Home
Videos uploaded by user “Mileiniu米雷牛”
5分钟教你怎样让公司提高收入 (盈利模式 Revenue Model)
 
05:11
【米雷牛之创业知识库】 很多人都想创业,但是光有一个idea和passion,要怎样让企业可以坚持下去? 要走久,公司就一定要有收入。对不对?那要用什么方法让公司有收入呢? 大家好,我是米雷牛的闓荣。今天我就想跟大家分享关于大大小小企业所采用不同的盈利模式 - Revenue Model。 简单来讲,盈利模式就是你怎样让公司赚钱的管道。 让我用一个例子来跟大家解释不同的盈利模式。 假设你今天开始了一个生意,你开了一个网站叫makmak.com卖你自己做的NASI LEMAK。 那如果顾客要吃你的NASI LEMAK,他们就会来你的网站还钱购买。这个不用多讲,就是最简单,最直接的盈利模式。你的公司提供产品 (NASI LEMAK),顾客要就购买。买多少,还多少。那就是叫做交易型盈利模式(Transactional Revenue Model)。 慢慢的,很多顾客开始向你要求提供不同的马来西亚美食,但是问题是你自己都做不来。可是有多余的钱你不赚吗?这时候你就可以找其他的下厨高手把他们拿手的MEE GORENG和CHAR KUEY TIAU放到你的网站去卖咯。那他们所卖出去的食物,你这个做中间人的都可以抽一点。基本上,你就是把A方和B方连上了,协助他们进行生意交易,然后你从中收取到一定的付费。这就是佣金和分成的盈利模式(Commission Based Revenue Model)。 不久,你发现很多在你网站订购NASI LEMAK的顾客,都是常客,而且都是上班族。 商机来了。你应该做什么? 那你就可以给他们一点优惠,开始叫他们每个月跟你订购NASI LEMAK,1 个礼拜2次。 这样子你每个月不但有了一个稳定的收入,顾客还会慢慢的依赖你每个月送来的NASI LEMAK。这就是訂購盈利模式(Subscription Based Revenue Model)。 生意慢慢地稳定。你还想把生意做更大,但又不想花更多钱去请人做sales。怎么搞叻?你可以去找非常喜欢你食物的顾客让他们成为你的代理商,做你的代言人,帮你卖你更多的NASI LEMAK。通过经销商、代理商、批发商的服务,把自己产品的市场给扩大。这就是渠道销售(Channel sales)。 热爱下厨的你,也在你的网站设立了一个部落格,分享不同大马美食的食谱。来你网站订购食物的顾客,也变成了你的追踪者,每天都会来看你分享什么好料。就打个比如吧,你一天就会有1万个人来看你的网站看你的部落格。这个时候,我跟你讲,你不用去找,就会有公司来找你合作,要你帮他们推销他们自己的食物产品。那很简单的,比如说你分享的是关于SAMBAL的用途,你就可以把一个链接穿插在你的文章里,让读了心痒痒的读者可以点击然后去购买跟你合作的公司的SAMBAL。从那个链接,那个公司可以查到它从你的文章得到了多少个sales。那你就可以抽佣金了咯。这就是合作盈利模式 (Affiliate Revenue Model)。 有了一定的网页浏览量,你还可以把你网站的广告位给“租”出去,让别的公司可以把他们服务和产品推销给浏览你的网站的人。你可以选择性地让这些广告出现在你网站的某某位置,只要有人浏览那个有广告的网页或者是点击那个广告,你都可以收到广告费。这就是广告的盈利模式(Ad based Revenue Model) 原本只是存粹分享食谱和烹饪知识的部落格,变成了一个很多人想来学习烹饪的平台。又是一个新的商机,那你可以怎么做呢?你可以把这个部落格打造成一个可以学习烹饪的网络教学平台。来浏览的人都可以免费阅读你的食谱,但是如果他们想要看视频,学习你下厨的技巧,这时候你就可以跟他们收费了。最BASIC的服务免费,但是用户必须为额外的高级特性、功能、扩展等付费。这就是免费增值模式(FREEMIUM)。 你看,单单你做一个生意,就可以使用了7种不一样的盈利模式让公司赚取收入。哪,很多人会讲现在的初创企业盈利模式不大重要,应该要先注重有好的产品和大量的用户群。但是很多人不知道,如果你连一个如何让公司赚取收入的计划也没有,那你的公司又怎样会生存呢?除非你有个富爸爸一直给你资本去顶你的生意咯。 下一集,我会更加深入探讨不同的盈利模式的用法和你们应该注意的地方。
Views: 779 Mileiniu米雷牛
如何准备你的创业蓝图1 | How to prepare your Startup Blueprint 1
 
03:20
灵感是一个很奇妙的东西。。。 它也是一个造就了 很多创业家的材料。。 但是很多时候 很多创业家都只凭着 他们对某件事的“灵感”或则 “感觉良好的假设” 去打造一个产品 投了钱 请了人 打造好他们“完美”的产品之后 却换来重重的失望 没有解决到问题的产品 没有人买 产品赚不到钱 所以不管你是 创业家 CEO还是 心里痒痒想创业的朋友 你一定要有一个 创业战略蓝图 避免不必要的资源浪费 今天我就想跟大家介绍这个战略 精益画布 这个概念是 源自鼎鼎有名的创业学家 Ash Maurya 所推出的一本 硅谷创业者都非常崇拜的创业秘籍 精益创业Running Lean 这本书还受到了很多成功的企业家 投资者的认可 全部人大概都一致认为 要创业者必读的一本书 简单来讲 精益画布Lean Canvas就是一个像 商业计划书的策略 我讲像而已啊 它跟平常至少要有 60面的商业计划书不一样 它只有一页 非常精短 促使你要用最快 最简单的方式 记录你对商业模式的 中心思想 进行企业和产品分析 基本上就是帮你 决定你公司的方向感 也因为这样子 你不需要浪费时间 写一个很长 别人看了又会睡觉的计划书 Another scene - 我还是不明白可以做什么咯。。 OK 来,现在我们一起想象啊 精益画布Lean Canvas基本上是一张白纸 然后被9个格给分割了 9个格分别代表了 生意模式的主要元素 第一,客户群体 第二,问题 客户群体和问题通常可以一起解答 因为他们主要是 让你知道你公司产品到底 在解决谁的问题。 第三,解决方案 解决方案很容易明白 那就是公司产品功能之类的资料 第四,独特卖点 就是你的产品到底 跟别人的有什么不同 第五,收入分析 就是你怎样收费还有定价 第六,渠道 就是把产品推给潜在客户的渠道 第七,关键指标 关键指标就是你评估公司 做得好不好的重要数据 第八,成本分析 就是你从产品制作 到推向市场的过程中 会产生各种要花费的钱 第九,门槛优势 就是你有没有无法轻易被复制 或者购买的优势 每一个部分就好像一个问题 需要你写下本身的答案。 全部加起来 就形成了你的商业模式 OK,问得很好 相信大家可能还是不大确定 要怎样回答全部格的答案 不用担心 这集只是稍微介绍一下这个概念 下一集、 我会运用一个实际的BUSINESS IDEA 来跟大家深入 探讨每一个部分的定义和模式 还有怎样填写精益画布的 全部部分 帮助大家清楚了解 自己公司的商业模式 如果你觉得我们的内容有帮助到你 请分享出去给你的朋友 如果你想跟我们交流 了解更多创业的知识 请like我们的Facebook page (http://facebook.com/mileiniu) 和订阅我们的YouTube channel 免费的精益画布让你下载:http://bit.ly/lean-canvas-dual-language
Views: 458 Mileiniu米雷牛
为什么阿里巴巴偏爱马来西亚? | Alibaba's new favourite - Malaysia
 
03:36
大家好 我是米雷牛的闿荣 马哥最近6月份又来大马 就我们的老马 就来开幕阿里巴巴在东南亚的 第一间分公司 这么多国家不要去? 偏偏来马来西亚? 新加坡的朋友 我们赢了 为什么没有去新加坡叻? 到底有什么企图? 今天来我们来讲爽爽一下 为什么阿里巴巴会来我们马来西亚 它到底是要给我们带来什么打击 哦 我讲的是影响啊 呵呵 为什么阿里巴巴会偏偏选择马来西亚叻 我觉得第一个原因是酱啦 马来西亚的风俗习惯 跟其他东南亚的国家相比 比较接近中国 为什么啊? 要不要猜一下? 就是我们华人够多 而且会讲华语的人还 比新加坡的华人更多 呵呵 有华人好讲话 有政府的支持 讲什么都OK 这种机会哪里找? 第二个原因我觉得是酱啦 中国其实是想要利用这个很好的机会 要利用马来西亚来 打通东南亚的市场 哪,我们现在就一起来看看 阿里巴巴有参与 那一些我们国家的大计划 首先 我觉得第一个我们一定要看的 肯定是那个Digital Free Trade Zone 这个项目讲是要来帮大马打造一个完善的电子商务平台 帮助马来西亚的小型企业卖东西到国外 也帮助中国或者别的国家把它们的东西卖进来 不懂 等一下是中国把东西卖更多进来 还是马来西亚的产品会卖更多出去 马来西亚有什么东西好卖的么? 除了燕窝 还有榴莲 你讲叻? 不止这样哦 阿里巴巴还会设立一个交通数据中心 帮我们马来西亚政府利用人工智慧来 提高我们马来西亚交通的质量 厉害哦 马哥 嗯 这是不懂啦 等一下那些数据传来传去 不懂会不会去传到中国去 然后他们可以拿去充分利用来 做一些东西 单单这个两个项目哦 就很够力了 想象一下 这些数据啊 还有那些控制权 交给阿里巴巴 阿里巴巴可以利用它们来 扩展它在东南亚的实力 还有势力 还有市场 那话说回来 你看啊 到底为什么阿里巴巴这样喜欢马来西亚 它会给我们带来什么样的打击叻 不是不是 是影响 那我觉得这个就要看马哥最近讲什么了 马哥跟我们讲 阿里巴巴是不会独霸马来西亚的电子商务和科技市场 DFTZ也不会造成马来西亚的商家被中国的商家以价钱干掉 我们交通的数据也根本不可能会被阿里巴巴拿来利用 阿里巴巴肯定不会从杭州运人进来抢工作的 阿里巴巴肯定会提拔我们马来西亚人才 阿里巴巴肯定会毫无保留分享它们的技术给我们 嗯 这样真的很好哦 马哥真伟大 呵呵 所以这是我们对阿里巴巴进军大马的看法 米雷牛的朋友们 不懂你们有没有一些自己的看法? 如果有的话 就在视频下留言 我们来讨论讨论! 如果你看了我们的视频觉得不爽的话 你就大大粒按Like的button 如果我们的内容有把你开到一点脑洞 就那么一点 就敢敢按share的button 没有quota 我们跟Facebook讲了 再稍微推荐我们自己以下: 我们是米雷牛(mileiniu)。我们的使命就是想要通过有趣,新鲜的创业创新内容,打造一个创业家的天地! 想了解更多关于我们的资料,请到: https://www.facebook.com/mileiniu/ We are Millennials. Our mission is to create a community of entrepreneurs through producing engaging, entertaining and educational content on startups and entrepreneurships. To learn more about us, please go to: https://www.facebook.com/mileiniu/
Views: 431 Mileiniu米雷牛
参观东南亚的物流服务霸主EasyParcel | Office Tour of Southeast Asia "Booking.com for parcel delivery" EasyParcel
 
