar company. At its core, FastCap is a Lean company, determined to continuously improve everything, everyday. Our products reflect the idea that things can be improved and the best ideas come from the shop floor. For more information on FastCap, visit FastCap's website http://www.fastcap.com/ or  Facebook https://www.facebook.com/FastCap.LLC For more information specifically related to tech products, visit the FastCap Tech website http://www.fastcaptech.com/ For more information on Paul's book and lean, visit the 2 Second Lean website  http://www.2secondlean.com/ or Facebook https://www.facebook.com/2secondlean For more information on Paul's weekly podcast, visit The American Innovator website   http://theamericaninnovator.com/ or Facebook https://www.facebook.com/theamericaninnovator For more information on Paul Akers, visit his blog  http://paulakers.net/ or Facebook https://www.facebook.com/paul.akers.american.innovator
Views: 390215 FastCap
New Product Launch: Marketing Project - Pepsi Twist
 
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This project was based upon re-launching a product which didn't have much success before. A group of marketing students from FAST University (Islamabad) were giving this project in which they were suppose re-launch Pepsi Twist in a new appealing way to capture the eye of the target audience. In this project, the group of students also introduced two new additional flavors of Pepsi Twist. The video shoot was by #KanwalHaqqiPhotography.
Views: 5144 Kanwal Haqqi