Videos uploaded by user “Bridgethorne”
Compelling Selling Propositions for FMCG Suppliers
Caryn Gillan, Director of Category & Insights at Bridgethorne, explains why FMCG supplier need a compelling selling proposition that demonstrates the category opportunity based on consumer and shopper insights in order to get products listed by retailers. In addiition to New Product Development & New Listings, such Selling Propositions can also be used for defence against delisting or distribution loss or selling initiatives and new concepts.
Views: 140 Bridgethorne
Bridgethorne Whiteboard Session - Unlocking Actionable Insights
In this Bridgethorne Whiteboard Session, Gina Overton explains what an insight is, how insights can be used by FMCG suppliers and how you begin to unlock actionable insights. More at www.bridgethorne.com
Views: 127 Bridgethorne