06:36
【米雷牛 ❌ 槟城创业牛人】EasyParcel 他曾经是英国🇬🇧的太空工程师。是什么让他放弃了那份收入可观的人工作呢?✈️ 他曾经是Groupon的竞争对手也涉及媒体这块领域。 不幸得是双双都以失败收场。 但是他不让命运左右他的未来 所以不向命运妥协的他决定再一次的创立EasyParcel。 他就是Clarence Leong - Easy Parcel 的创办人。 EasyParcel是一个提供物流服务的平台。小型的商家能在这个平台上找到最适合自己的物流或快递服务。 Easy Parcel具有潜力及拥有非常大的市场尤其是在马来西亚,一个正在发展的国家。 Easy Parcel的服务也促进了本地贸易活动及推广电子贸易。 这一集他将我们介绍EasyParcel的文化及精神价值。 请记得订阅【米雷牛】一个属于90后的创业空间。 【Mileiniu feat. Penang’s Entrepreneur】EasyParcel He used to be an engineer in the UK. So what makes him give up the high-income job? He used to be Groupon’s competitor and was involved in running a media startup. Unfortunately, both of his ventures failed. But he did not succumb to failures. Despite facing multiple failures, he decided to create EasyParcel. He is Clarence Leong, founder of EasyParcel. EasyParcel is logistics startup, providing a platform for SMEs to find the best package for parcel delivery. Based in Southeast Asia’s no.1 gateway - Malaysia, EasyParcel has already made its presence in Indonesia, Thailand and Taiwan. EasyParcel’s presence has also boosted growth for more e-commerce activities in the region. In this episode, Clarence will be showcasing his company culture to us.
Views: 883 Mileiniu米雷牛
【米雷牛 feat. Penang Lang 的牛人】Exabytes 从0到过百人的团队管理心得 | Building a team from 0 to 300+ globally
 
15:43
【米雷牛 - 槟成创业牛人】从0到过百人的团队管理心得 Exabytes Exabytes是马来西亚最大的 Hosting Provider。除此之外Exabytes的业务也包含了快递,网络行销等等。以上提到的服务都是有利于想发展电子商务的米雷牛们。这也是Exabytes最终的目标 - 促进电子商务。 那你们会不会很好奇是怎么样的一个人可以成为马来最大的Hosting Provider? 他是来自槟城的 Chan Kee Siak 。他起初是为了减少家里的开销而踏上了电脑这个领域。他渐渐发现组装电脑的生意非常依赖他。换句话就是一旦他没做工,他将没收入。于是他接触了hosting这个领域。早期的他只是给别人做承包而从中抽去一些佣金。 因为好奇及喜欢学习的他开始学习自己host网站不再依赖他人。 Chan一旦发现有不足的地方,就是一个机会。就这样他的生意涉及到了市场行销及快递等。如果米雷牛们注意的话,以上所有的服务都是因为电子商务而存在也适于发展性国家。所以,Exabytes会慢慢进军发展性的国家比如:印度尼西亚和泰国。 虽然,Chan没有完成大学但这不意味着他知识浅薄。米雷牛会不会很好奇为什么那么多成功企业家都停学。首先,你们必须明白他们的原因而不是盲目的追崇。Chan人生的第一个瓶颈就是必须在学业及生意中作出个决定。学业错过了还可以重来,但是机会过了就是过了。放弃大学不代表他将停止学习。反而,他利用多余的时间去专注自己的不足及能进步的地方。 从他的创业历程,学会了组织管理(Team Management),公司文化(Culture of the Company), 沟通平台(Communication Platform)等。 在这个简短的访谈里,他讲解了一些值得新型企业去探讨及注意的地方。 - 怎样确保公司的员工都保持着同一份理念及价值观 - 怎样确保其他国家的员工能够完善沟通及相处 - 有什么能让你高效率的去领导这一个跨国企业 【Millennials feat. Penang’s Entrepreneur】Building a team from 0 to 300+ globally The Millennials interview with Chan, founder of Exabytes zeroes in on his experience of managing a regional tech company with over 300 employees.   Exabytes was only a hosting provider 16 years ago. Recently, it has diversified its services through its ventures, EasyStore (an ecommerce platform for online sellers), & EasyParcel (a comparison site for parcel delivery). The core mission of the company has always been about helping SMEs expand their business online. Chan, a self-made entrepreneur started Exabytes at the age of 19 without any external funding. His first funding was gathered from his no.1 customer who asked him to help out with choosing a hosting package. He strongly believes that trust is very important when it comes to leading a team. With trust among one another in the team, it becomes stronger and moves faster. With trust, a leader can delegate more tasks and roles to team members, thus, driving more efficiency in the company. Chan also emphasizes on empowering the team, nurturing new blood and producing successors. His advice for startups at budding stage on empowering the team is to provide more learning opportunities as usually a small team started with a bunch of young people. Young people are keen to learn. So, giving them training, or hiring experts to run workshops to help them skill up is a good way to empower them. As the company scales, it is very important to ensure that company values are shared by everyone in the team. A leader needs to be willing to invest in resources that are necessary for the employees’ execution. Trust them with action - real support.
Views: 790 Mileiniu米雷牛
如何评估你的创业点子的成功率 | How to evaluate your startup idea
 
04:04
今天的视频主要是讲关于阿里巴巴旗下的阿里云所提出的一个简单方程式,来帮助那些想搞初创的朋友评估一下到底你的创业点子的成功率有多少。 基本上,如果你可以满足到我等下会讨论的那几点,或许你的创业点子成功机率会高一点。 第一个标准就是你的点子是为了重新定义一个被广泛使用的产品吗? 重新定义跟发明有一点不一样。简单来说就是把一个大家常用的东西,用一个方式,通常是科技,来提升那个东西的价值。让那个东西更加方便使用或则更加有利与用户,改变大家对某个东西的看法。 比如说,以前的手机,只能用来打电话。但是Apple通过科技重新定义了我们使用手机的方式, 把手机变成了一个我们生活上不可无的一个必需品,从音乐到上网和玩游戏,我们都不能没有手机啊。 第二个标准就是你的点子能够有效提高某个产品现有流程中的某个环节 比如说加快信息的流通。最好的例子就是大数据还有机器学习。人类社会的进化和发展就是靠人类的想象能力,处理信息的速度和智慧。但是现今的大数据还有机器学习已经逐渐证明了他们能帮助我们更加有效的处理很多信息,做出一个更精准的选择或决定。 比如说,以前大家都必须在街上挥挥手才可以招到德士。有时候,在一条路等了半天,也不一定会有司机经过。但是现在有了像Uber和Grab的服务,当乘客下单之后,系统通过AI和数据的帮助下会派单给最近的司机来接送乘客。但是这个技术不代表叫德士的环节被取代了,而是提高了这个环节的效率 第三个标准就是你的点子是不是基于工作经验累积的?你有没有那个能力去执行它? 比如说,如果你一直以来都是在银行工作。你精通金融,但是有一天你发现一个很好的机会就是利用AI来医疗有精神病的患者。看到没有?是不是跳到有一点远? 当然跨行不代表行不通,只是你必须要有心理准备从0做起,去了解那个行业。因为面对一个你不了解的东西,真的不简单。不是每个人都是马云,可以不懂科技而去做互联网的企业。 第四个标准就是你的点子是不是一开始面向小的人群,但是很容易扩展到新的人群。 如果是,成功概率又会高些。 比如说,原本Facebook一开始只是注重在学校社群之间的社交。但是它的“天花板”基本上没有,因为每个人都需要社交。所以当它的存在在学校社群得到了欢迎,渐渐推广到了全世界,成就了它现在几亿用户的帝国。而且风险投资家非常喜欢这类型的点子,因为市场很大。 最后一个标准就是你的点子是不是基于一个新生的技术? 如果是,可能会更容易成功些。 最近,多亏比特币的疯狂涨度,区块链技术变得越来越火爆。区块链的应用也可以延伸到经济社会的各个领域,例如金融服务、文化娱乐、房地产、医疗保健、电子商务。如果你的点子是基于区块链的技术,成功机率肯定会高一点,因为未来的商机非常大。 基本上,根据阿里云,如果你的点子满足上面五个点,就是一个可行的点子,并且可能会成为巨大的帝国。当然满足其中一两点,也是个好点子。 总结一下,我都认同这几个标准的重要性,但是我觉得一个创业点子的成功率取决于一个点 那就是你的创业点子到底有没有在解决一个痛点? 我们可以来看看一些成功的初创企业的例子 面子书解决的是朋友,家人之间移动社交的痛点 阿里巴巴解决的是商家提高收入的痛点。 Grab解决的是乘客方便搭德士的痛点。 我相信基本上如果你的点子没有解决到任何一个社群的痛点,不管你的市场大不大,科技厉不厉害,你点子的成功率不会很高的。 听完之后,我希望大家可以留言分享自己的创业点子,或则也可以自己评估一下自己的创业点子,然后我们一起来讨论讨论一下! In this video, we will be talking about a recipe by Alibaba Cloud on how to evaluate if your startup idea will be successful. There will be 5 standards that you have to fulfill and if you do, your idea will be a great one and potentially turn into a kingdom.
Views: 292 Mileiniu米雷牛
如何在30秒内卖任何东西 | How to sell anything in 30 secs
 
03:54
Transcript: 大家好 我是米雷牛的闓荣。 相信大家总是有遇到一个情况就是,你遇到一个对你生意很重要的人, 但是你不够时间或则不够好的口才来说服他,让他留下来继续听你讲。是不是很pek chek? 今天的视频主要是跟大家分享一个由世界级的沟通大师Carmine Gallo所推出的招数 怎样在30秒内“卖”自己的idea,公司或产品 想学会这一招,你只需要了解这3部曲 听起来很容易哦? 来,现在我们来用一个example来做练习一下 比如说现在你是Airbnb的老板 然后今天你遇到了一个投资者 可是现场人挤人 你只有1-2分钟的时间,跟他简单介绍你自己的公司 这个时候,你就可以应用第一部 那就是用140字数以内做开头。 对,就是twitter以前的character limit。 这个开头的目的是要让他在最短的时间内了解你的公司 你可以跟他说 Airbnb是一个方便旅行者预定住宿的平台。 可能有些人会觉得,不对,Airbnb还有做很多东西, 有出租别墅啦,提供当地文化的体验啦,帮助房东提高收入。 但是你千万要记得 这一部的秘诀就是你到底最想要让跟你说话的对象了解到什么? 然后你要用最简短,直接的方式告诉他。 最重要是要他马上能明白。细节可以过后才来。 第一部做完了,你就可以进入第二部。 那就是把你所讲的开头里的内容的3个支持点讲出来 也就是把你公司产品的3大好处列出来。 根据Carmine的研究,人类的運作記憶最多只可以记3样东西,所以3个点刚刚好。 讲三个好处的时候,也是能短则短。 比如说,Airbnb的服务提供多元化的住宿选择, 让旅客享受当地文化的体验, 把预订住宿的过程简单化。 你公司的服务的优点可以有很多,但是在短时间内, 你必须要选择3个你觉得最突出的点来说,来support你的开头。 第三部就是加一些故事,数据或者是例子来更加仔细的解释那一个优点。 这个非常重要,因为它可以帮助你让你说话的对象建立emotional connection, 留下一个更加深刻的印象。 比如说,第一个点 提供多元化的选择 你可以列出来不同的选择example像别墅,民宿,房间,condo。 如果有数据的话,就可以分享你总共有多少住宿在你的平台上。 第二点,当地文化的体验 你可以分享一些当地的房东和来旅游的旅行客的故事,比如说他们的互动和交流带来的正能量。 第三点, 把预订住宿的过程简单化 你可以解释Airbnb如何利用review,rating还有filter的功能帮助租客找到更适合他们的住宿。 如果有数据的话,你也可以透露你帮助了他们省下了X%的时间在预定房间或则策划旅行。 我现在用30秒来饰演一次。我只会专注在一个支持点啊 好 开始 Airbnb是一个方便旅行者预定住宿的平台。 我们的服务提供多元化的住宿选择,比如说精品酒店,独特别墅,房间和公寓式住宅。 甚至还有特色的选择像冰屋和印第安帐篷。 到目前为止,我们已经是世界上最大的住宿平台之一,在81,000座城市中拥有450万套住宿选择任你挑。 看到没有,是不是好像很是酱? 总结来说 不管是在找工作方面,跟投资者和顾客的交谈, 这个招数可以快速简单地帮你得到你说话对象的注意力,建立好感,然后达到你要的目的。 如果你在30秒里面无法得到那个人的注意力,那你可以对你的“机会”说拜拜咯 希望这个招数会帮助大家“卖”任何东西。 谢谢大家! How to pitch anything in 30 secs by Carmine Gallo (Curated by Mileiniu)
Views: 433 Mileiniu米雷牛
[大企业VS初创企业]公司制度篇 | [Corporate Vs Startup] Bureaucracy
 
03:13
Do corporates have more bureaucracy and hierarchy than startups? Obviously right... 大公司的雇佣管理模式是不是比初创企业复杂得太多了啊?当然啦。。。 Most of the traditional and big corporations that are worth multi-million/billion dollars have thousands and thousands of employees. Quite a huge portion of them have been entitled project managers, manager this and manager that to approve and review projects to make sure that things go well in the company. These “middle-men” policy and structure created layers and layers of obstacles for employees with great ideas and proposals and by the time the proposals with thousands stacks of paperwork reach the hands of the decision-makers, it is either too late for the employees to execute them or too demotivating. However, some corporations have started changing the way it works. They try to make themselves work faster by giving more power to lower-level management to support ideas proposed by executives. 百年以来,科层制雇佣管理模式一直被各大公司奉为组织管理圣经,一张巨大的树形图,把每个部门、每个团队,甚至整个公司的实线、虚线汇报关系、管理关系等囊括其中。在这个巨大的组织结构网络中,每一个职位都有其固定的工作内容和职责范畴,无论是具备技能特长的专业工作者,还是专事人员管理和资源协调的高级经理。很多传统企业为了跟上数字时代的变革步伐,不断加大投资,打造适应数字化生存的工具和技术,却往往忽视了“员工队伍”这个关键因素。 On the other hand, startups especially early-staged startup, being lean and working in a fast-paced environment, almost everyone has a say in what the startup is working on. There is no time to waste on passing the proposal/idea around as they need to move fast to make their business work. Usually, different teams will have heads that have the power to approve projects proposed by members in the team. They even encourage the idea of “running your own experiments” without asking because they believe that everyone should be good enough to play their part in moving the startup forward. Everyone should take ownership of their role in the startup. Even when they grow bigger, they will apply the same concept to how different teams will work together. 初创企业就不一样了。不管它们团队的大小(5至150人),他们没有传统意义上的上下级关系,也没有固定的办公室,大多数远程办公;他们每2到12人不等,自由组成项目团队,但没有项目经理,在完成任务的前提下,他们自由尝试各种创新合作方式。 Credits to 华文见解要非常感谢: http://www.jiemian.com/article/1394880.html If you like what we are sharing here, please follow us on Facebook as well: 如果你喜欢我们的作品,请你加入我们面子书的粉丝页面! https://www.facebook.com/mileiniu/ Thank you! 谢谢!
Views: 1048 Mileiniu米雷牛
如何准备你的创业蓝图2 | How to prepare your Startup Blueprint 2
 
03:54
免费的样本:http://bit.ly/lean-canvas-sample-1 Download the free sample here: http://bit.ly/lean-canvas-sample-1 上一集跟大家稍微介绍了精益画布Lean Canvas的概念 今天我们就来一起解答 第一和第二个部分: 客户群体 问题 根据哈佛大学著名的教授 Clayton M. Christensen 问题的意思就是 客户需要完成的任务 所以这2个部分基本上是 离不开对方的 这两个部分也是 整个画布里最重要的元素 因为它们决定产品的方向 是整个产品诞生的主要原因 比如说 你现在要开始一个公司叫Airbnb 你公司的产品就是 一个让旅行者上网预定住宿的平台 第一个要回答的部分就是 客户群体 在这里要记住 千万不要把你平台 所有的用户都当作是客户 就是讲 客户的意思就是给你钱的人 没有给你钱的人 不是你的客户 什么人会想用Airbnb的平台叻? 基本上有2种咯 那些想去旅行 又想找便宜住宿的人 还有那些 出租自己多余空间的房东 他们都是在 使用Airbnb的平台的时候 需要给你commission 但是要记得 当你在定义你的客户群体的时候 最好是越仔细越好 选出最需要你的产品的客户 怎样的仔细法叻? 可能是那些 喜欢背包旅行的旅行者 非常需要你的平台 来找更加价廉的住宿 可能是那些 住宿在城市里的当地人 非常需要你的平台来 出租多余房间减轻负担 当你能够精准分析客户群体 你就可以更容易找到 马上会用你的产品的客户 那些人就是你早期的接纳者 定义好你的客户群体后 你就可以解答“问题‘的部分 你的产品到底在解决什么问题? Ash Maurya推出的建议 就是列出1 - 3个最主要的问题 因为你的公司产品可能 可以一起解决 不同客户群体的问题 如果想不到3个问题的话,你可以从一个开始下手 比如说 你发现到 很多朋友想要去外国旅行 但是没有一个可靠的方式 去找便宜的住宿 这个时候你可以用应用 5 Why分析法 就是对一个问题点 连续问5个为什么 追究其根本原因 在这边,你可以参考一下我的例子 为什么这是一个问题? 没有一个方便和可靠的管道去找便宜住宿 为什么这是一个问题? 市场上只有travel agency提供外国住宿的信息 为什么这是一个问题? Travel agency提供的package非常有限 为什么这是一个问题? 跟travel agency合作的hotel缺乏个性化服务 为什么这是一个问题? 旅行者无法享受当地文化和体验 纳,你看 一个很简单的练习 就可以带出来更多不同的问题 所以现在你可以 根据这些问题的严重性 或者是重要性 选择3个出来 旅行者很难找到便宜住宿 没有一个方便和可靠的管道去订购实惠住宿 酒店没有提供个性化的当地文化和体验 找到了3个主要的问题过后 你就要列出来 现在的旅行者 如何解决他们的痛点的方式 比如说 他们还是在用旅行社来寻找住宿 他们通过一些旅游的论坛 来询问住宿资料 这些讯息非常重要 因为它可以让你了解 怎样去定位你的价格 跟其他的公司竞争 所以总结来讲 精益画布Lean Canvas里的 客户群体和问题非常重要 因为这些部分 是帮助你了解到底你的产品 是在帮助谁? 还有你做这个产品 的原因 下一集 我会跟大家解释怎样解答下3个部分 那就是 3. 解决方案 4. 独特卖点 5. 收入分析 喜欢我们的内容的话,记得订阅和点赞我们:http://facebook.com/mileiniu
Views: 244 Mileiniu米雷牛
Disrupting the Legal Industry in Malaysia - Jo Fan Pang, Ambassador of Buzz at CanLaw [N&C EPISODE1]
 
15:47
This episode of Nextflix & Chill with Millennials Hustlers features Jo Fan Pang from CanLaw. In this video, you will learn about how CanLaw is planning to leverage on technology and innovation to improve the legal industry. Jo Fan will share his journey as one of the founding team members running a startup that is trying to change the most boring and traditional industry in the world. And of course, since this is a talk show about millennials hustlers like Jo Fan, he will touch on his personal experience running a startup as a 23 years old. Even better he is going to offer millennials who would like to start a business his advice on starting up. You can find all the extra information below if you want to understand more about CanLaw and Jo Fan. What is CanLaw?: CanLaw is one of Malaysia's first legal tech startup seeking to make law simpler and more accesible to everybody. At the moment, they are developing the fastest growing lawyer-discovery platform in Malaysia. Link to the startup: https://canlaw.asia/ What is Jo Fan's role?: He is the Ambassador of Buzz i.e. Head of Marketing & Communication Strategies. He is spearheading multiple communication strategies, growth-hacking initiatives and marketing campaigns of this up and coming legal tech startup, as they continue to grow and mature as a company. His Linkedin profile: https://www.linkedin.com/in/jofanpang/ If you like what we are doing here, please follow us on Facebook as well: https://www.facebook.com/mileiniu/ Thank you!
Views: 1401 Mileiniu米雷牛
[大企业VS初创企业]找工篇 | [Corporate Vs Startup] Job Searching
 
02:47
哇,原来在startup找工是跟corporate不一样的。衣着要怎样穿、在什么场合、靠”纸“还是靠能力? OMG, looking for a job in a corporate is so different from a startup because... Typical and traditional big corporations put more emphasis on educational qualifications even before they consider giving the candidates interviews. Note: This is slowly changing as more and more corporations start appreciating the importance of the employee's experience and personality. Usually, most of the startups hire employees based on their aspirations, goals and experience because they can't afford to pay high salaries before they raise funding or go big. Most of the graduates from ivy leagues typically opt to work in big investment banks and consulting firms. Note: This is also slowly changing as more and more graduates from ivy leagues choose to work in a startup environment as it allows them to have more flexibility and freedom to make business decisions. Subscribe订阅我们的频道(米雷牛 Millennials) https://goo.gl/8pojsp
Views: 400 Mileiniu米雷牛
EasyParcel 创业失败不是失败 | Failing a startup is not a failure feat. EasyParcel's Clarence Leong
 
19:13
For English, please go down further............ 【米雷牛 x 槟成创业牛人】EasyParcel创始人- Clarence Leong 曾经被高薪聘请的他, 为了创业这条路吃了不少苦头。 单凭这点我们就非常佩服他的坚持及毅力。 最新一期的米雷牛x槟城牛人, Clarence将为我们带来的是 - 如何让我们面对挫折? 面对挫折不是逃避而是面对。 怎样在危急时刻做决定? - 在危机的时候做决定时, 什么因素应该先被考量? - 他是自己一个人度过难关?还是与他的团队? 如果是团队的话,我们称作为团"对"。 - 有木有很好奇当时Clarence是怎样向他的团"对"交代? 那不能错过这一期的米雷牛x槟城牛人 Clarence 凭着异人的坚持让他走出两次失败的阴影。 EasyParcel是他所成立的第3个startup。 EasyParcel是一个物流平台, 专为中小型企业服务的物流平台。 EasyParcel能让米雷牛们比较价格等服务。 在Clarence的领导下, 已经成功的打入东南亚市场 不再是一个属于马来西亚的公司。 Clarence 将为米雷牛带来最新一期的访谈 “失败并不可怕,可怕的是心死” 【Mileiniu feat. Penang’s Entrepreneur 】EasyParcel’s founder- Clarence Leong Being an ex-engineer in the UK, He came back to Malaysia to chase his dreams Starting up technology companies in areas which are strangers to him In this episode, Clarence will share with us: How do we with deal with failures How to move fast, fail fast, and learn fast How he retained the same team after changing 3 business models EasyParcel is his 3rd startup. EasyParcel is an online comparison platform for parcel delivery, providing services to SMEs or even individual ecommerce sellers. It allows users to compare different service providers for logistics and parcel delivery a.k.a the Southeast Asia’s Booking.com for parcel delivery. Under Clarence’s leadership, EasyParcel has established presence in several countries in Southeast Asia.
Views: 1030 Mileiniu米雷牛
如何准备你的创业蓝图4 | How to prepare your Startup Blueprint 4
 
03:42
大家好 我是米雷牛的闿荣 在第二集通过精益画布 我们找到了Airbnb的客户还有他们面临的问题 然后上一集通过精益画布里的 3. 解决方案 4. 独特卖点 5. 收入分析 我们找到了MVP 一个最简单又可以赚取收入的“产品” 去解决他们的问题 有了特定客户目标 有了产品 今天我们就一起来解答 渠道 意思就是 你要怎样找到客户? 今天会跟大家稍微介绍2种渠道 第一个叫做外联式渠道 第二个叫做内联式渠道 想简单了解它们的区别,我给大家一个简单的例子 比如说有2个男生要追求一个热爱大自然的女生 男生A每天就是发短信告诉自己有多么适合那个女生,自己有多牛逼 男生B放心思去了解大自然之类的活动,然后想办法约那个女生一起去讨论或进行那些大自然的活动 你觉得最后那个女生比较可能会选择哪一个男生? 男生A就会是外联式渠道 从营销专家的角度来讲,就是使用推播式營銷 运用比较主动的手法 用推销的方式找到客户 通常都是一些比较传统类型的方式 用Airbnb的例子来讲 比如说 你可以在电视,电台,报纸打广告,推广Airbnb所提供的服务 你可以请人每天打电话给人,向他们推广Airbnb所提供的服务 你可以做一些活动的赞助商,向那些出席活动的人推广Airbnb所提供的服务 男生B就是内联式渠道 从营销专家的角度来讲,就是使用集客营销 就是注重带给潜在客户的价值,和建立信任 达到一个 “让人自己送上门来“的效果 这个会是现在比较多新型企业所使用的方式 比如说 如果你是经营Airbnb 你可以准备有趣,或有知识性的旅行和住宿内容 然后把这些内容散播在 自己的自媒体像Facebook,Instagram,Twitter,WeChat 让那些平台上的潜在客户可以从你分享的内容知道你的服务 或者你可以搞好你的网站的SEO 在这里简单跟大家说一下 就是把你的网站给搞好 让用户容易Google找到你 比如说 当用户想要找实惠住宿时 他们可能会用Google 找像”travel accommodation“或者”cheap accommodation“之类的用词 那如果你的网站可以在search results的第一页出现 就代表你让客户找到你的机会非常大 我知道这个会比较复杂一点 想深入学习这一块请PM我们 Another scene: 啊,就这样example吗? 如果想要获取更多的example关于这2个不同的渠道 请PM我们拿免费的list 总结来讲 渠道非常重要 而且是你开始准备创业的第一天 你就必须准备了 要不然啊,产品做好了 谁知道你哦? 谁知道你的存在哦? 谁来跟你买哦? 下一集 我会跟大家一起探讨下一个部分 那就是 关键指标 如果你觉得我们的内容有帮助到你 请分享出去给你的朋友 如果你想跟我们交流 了解更多创业的知识 请like我们的Facebook page 和订阅我们的YouTube channel 再稍微推荐我们自己以下: 我们是米雷牛(mileiniu)。我们的使命就是想要通过有趣,新鲜的创业创新内容,打造一个创业家的天地! 想了解更多关于我们的资料,请到: https://www.facebook.com/mileiniu/ We are Millennials. Our mission is to create a community of entrepreneurs through producing engaging, entertaining and educational content on startups and entrepreneurships. To learn more about us, please go to: https://www.facebook.com/mileiniu/
Views: 190 Mileiniu米雷牛
大马硬体新创的未来格局 | The Future of Hardware Startups in Malaysia
 
17:31
这一集我们米雷牛邀请了马来西亚最大的网上硬体卖场Cytron Technologies的联合创始人,还有马来西亚的小型变形金刚Rero的创造者,陈永东来跟我们分享他对大马硬体初创的趋势好的看法。 基本上,这个视频将会分成几个部分: 1. Cytron和Rero的使命,如何帮助年轻人验证自己对工程系的了解和热诚 2. 马来西亚的工业机械化和自动化的趋势 3. 机器人到底会不会取代人类?什么领域最危险?! 4. 工业4.0 VS 产品4.0 5. 马来西亚硬体初创的趋势 6. 硬体初创应有的一个心态 拭目以待吧!准备脑袋爆炸! 喜欢我们米雷牛的内容,就不要忘了追踪我们! In this episode, we have invited the founder of Cytron Technologies (Malaysia's largest online marketplace for hardwares) and the creator of Rero (Malaysia's version of Transformer), Tan Eng Tong to have a chat about the future of hardware startup scene in Malaysia. Basically, the video will be divided into these few sections: 1. Cytron's and Rero's Mission, how they plan to bring robotics to the masses 2. The state of Malaysia's automation and robotics in manufacturing industry 3. Will robots replace humans? which industry is at stake? 4. Industry 4.0 VS Product 4.0 5. The future of hardware startup scene in Malaysia 6. The mindset for a hardware startup founder Be ready to get mind blown. If you love what Millennials shares, what are you waiting for? Subscribe to us now!
Views: 635 Mileiniu米雷牛
Disruption #1 Finance - Living in a cashless society | 一个没现金的世界会是怎样的呢?
 
01:37
Is cash going to be relevant in the future? Will banks even exist in the future? With the rise of digital payment service like Alipay & Paypal, banks/major corporations in finance industry are facing threats of being complacent as these Fintech provide a faster way to transfer money and make payment in a faster and cheaper way. Even though banks have developed their own mobile apps to counter the damage they have suffered, these "digital banks" will remain consumer's favourite as they are all optimized for smartphone use. Most of them are made convenient for consumers who're already spending most of their time and attention on their platforms such as social media (Tenpay with Wechat) and e-commerce (Alipay with Alibaba). If you like what we are sharing here, please follow us on Facebook as well: https://www.facebook.com/mileiniu/
Views: 296 Mileiniu米雷牛
【米雷牛之与创业牛人对话•槟城篇】第一集 上篇 Exabytes | 【M.C.E • Penang Chapter】Episode 1 Part 1 Exabytes
 
08:43
👇🏻👇🏻👇🏻For English, please scroll down for more 👇🏻👇🏻👇🏻 【米雷牛之与创业牛人对话 - 槟城篇】第一集 上篇 你们知不知道全马来西亚最大的Hosting Provider是那一个公司? 那就是在槟城诞生的Exabytes。 除了提供一个价廉物美的配套让你的生意有自己的website,Exabytes旗下还有网络营销公司EasyStore和物流公司EasyParcel, 提供一条龙式的服务,帮助你扩展你的网络生意。 这次,我们特地从KL跑到了槟城,有幸能让Exabytes的创始人Chan Kee Siak让我们参观他19岁开始一手打造的公司,了解Exabytes的公司运作和公司文化。 Ps: 在视频的结尾,我们会有一些彩蛋,让你了解Exabytes公司环境的背后故事。 ☆ 想要学习更多有关创业知识的朋友,subscribe我们的YouTube Channel:http://bit.ly/mileiniu-YT ENGLISH VERSION 【Millennials Conversation with Entrepreneurs - Penang Chapter】Episode 1 Part 1 Do you guys know the largest hosting provider in Malaysia? That’s Penang born Exabytes! Not only that it provides an affordable package for you to own a website for your business, Exabytes works as a one-stop platform to help you expand your online business with the help of its other ventures, EasyStore (an ecommerce startup) and EasyParcel (Online Booking Platform for Parcel Delivery). This January, we drove all the way to Penang from KL to visit Exabytes. Exabytes founder, Chan Kee Siak, who founded this company at the age of 19, gave us a tour of his company, allowing us to have a glimpse of how the company operates and its company culture. Ps: At the end of the video, we will have some bonus scenes where there are some interesting stories behind Exabytes office. ☆ If you’re looking for more startup sharing, subscribe to our YouTube Channel:http://bit.ly/mileiniu-YT
Views: 549 Mileiniu米雷牛
Facebook让你偷窥对手? | Facebook lets you spy on your competitors?
 
06:29
大家好 我是米雷牛的闿荣 今天就想做一个小小的提醒 Facebook做了一个非常慷慨的举动 非常慷慨 你可以看到每一个page在打什么广告 那些active的ads 他们在Facebook,Messenger, Instagram打的广告 通通可以看到 那看到了有什么用处 就有2个很重要的东西 第一就是 你可以知道 你的竞争对手在打什么广告 你的同行在打什么广告 他们的广告是怎样设计的 他们写什么标题 写什么题目,字幕 来吸引人家 他们的广告照片怎样设计的 因为你不止看到他们的广告罢了 你可以看到那个 广告的点赞,评论和分享 这些资料你都可以看到 这些你都可以“参考” 第二 可能很多人不知道的就是 你不止看到他们的广告是怎样做 他们怎样去吸引顾客 用什么营销策略 你可以知道你对手的 下一步计划是什么 或者是 他们的行业到底在发生什么事情 什么是最火的 什么是顾客最想要的 这些你都可以一一知道 不要等了 我现在讲到你心很痒了 我们就来做示范 好不好 好不好?! OK啊 现在我示范给你们看 我怎样“监视”他们 DEMO的对象: - Twenty3 - Fave - 米雷牛Millennials 既然Facebook给你这些好处啊 你不用白不用 但是当你在“监视”人家的同时 你要记得人家也在“监视”你 所以这一点 你要注意哦 所以我已经示范给你们看了 希望你们可以从我“监视”别人page的方式 “监视”公司的方式 可以学到一点东西 所以你想要了解更多这种方面的技巧 或者你觉得这个会帮助到你在创业的旅程上 请你点赞,分享还有订阅我们 OK 谢谢 再稍微推荐我们自己以下: 我们是米雷牛(mileiniu)。我们的使命就是想要通过有趣,新鲜的创业创新内容,打造一个创业家的天地! 想了解更多关于我们的资料,请到: https://www.facebook.com/mileiniu/ We are Millennials. Our mission is to create a community of entrepreneurs through producing engaging, entertaining and educational content on startups and entrepreneurships. To learn more about us, please go to: https://www.facebook.com/mileiniu/
Views: 162 Mileiniu米雷牛
如何准备你的创业蓝图3 | How to prepare your Startup Blueprint 3
 
04:57
大家好 我是米雷牛(mileiniu)的闿荣 上一集跟大家解释了 精益画布(Lean Canvas)里的前2个部分 客户群体 (Customer Segments) 问题 (Problem) 听了搞不懂的朋友 请记得这个是有连贯性的系列 请到帖子里的链接点击观看之前的视频 今天我将跟大家一起解读精益画布(Lean Canvas)里的 另外三个主要元素 3. 解决方案 4. 独特卖点 5. 收入分析 问得很好 这3个部分合在一起就是最简可行产品 英文叫做Minimum Viable Product 简称MVP 是不是听不懂? 呵呵 简单来讲 Minimum Viable Product (MVP)就是一个用非常简单的方式 打造出一个产品 而那个产品可以帮客户解决他们的问题 同时又可以为你带来收入 所以记得啊 回答了这3个部分 你就可以轻轻松松开始打造你的Minimum Viable Product (MVP) 现在我们开始解读解决方案(Solution)这个元素 这时你必须要问你自己这一个问题 你的产品到底带给客户什么价值? 价值的意思就是客户得到什么好处 Ash Maurya的建议 还是要列出 3个主要的解决方案 最好是每一个方案 就代表一个产品的功能 来解决那个问题 所以以Airbnb来讲 它的产品就是它的平台 它可以有以下的这些功能 一个搜索功能 方便旅行者找到某个地区附近的便宜住宿 解决他们找到便宜住宿的困难 还有一个review功能 建立整个群体,旅行者和房东之间的信任 让旅行者去了解某个房东的住宿的体验 你的平台也可让当地的租户 提供当地文化的旅游体验 让旅游者可以享受道地的文化 甚者探索hidden gems 看到没有 解答了解决方案(Soution)这个部分 你就找到了你的产品的主要功能 下一个部分我们来解答独特卖点(unique value proposition) 填写这个部分的时候 你要问你自己 你要怎样得到客户的注意力? 在准备一条金句来带出你的独特卖点(unique value proposition)的时候 你至少要有以下其中一个元素 那就是 客户最终想要的结果 一个特定的时间点让他们可以见到效果 一个化解客户心中抗拒的要点 在这里,我会用Airbnb的例子 让你在15分钟内找到你喜欢的实惠住宿, 要不然给discount 看到没有,在这个例子里 找到喜欢的实惠住宿就是客户想要的结果 15分钟内就代表了时间点 如果达不到,就给discount就是一个 给客户信心的方式 有了这些独特卖点(unique value proposition) 你就可以利用这些卖点有效率地传达信息给潜在客户 让他们可以马上被你的产品的好处吸引 OK好 现在我们一起来看看下一个部分 收入分析 (revenue streams) 这时你要问你自己 你的产品到底收多少钱? 你可能会觉得很奇怪 为什么价钱会跟Minimum Viable Product (MVP)有关联? 大家请记住 价钱永远会是你的产品的一部分 比如说 你面前会有2个书包 一个5块钱 一个150块钱 那2个书包外表看起来没有什么分别 但是单单一个价格就可以 让你去设想这个产品的quality 价格会让顾客做出选择 还可以定义你的顾客群 在这个定价书包的例子里 你就可以知道 那个每次会选择买150块书包的顾客是 跟买5块钱的不一样的 定价的时候 要记得2个重点 价格不是根据产品价值或者成本来定的 定价时要参考市场上其他选择的价钱 因为顾客是那个还钱的人 所以他们永远会拿你的产品跟其他的人比较 在这里 Airbnb因为是属于一个平台类型(marketplace)的生意模式(business model) 所以主要的收入是来自 每一个transaction的佣金 就是当客户成功订购一个房东的住宿 Airbnb可以从那个一交易抽多少percent的commission 在这里稍微提醒一下 如果想要获取sample关于我们填写精益画布(Lean Canvas)的这 3个部分 请PM我们拿免费的sample哦 总结来讲 这3个元素非常重要 它们会形成你的(Minimum Viable Product) MVP 让你清楚知道怎样在创业的时候 以最短的时间 打造一个简单的解决方案 然后赚钱 而不是自己想,自己爽 10年了过后,才推出产品来卖 下一集 我们会一起探讨下一个元素 那就是渠道(channels) 如果你觉得我们的内容有帮助到你 请分享出去给你的朋友 如果你想跟我们交流 了解更多创业的知识 请like我们的Facebook page 和订阅我们的YouTube channel 再稍微推荐我们自己以下: 我们是米雷牛(mileiniu)。我们的使命就是想要通过有趣,新鲜的创业创新内容,打造一个创业家的天地! 想了解更多关于我们的资料,请到: https://www.facebook.com/mileiniu/ We are Millennials. Our mission is to create a community of entrepreneurs through producing engaging, entertaining and educational content on startups and entrepreneurships. To learn more about us, please go to: https://www.facebook.com/mileiniu/
Views: 222 Mileiniu米雷牛
[EPISODE 3] TOP 5 WAYS TO VALIDATE YOUR STARTUP IDEAS
 
06:33
***More detailed explanation can be found here: You think you have the greatest business idea in the world? BUT... How sure are you that others will love it too? So, how do you validate your startup/business ideas? In this episode, we will introduce you to TOP 5 methods to validate your startup ideas. 1. Online Survey Through online survey tools like Google Form and Type Form, you can gather feedbacks from people about a certain problem/issue/gap in an industry to confirm your thoughts that there is a business opportunity there. These online surveys tools are powerful as it also give you a breakdown/statistics of the feedbacks gained. 2.Landing Page To put it in simple term, landing page is the first page of your website where your potential customers may visit. Usually, you will put info such as benefits and value propositions of your products. Treat it as a page for your short and sweet sales pitch. However, your final goal is not to persuade them to buy your products straight away (if that happens, that'll be cool). Usually, your goal is to get their contact information so that you can then slowly nurture them through emails or other targeted ads to convert them into your sales. 3. Online Communities Lots of brands succeed because of communities i.e. a group of fanatics who support their brands crazily. Nowadays, you can find a lot of communities on different social platforms ranging from Facebook, Reddit to local forums in your areas. People there are usually more friendly and helpful in terms of giving ideas/opinions/criticisms to what you share. Fret not, just share your idea or your opinion about a certain problem there and there will definitely be people there responding to you (if you ask nicely). Their support might indicate that your startup idea is workable (which is a great form of idea validation) plus, they don't know you, so they won't be nice. 4. Crowdfunding Crowdfunding is a huge thing for people with product ideas especially physical products. It basically allows you to raise fundings from public to fund your expenses to massively produce your products. If your idea/product gets funded there, it shows that people love your idea/product. In my opinion, this is the most effective way to validate your product idea but also requires significant amount of effort compared to other methods. 5. Family & Friends Needless to say, when you have a business idea, the first ones you talk to excitedly about it will be your family and friends. Most of the time, they might not be honest with you cause they don't wanna hurt your feelings. However, they are the perfect guinea pigs for your ideas/products and if you manage to impress them, they will no doubt become your sales ambassador. Hope you find these methods to validate your business idea helpful. If you like what we are sharing here, please follow us on FB as well: https://www.facebook.com/mileiniu/ (5大方法教你如何验证你的创业想法) 你真的有一个你非常喜欢的创业电子? 但。。。 你怎样确定很多人都会喜欢你的点子呢? 在这一集,我们会介绍你5大不同的方法去验证你的创业想法. 也要感谢让我们以它们为例子 Credits to these amazing examples we have used: Kickstarter Indiegogo Omaze Google Facebook LinkedIn Cognito Forms Typeform SurveyMonkey Weebly WordPress Wix Quora Reddit JBTALKS CARI Internet 佳礼网 (不要告我们哦 Pls don't sue us)😗
Views: 676 Mileiniu米雷牛
[第二集] 如何分辨你的STARTUP类型
 
31:07
要创业,真的是有太多不同的方法了。就让我们给你一个可以简单归类你STARTUP的方法,让你可以清楚知道你创业的方向感!有了方向感,才不会容易倒哦。科科。 There are so many different ways to start up. In this episode, we are going to 'lecture' you on 2 main categories of startups that have their differences and similarities. Trust us, understanding this will give you a better sense of direction to sustain your startup ;)
Views: 361 Mileiniu米雷牛
读书的时候就是创业最好的时机 | Best Timing for Startup = Student Entrepreneurship
 
04:49
【创业小百科】读书的时候就是创业最好的时机 大家好,我是米雷牛的闓荣。 以前在求学的时候,我总是觉得如果我要成功创业之前,我就一定要读好书,然后工作拿经验。 就连我在大学的时候,几次的小小尝试,还是过不了自己的那一关。害怕自己经验不足。害怕自己失败? 难道在读书的时候创业是一个不理智的举动? 今天我做这个视频,就是要让大家了解为什么在读书的时候创业是最好的时机。 我会跟大家分析一下在读书的时候创业会有什么好处。 第一,就是时间 在我跟一个马来西亚自创的时尚品牌公司97bros的创始人, Wen Kaii访谈的时候,我就问他到底在读书的时候创业有什么优势? 他跟我讲那就是时间很多,很好安排。 因为基本上,你下几个月的时间表还有假期都已经可以知道了的吗。 在读书的朋友,我想你自己也知道你的空闲时间有几多。 如果你真的很想把你的创业点子给搞起来,就少去喝奶茶,看电影,打游戏,滑手机,利用空闲时间去打造你的初创企业。 很多人会跟你讲,先吸取工作经验,才来创造你喜爱的东西。我的回应很简单。等你有房贷,车贷,卡债,还有家庭的时候,你还会有更多的时间吗? 第二,就是你的学校的资源。 通常想到要创业的时候,在读书的朋友一定会想 哎哟,我都不是很懂这个市场叻,我不懂这个技能。要怎样去开始叻? 这个时候你可以运用学校的资源啊。 什么资源叻? 1. 就是你的老师或则教授。 他们学问比你多,又有工作经验。不问白不问。如果你的创业的idea是关于某个市场,那些资深的老师就是你最好的consultant。免费给你问问题叻。 2. 有些大学已经开始非常踊跃推动学生创业精神。 比如说,sunway university也开始有了一个帮助学生开始创业的项目 - Sunway ilab,提供学生有经验的导师和顾问,资金,还有工作空间。 几乎每个大学像UM, UPM, UKM, Taylors,INTI,Monash都有自己学生组织的学生创业团体。 他们都会举办一些活动像startup weekend,让你有机会去找兴趣相同的人一起尝试把你的一个点子变成真的生意。 第三,你会有更多“贵人”相助。 提供物流服务的初创企业Runningman.my的创始人,Andrew曾经分享当他在TARC创业的时候, 虽然有很多做商家都觉得他们年轻人是拿爸爸妈妈的钱来玩,但是也有很多商家看到他们的努力和坚持,给了他们很多机会和帮助。 为什么他们会愿意帮你呢? 因为你的努力和坚持可以让很多更有经验的企业家看到了以前的自己,所以他们更想拉你一把。 只要你敢敢把你创业上的问题跟他们分享,向他们求师,他们是非常乐意给你意见,做你的导师,甚至还可能投资你呢。 第四,通常你的市场和商机都很大 你们想想,现在全世界消费最多的是什么年龄阶层的人? 就是介于16-23岁的学生啊 他们都非常“热爱”消费。现在有哪一个迅速成长的公司不是在赚这些人的钱或者因为这些人赚钱? Facebook,Snapchat, Amazon,淘宝 这些人都是跟你年龄非常靠近的,所以你对他们的了解也可以帮助你在创业的时候更容易找到市场。 你身边的朋友都可以成为你的顾客,帮你试试产品。 如果他们喜欢的话,你更容易把产品推给更多其他的同学。 不只这样,缺乏员工的问题就不再是个问题了。 在学校或大学里面,有这么多不同科系的人才,年轻人都非常喜欢尝试或者吸取经验。 你可以比较容易找一些跟你志向相似的同学,扩大你的团队。 而且,可能都不用给很多薪水哦。 第五,比较容易得到曝光率 虽然外国年轻人创业,自从Facebook的创始人开始,就好像不是一件很新鲜的事情, 但相比来讲,现在亚洲年轻人(比如说25岁一下的)没有靠爸爸妈妈的”拨款“的,白手起家的,真的还是一个少见的事情。 所以,只要你坚持把你的初创企业给打理好,会有很多媒体自己来找你帮你做免费宣传的,因为年轻人白手创业的故事是百听不厌的。 有了免费的宣传,就会有更多人知道你的品牌,那你也可以省下很多广告费了。 Ending 好啦,说到这里。我希望在看这个视频,正在求学的朋友,如果你现在有一个你非常想尝试你的点子就别在等了,在这个时候创业,以上提到的好处都在等着你,就差你的行动。 然后,我在这边也要清楚说明我不是在呼吁你们退学来创业。 你也必须要了解的就是,退学不是一个让你创业成功的方法。 很多有名的创业家像Mark Zuckerberg 还有Bill Gates,是在他们看到自己的公司有起色,自己必须全职才可以让公司做更大,才决定退学的。
Views: 186 Mileiniu米雷牛
FMCG新创还有得玩吗?| Does startup have a chance in $14billion FMCG industry?, Edwin Wang - Signature Market
 
18:54
This show "Mingle-Wingle with Startup Pro" is brought to you by Millennials. Brief intro of Edwin Wang: He's a second time startup founder. He has experience in ecommerce for more than 20 years. In his first startup, everyday.com.my, he scaled the company to an annual revenue of RM50 million per year. It was 150 people company before it was acquired by Living Social, Groupon’s rival in the US. His second startup is Signature Market, a direct to consumer brand for organic and health products. Content: Edwin feels that consumers lack options in the market when it comes to healthy products, those products that do not contain preservatives or chemicals in it. Last time, consumers were not really health conscious but the awareness level has increased because of more exposure to the truth behind food on social medias. Consumers are now more aware of the health benefits behind products like Milo by Nestle. They know that it's not healthy but what options do they have in the market now? What the consumers want now and what they wanted previously are different. They're choosing real food, real products with substance in it instead of products like orange juice with very few real oranges. And this is something FMCG giants like Nestle cannot do to satisfy the customers. These giants are losing market share to emerging brands. These emerging brands started off as very homemade makers in local bazaars with really personalised products like homemade cookies and slowly they're adopting the direct to consumer model to run their business. The direct to consumer model allows customers to understand the customers' needs because the interaction with them is closer. So this allows them to make use of customers' feedbacks to adapt and change faster. Hence, more innovation happens. For example, for a direct to consumer brand like Signature Market, it only takes 3-6 weeks to launch a new product. The method is very startup and lean. Within a few months, they can test whether the product is a best seller. But for the traditional FMCG giants, they had to make sure that their new products are placed in all distribution channels and engage a lot of marketing campaigns just to launch 1 new product. Every single product is a business model for them. There are metrics that we look at here. The first one is how long it takes for the customers to buy us impulsely for the first time. The second one is the return customers. How many buy you for the first time, they like it and come back and buy again? This is how you create a sustainable business. The biggest challenge of using direct to consumer model is the lack of history for reference in the industry. In the US, there are some successful examples but only a few. In Malaysia, we only have a few big players like Thrive Market, Nature Box. So we have to rely a lot on ourselves to keep experimenting. For me, I believe we are creating a lot of values for the industry. The way I see the future growth for us is 2 portions. One is that we will keep experimenting until we find our best product. Once this is proven, then we will put it on a rack but the way we do it will be different from the traditional giants' way. Our data allows us to know which area loves our products most and that will be how we choose to allocate our products to. My advice for newbies who want to start their own direct to consumer brand in the FMCG market is to make sure you have a good story and believe in the products. If you're genuine, you will be able to convince customers to believe in your brand. We are passionate about getting more people to start their own brands in the FMCG industry because it's booming. We have helped other brands by sharing our stats with them to help them find their best products. We also help other sellers to market their brands as not many people are experienced in marketing and packaging. We would love to see more brands in this industry because our mission is to provide better choices for consumers. If it's only a few of us doing this, it will be very challenging for us to reach there. 再稍微推荐我们自己以下: 我们是米雷牛(mileiniu)。我们的使命就是想要通过有趣,新鲜的创业创新内容,打造一个创业家的天地! 想了解更多关于我们的资料,请到: https://www.facebook.com/mileiniu/ We are Millennials. Our mission is to create a community of entrepreneurs through producing engaging, entertaining and educational content on startups and entrepreneurships. To learn more about us, please go to: https://www.facebook.com/mileiniu/
Views: 646 Mileiniu米雷牛
5分钟教你怎样让公司减低开销 Learn How to Minimize Your Start-up Costs in 5 minutes
 
05:10
(For English, please scroll down for more) 米雷牛之创业知识库 - 5分钟教你怎样让公司减少开销 想创业/正在创业的朋友,除了要知道怎样让公司赚钱以外,也要懂得怎样“省”! 上一集视频关于如何让公司提高收入: http://bit.ly/startup-revenue-model - 米雷牛之小篇介绍 - 这集里所提到的共用工作空間: @CAT The Co. Common Ground Worq Pendulum Space 免费的软件帮助你搞定公司的团队运作和管理等等: http://bit.ly/free-startup-tools 世界级的网络任务对接平台: Fiver Freelancer.com 免费聘请INTERN的平台: Startup Jobs: http://bit.ly/startupjobasia 免费学习和追踪网络创业红人和营销达人: Gary Vaynerchuk Neil Patel Tom Bilyeu Tim Ferriss 网上免费学习创业课程: Stanford Graduate School of Business: http://bit.ly/stanford-business YCombinator: http://bit.ly/startup-school-yc 想要学习更多有关创业知识的朋友,subscribe我们的YouTube Channel:http://bit.ly/mileiniu-YT ENGLISH VERSION Millennials Startup Sharing - Learn How to Minimize Your Start-up Costs in 5 minutes For our startup buddies, making money for your startup is important, so is minimizing the cost and saving money! In last episode, we talked about how to generate revenue for your startup: http://bit.ly/startup-revenue-model - Millennials Intro - All the co-working spaces mentioned in this episode: @CAT The Co. Common Ground Worq Pendulum Space Free/Cheap softwares to help you handle operations, finance and teamwork etc: http://bit.ly/free-startup-tools Top Online Freelance Service Marketplaces: Fiver Freelancer.com A free platform for you to hire interns: Startup Jobs: http://bit.ly/startupjobasia Learn with these entrepreneurs and marketing experts online: Gary Vaynerchuk Neil Patel Tom Bilyeu Tim Ferriss Learn entrepreneurship online for free: Stanford Graduate School of Business: http://bit.ly/stanford-business YCombinator: http://bit.ly/startup-school-yc If you’re looking for more startup sharing, subscribe to our YouTube Channel:http://bit.ly/mileiniu-YT
Views: 324 Mileiniu米雷牛
This young couple wants to change Malaysian's eating habit - JOBBIE
 
24:30
From giving up a degree cert to starting up a business others have no confidence in at the age of 18 and 21, this couple decided to dedicate their life to creating Malaysia’s #1 brand - JOBBIE What is JOBBIE? JOBBIE is more than just a peanut butter jam brand, but a combination of tears, sweats and most importantly, love between JOseph + DeBBIE. 15% Promo code for their lovey-dovey peanut butter jam: MILEINIU15 Link to purchase: http://bit.ly/jobbie-peanut-butter
Views: 483 Mileiniu米雷牛
参观大马外卖新创的“巢穴” | A visit to Malaysia's food delivery startup - DeliverEat
 
06:04
米雷牛好! 我是闿荣 想到送餐服务的时候 你们会想到什么公司?? 现在你们就会想到说有UberEat 还有Food Panda 但是你们有没有想过 这些公司都是外来的 我们马来西亚也有自己本生的 网络送餐服务 那就是在槟城诞生的DeliverEat 它在短短的时间里面 已经从槟城进军到KL 所以我本身很好奇 这间公司是怎样在短短的时间内 进军不同的市场 跟这么多外来的公司去竞争 那我们有幸去到DeliverEat的总公司 了解它公司是怎么操作 走!我们去看 大家好 我现在已经到DeliverEat在Penang的HQ 现在我们去悄悄他们的公司是怎样的 走 哈咯! 你好 我是Joey 我是闿荣 你可不可以带我去参观一下DeliverEat的公司 看一下让我们了解一下你们公司的文化 可以 这是我们的Business Development Team 所以,好像有新的菜单和餐馆进来的时候 都是会交给他们去setup那个website 然后或者是那些graphic和design 全部都是交给Business Development Team去handle的 诶 你直接跳掉你的老板的位置? 这里是我老板的位置 这是我老板娘的位置 哦 他们是夫妻档哦 所以他们就坐在这边一起啦 Monitor我们大家的procedures 你会觉得压力吗? 不会啊 因为我在那里啊 这个员工好 这里是一个meeting place 一些比较没有这样formal的 一些short discussion我们就会过来这边 比较relax一点 Management meeting我们都会进来这边 其实大家通常会用的 都是这里的 可能外面我们会discuss一些idea 好像新的project啊 还是要brainstorm的时候 我们就会聚集在那边 然后这里是我们的Operation team 我们的Customer Service的地方 所以好像有customer所有的issue Restaurant的ordering的issue的话 都是他们在handle的 全部都是? 全部都是。 然后我们有分不同zone 这边是槟城的 那边是KL跟北海的 然后这里是我们rider休息的地方 这样现在有大概几位rider在Penang? 100个 加起来100个 我发现到有3个不同种类的box 为什么? 你可以看到3种不同的 是从以前 以前开始我们用的box到现在 我们已经design新的了 With better quality 哪一个是旧的?哪个是新的? 这个是最旧的 原始版 然后进化变成这个 然后再这个 然后还有另外一个更新 那个Quality更好就是 可以更好更完整的保护到那些食物的 已经全部被派出去了 他们已经全部on the road了 证明生意很好 新的东西都在用 这样我想问一下就是 你本身在DeliverEat做工 这是你第一份工作吗? 不是,这是第三份工 这是第3份 嗯 那你之前有没有在start up做过工? 没有 这是第1份 如果compare之前跟现在在DeliverEat做工 这是你第一次你接触到open space的culture To compare的话 现在会学到更多东西 就很好 这里有比较大的发挥空间 比较多发挥空间? 然后大家都可以聚在一起 Discuss, share thoughts和idea啊 所有讲出来的东西都会被讨论 然后就可以真的被派上用场 不会好像之前 不管你讲些什么都会被 因为你不是什么所以会被压低下来这样子 在这里 大家可以一起讨论 那时候 你来delivereat应征工作的时候 你就已经 那时候当下的那个感觉 只是想要跳出自己的框框 然后没有想到DeliverEat 可以让我学这样多 Ya我也是under Business Development Team 所以是一样的东西 记得cut掉啊 所以他们是从后门这样进来 是 从后面这样咯 其实我们业是从后面进来的 你们也是从后门进来的? 嗯 因为比较方便啊 可以在这边换鞋子 所以是 从lift上来 然后就看到我们的招牌 这里 这是我们的招牌 我们从这里进去 这边哟 所以你们喜欢从后面进 我们低调 我们比较低调 再稍微推荐我们自己以下: 我们是米雷牛(mileiniu)。我们的使命就是想要通过有趣,新鲜的创业创新内容,打造一个创业家的天地! 想了解更多关于我们的资料,请到: https://www.facebook.com/mileiniu/ We are Millennials. Our mission is to create a community of entrepreneurs through producing engaging, entertaining and educational content on startups and entrepreneurships. To learn more about us, please go to: https://www.facebook.com/mileiniu/
Views: 314 Mileiniu米雷牛
Disruption #2 Transportation - Taxi is dead?
 
03:22
Imagine what we had to do to get taxi 5 years ago? We hailed the taxi in the middle of the road for hours. Some stopped by and asked us where we’re heading. And if wherever we said is (a) too far (b) not profitable © traffic jam, the taxi driver would ignore us in a very rude manner and leave us. Even if they said yes, they would usually refuse to use the meter to calculate the fares, and they would usually double the price of the normal rate. Of course, coming from the taxi drivers’ perspectives, they have been driving day and night without guarantee of good rides like the one to the airport that can give them good earnings. But this is unfair to the riders who just want to go to a place for their convenience. With the introduction of middle-man services like Uber, Lyft ,Grab and GO-JEK, now riders can easily book their driver within few taps using the app. They can even track the taxi/taxi driver’s details before they hop on the car, giving them better safety guarantee. Not only that, they can even use the ride-sharing scheme to share rides with others who’re going to the same direction, thus bringing down their travel expenses and giving taxi drivers more income with less journey travelled. The emergence of such platforms like Uber, Lyft, Grab & GO-JEK has given rise to the question of whether the traditional way of taxi is run will still remain relevant in the future as there will be more and more smartphone users who will definitely prefer using their smartphone to book taxis in a quicker and more convenient way. Very Brief Ride-sharing Timeline: Past (1900 - 2007) In 1908, the first car-based taxi service launches (yep, yellow cars, black cars or whatever color it is in your country). Riders waved hands to hail taxis/called them in advance for booking. In most cases, taxi drivers somehow choose the drivers based on: (a) journey (b) convenience © profit margins Taxi drivers fought hard to capture their ‘territory’. Other problems associated with the traditional taxi system: (a) rider’s insecurity (b) unfair & unregulated pricing © driver’s driving quality Current (2008 - Present) Who would have thought that one day we would never have to wave our hands at taxis anymore? In 2008, Uber was launched as an online taxi-booking app because the founders had trouble hailing taxis. Taxi drivers became unhappy. Why? Most of the Uber and Lyft drivers do not need a license to operate. Some lawsuits going on. Uber started offering car-pooling services through Uber Pool, thus driving the cost of ride-sharing down. Taxi drivers got even more pissed. The idea of ride-sharing was so powerful that it inspired the emergence of many other ride-sharing/taxi-booking apps in other parts of the world. Didi Chuxing, Ola, Grab. All of them. Giants in their own region, solely because of ride-hailing. Future Self-driving car? “Checked - Tesla” Elon Musk says. Do we still need Uber then? “Nope, your cars will help you drive while you’re at work - Tesla Network” Elon Musk says. A list of ride-sharing startups that are valued at more than $500 million: US: Uber (worth $6.9 billion): http://bit.ly/try-uber Lyft (worth $11 billion): http://bit.ly/get-lyft Via (worth $500 million): http://bit.ly/ride-with-via China: Didi Chuxing (worth $44.5 billion): http://bit.ly/didi-chuxing Brazil: 99 (worth $2.5 billion): http://bit.ly/99-taxis UK & Europe: Bla Bla Car (worth $1.6 billion): http://bit.ly/get-bla-bla-car Middle East: Careem (worth $1 billion ++): http://bit.ly/get-careem India: Ola (worth $7 billion): http://bit.ly/ola-cabs Indonesia: GO-JEK (worth $3 billion): http://bit.ly/get-go-jek Southeast Asia: Grab (worth more than $6 billion): http://bit.ly/get-grab The biggest winner in all of these funding craze: Softbank is an investor in Uber, Didi Chuxing, Ola, Grab, 99)
Views: 113 Mileiniu米雷牛
Startup People vs Normal People [Part 2]
 
03:45
[Terms explanation can be found here] Many of you might not believe that working in a startup will not just change the way you work, think and play. It will even change the things you say, whether you realize it or not, when you talk to your startup fellows, you tend to use terms as such and your corporate friends may not even understand 50% of them. That serious! If you are a startup people, please share this with your friends who still don’t quite understand startups. If you’re new to this, give us a ping and we will explain things that you don’t understand. Here’s the explanation of some of the terms we used in the video. Please feel free to refer to them here: Pivot - change business direction Head of People/Talent/Chief Heart Officer - Head of HR department SEO - stands for Search Engine Optimization. For example, your Google SEO reflects how well your website ranks on their engine. Let’s say if you own an e-commerce site in Malaysia, if your website is displayed in the first page on Google search results when people search for “ecommerce in Malaysia”, it means your Google SEO is doing well. Navbar - Navigation bar, it’s usually the top part of a website with tabs, e.g. https://www.google.com.au/search?q=navigation+bar&rlz=1C5CHFA_enMY732MY732&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiYjaTWsr_WAhUIvrwKHTvqApAQ_AUICigB&biw=1440&bih=682 Hover - when you move your mouse pointer to a location Note: You may argue that Navbar and Hover is too IT and technical. This is exactly why you should know these because most startups are tech-savvy. Customer Love - fancy name for customer support, but really not that fancy because startups usually need to acquire market share i.e. customers very fast, therefore they need to make customers feel “loved” Growth Hacker - a name created by a pro in startup ecosystem. Growth Hacker is more than just a marketing person in a traditional sense. A Growth Hacker usually practices a scientific approach to come up with a marketing strategy. Pain point - refers to problem. Most startups have huge goals of solving problems that are a pain in the ass in different industries. Lowest hanging fruit - most potential customers, the easiest target Ecosystem - In order for startups to blossom, they need a community that helps one another. That’s why it’s an Ecosystem of startups, community builders, investors, accelerators and incubators. Scale business operations - Most startups will not say they have “branches” in different areas. Minimum Viable Product - a product that offers the minimum basic requirement for your customer’s need Landing Page - in simpler terms, basically the first webpage you would show to your potential customers to pitch your products to them for awareness/sales conversion Optimized - startups usually use a lot of ‘optimized’ when it comes to the marketing/IT side. When it comes to website, that usually refers to speed, UI and UX. Artificial Intelligence/A.I. - This is a huge thing in startup scene. Ever heard of Google’s Go which beats the world class Go expert? Voice Recognition - That’s how your Siri/Google Voice responds to you. If you like what we are sharing here, please follow us on Facebook as well: https://www.facebook.com/mileiniu/ Thank you!
Views: 304 Mileiniu米雷牛
No such qualities, no talk & no job -  Andrew Chee, CEO of Runningman.my
 
04:58
In this episode, Andrew Chee shares with us his hiring strategy and why he chooses to hire young people despite many bad reviews about them from many employers. 1. Attitude is the key Experience and study background doesn’t really matter. As long as the young person has the willingness to learn, admit mistakes, and work hard together as a team. These 3 qualities determines how a person will play a part in growing a company, especially a startup at a very early stage. Startup life is tough, and it takes a certain personality to endure the hardship. It takes very strong determination to work on a big idea like Runningman.my. 2. Hire Fast, Fire Fast There’s no point wasting time on people who will not be able to contribute to a startup’s growth. Andrew practises 1 month’s probation to vet his job candidates because he believes that working in a fast-paced environment like startups can easily tell who are the survivors and believers. 3. Open Communication To avoid conflicts and misunderstandings, practicing honesty is the best policy. This is how a startup can grow fast when everyone on the team shares the same goal and vision. Who is Andrew Chee? Andrew is only 23 years old this year, and he started Runningman.my with his co-founder, Tan Wei Yong when they were only 21, studying at their university. He is currently the CEO of Runningman.my. What is Runningman.my? RunningMan is a marketplace platform offering instant delivery (typically within an hour) that users can use to reach out to nearby shops and restaurants. RunningMan riders are stationed at strategic points within its coverage area. RunningMan was picked best startup at the ASEAN Startup Campus Accelerator bootcamp held in conjunction with the 1AES summit last November. Source: https://e27.co/malaysias-logistics-delivery-startup-runningman-raises-us43538-pitchin-equity-20160826/ If you like what we are doing here, please follow us on Facebook as well: https://www.facebook.com/mileiniu/ Thank you!
Views: 107 Mileiniu米雷牛
How this 23-year-old guy aims to build his logistics empire - Andrew Chee, CEO of RunningMan.my
 
40:08
This episode of Nextflix & Chill with Millennials Hustlers features our conversation with Andrew Chee, co-founder and CEO of Runningman.my. Runningman.my had successfully raised RM175,000 (US$43,538) moments after it went live on pitchIN Equity’s crowdfunding platform on Monday, August 22, 2015. Despite fierce competition in the logisitics industry, Runningman.my has crossed 1 million revenue and is now looking at raising more funds for expansion. This episode provides a lot of insights on: 1. How to overcome challenges that you face as a young entrepreneur 2. How it’s like to start a startup with only RM200 3. What are the key elements to hire great people 4. What are the key tips to manage a team of Millennials 5. How to deal with competitors in the market Who is Andrew Chee? Andrew is only 23 years old this year, and he started Runningman.my with his co-founder, Tan Wei Yong when they were only 21, studying at their university. He is currently the CEO of Runningman.my. What is Runningman.my? RunningMan is a marketplace platform offering instant delivery (typically within an hour) that users can use to reach out to nearby shops and restaurants. RunningMan riders are stationed at strategic points within its coverage area. RunningMan was picked best startup at the ASEAN Startup Campus Accelerator bootcamp held in conjunction with the 1AES summit last November. Source: https://e27.co/malaysias-logistics-delivery-startup-runningman-raises-us43538-pitchin-equity-20160826/ If you like what we are doing here, please follow us on Facebook as well: https://www.facebook.com/mileiniu/ Thank you!
Views: 1495 Mileiniu米雷牛
[大企业VS初创企业]工作弹性篇 | [Corporate Vs Startup] Job Flexibility
 
03:56
大企业和初创企业有非常不同的工作弹性。常见的推理是说大企业的工作时间比较长,然而初创企业的工作时间比较有空间。 Corporations and Startups have different working hours and system. The common stereotype is that corporates have very long and dull working hours, therefore it is less flexible whereas startups have flexible working hours and focus more on goals instead of number of working hours. What do you think?
Views: 334 Mileiniu米雷牛
Startup People vs Normal People [Part 1]
 
03:48
Startup People, you should know this! **(TRANSCRIPT can be found below)** Working in a startup can really change the way you speak. Believe it or not? No? Check out the video below and you will see the difference between startup people and normal people If you wanna understand more about the startup lingo, the transcript can be found here down here: .TRANSCRIPT. Eh bro, so how many people got see our website this month? Hey man, so how many tractions do we have for our website this month? So how long can your company survive? So how much runway do you have for your startup? Listen, listen guys! To make more 100,000 this month ,we must work very, very hard! Listen guys, if you wanna double our growth this month, we must hustle, HUSTLE! I tell you what, just put on the website and sell, people will come wan I tell you what, just list your product in this marketplace, and you can get your customers from there So you want me to give you money for your product ah? You got any demo or sample for your product or not? So you’re looking for an investment? Have you developed your MVP? So today, I’m going to present to you my business idea. Can you please have a look at our powerpoint slide here? Thank you for coming to my pitch. Here’s the pitch deck of my startup. What’s so special about your company? Tell me, what’s your company’s unique selling point (USP)? Guys, guys, wake up! Let’s discuss our marketing plan for the next quarter. Yo guys, let’s hustle! Let’s brainstorm a fucking great growth hacking strategy. Eh Desmond, where’s your office now? Aiya, sharing table with some random stranger la. Eh Desmond, where’s your office? I’m working in a co-working space now. Eh, last time, how much money people invest in your business ah? Hey man, so how much have you raised for your last series? I believe mileiniu will definitely change the media industry this time! This time, mileiniu is going to DISRUPT the media industry! Eh, email me the project details leh. Eh bro, slack me the project details please. Welcome everyone to our online workshop! Welcome everyone to our webinar! Eh bro, your website design damn nice wey. Hey man, your website has really good user interface and user experience. Oh okay, okay, just send me an email of the appointment details la Hello,yes, yes, that’s good, just send me a google invitation, ya, thanks man Emergency guys, in order to survive, we have to cut cost Emergency guys, in order to survive, we have to go lean. Let’s bootstrap Are you sure this business idea can work ah? Have you validated your startup idea? Guys, come, come, come. Meeting started already, meeting started already. Yo guys, all hands now. Eh, I heard our company’s worth a billion now, a BILLION wey Eh, I heard our company’s become (an) unicorn. UNICORN you know. UNICORN! END OF TRANSCRIPT. Are you convinced now? If you aren’t, ask your friends who work in a startup and I am sure these terms are no strangers to them. If you like what we are sharing here, please follow us on Facebook as well: https://www.facebook.com/mileiniu/ Thank you!
Views: 1507 Mileiniu米雷牛
Why are young people better entrepreneurs? -  JOBBIE
 
01:23
From giving up a degree cert to starting up a business others have no confidence in at the age of 18 and 21, this couple decided to dedicate their life to creating Malaysia’s #1 brand - JOBBIE What is JOBBIE? JOBBIE is more than just a peanut butter jam brand, but a combination of tears, sweats and most importantly, love between JOseph + DeBBIE. 15% Promo code for their lovey-dovey peanut butter jam: MILEINIU15 Link to purchase: http://bit.ly/jobbie-peanut-butter
Views: 94 Mileiniu米雷牛
大马版变形金刚诞生之地 Cytron Technologies/Rero | Creator of Malaysia's Transformer
 
07:17
【米雷牛 x 槟城牛人】之 Cytron Technologies 想必很多人都没有听过Cytron Technologies吧? Cytron Technologies 是一个研发,制造及生产硬件的初创企业。 如果你觉得自己组装一架机械人很麻烦的话, 他们也有自己研发及售卖Rero,智能型机械人。 Rero是呈现方式有如乐基(Lego) , 能让米雷牛们抒发想象力。 两个小时内你就能让它从冷冰冰的方块变成一架非常之灵活的机械人。 想不到大马也有如此牛的公司吧! 所谓 don’t judge the book by its cover 这恰恰的形容了Cytron的生意。 虽然我们只不过是花了30分钟就参观完。 但是,他们的订单可是接到手软。 Cytron平均一个礼拜就有高达300订单来自世界不同的角落。 除了参观行销部,Cytron的创办人陈永东也带我们参观了流水型的生产线。 这条产线有高达80%是自动化,人工都较于注重在补助及测试。 据说这条产线每个月能产出1万片的电磁版。 当然产量会持续的增长着。 最后,米雷牛子想透过这个影片来告诉你们说 凡事都不要求急求快,慢工细活。 工欲善其事,必先利其器 没有东西能让你一招升天,脚踏实地才是王道。 【Cytron最近在募款为了进行他们最新研发的产品UNO Maker, 在kickstarter已经有超过了预期所筹的资金也就证明投资者对于这项发明给予非常高的信心】 【Mileiniu feat. Penang Entrepreneurs】 Cytron TechnologiesHave you heard of Cytron Technologies before? Cytron technologies is Malaysia’s largest online marketplace for Robotics, IoT & Electronics Kits.If you think setting up a robot is troublesome, check out Rero, a smart robot created by Cytron. Rero can be easily configured with Lego components, turning it into many different variations and patterns that you can imagine! Can you imagine there’s a Malaysian company that creates such innovative products? On average, Cytron received 300 orders from all over the world every week. Other than visiting its admin and sales department, Cytron’s co-founder Tan Eng Tong has brought us to visit their production pipeline. His production pipeline can produce 10k pieces of PCB board per month. We are truly amazed by Cytron’s innovative approach towards producing world-class hardware products using their ‘mini factory’. This tells us that moving lean and fast is even possible for hardware industry that is always perceived as a tough venture. 【ps: Cytron has recently released their latest productUNO Make on Kickstarter. Within a few weeks time, they have exceed the target by 1000%】
Views: 221 Mileiniu米雷牛
《牛人说》扩展市场的基本法则 | The Fundamentals of Market Expansion
 
20:04
【文内有优惠卷 | Find Promo Code in this Post】 创办于2012年的Delivereat,用了五年,巩固了在槟城送餐服务的霸业。 Established since 2012, DeliverEat has consolidated its online food-delivery fortress in Penang. 就在去年(2017),他们决定冲出槟城市场,扩展到吉隆坡,来到这个“兵荒马乱”、竞争激烈的市场。 Since last year (2017), they made a decision to venture out of Penang, "attacked" KL, the market with gruesome competitors. 到底是什么指引他们选择市场? What helps them decide on which market to enter? 为什么5年是对的时机?怎样选时机? Why is 5 years the right timing? What's a right timing? 又到底你应该选择在一个大池塘里做小鱼,还是在小池塘做大鱼? Do you become a small fish in a big pond/a big fish in a small pond? 这集的《牛人说》邀请到Delivereat的创办人Suan Sear Tan和大家分享“扩展市场的基本法则”! In this episode 《Startup Pep Talk》 , we have invited Delivereat's founder to share with us the fundamentals of market expansion. --- 到Delivereat (http://bit.ly/promo-mil5) 点外卖,输入"MIL5"获取RM5折扣(餐单需RM25以上)。优惠截止在9月30日。 --- Visit Delivereat (https://jom.delivereat.my/) and use "MIL5" promo code to receive RM5 discount for minimum order of RM25, valid until 30th September 2018 点击观看完整版《牛人说》访谈: Click on the link and watch the full version: https://youtu.be/jpSbb4CC1YU 订阅米雷牛Youtube频道观看更多免费新创影片: Subscribe to our Youtube channel for more startup insights. http://bit.ly/mileiniu-YT *《牛人说》是一个新创访谈节目,每一期我们会邀请新创界的牛人和大家分享创业上的经验和新经济的洞察。 *《Startup Pep Talk》is a series of interviews with startup experts who share their insights on startups and new economy.
Views: 179 Mileiniu米雷牛
Building his fashion brand out of college 20岁打造自己的时尚品牌 - Wen Kaii, CEO of 97Bros
 
48:48
👇🏻【会看华语的往下滑】👇🏻 This is episode 4 of Nextflix & Chill with Millennials Hustlers. 📜 Summary: This young entrepreneur started his first business when he was 12 years old. His entrepreneurial flame continues burning 🔥🔥🔥🔥 until he entered college and decided to start his own fashion brand for Malaysians. In this episode, you will learn: 1. how Wen Kaii found out he's a good fit for entrepreneurship 2. how he seeks help from mentors in life and business 3. his advice for Millennials like him who want to start their own business Startup Name: 97Bros Startup Founder: Wen Kaii, Lim Check out his latest fashion products here: https://97bros.com/ 👇🏻【会看华语的来这边】👇🏻 📜 简介:这个年轻的创业家在他12岁的时候就开始自己的第一个生意(虽然学校老师把他的生意“搞垮”了)。他那团创业的🔥燃烧直到他18岁,让他决定打造了一个属于马来西亚的时尚品牌。 在这个谈话里,你会学到: 1. 这个年轻创业家如何发现自己适合创业的DNA 2. 这个年轻创业家如何去寻找“贵人” 3. 这个年轻创业家给想创业的年轻人的忠告 初创企业: 97Bros 创始人: Wen Kaii, Lim 如果对他的产品有兴趣的话可以看这边: https://97bros.com/
Views: 324 Mileiniu米雷牛
[第一集] 什么是STARTUP?
 
06:32
不用讲,很多人现在听到STARTUP都很兴奋啊。那到底什么才是STARTUP呢? 就来听听2个不知天高地厚得90年后来发表他们两毛钱的意见。 The term 'startup' has been causing a lot of scene in our daily life. However, do you know how a startup can be considered a startup? Listen to 2 fresh and fearless millennials rant about their 2-cent opinions.
Views: 313 Mileiniu米雷牛
Why Millennials Should Startup - Jo Fan, CanLaw
 
01:34
Are Millennials given an edge in building startups? Yes 1. Because they're rebellious enough to do something different 2. Because they don't listen enough and do something crazy No 1. They lack patience 2. They lack persistence What do you think? You can find all the extra information below if you want to understand more about CanLaw and Jo Fan. What is CanLaw?: CanLaw is one of Malaysia's first legal tech startup seeking to make law simpler and more accesible to everybody. At the moment, they are developing the fastest growing lawyer-discovery platform in Malaysia. Link to the startup: https://canlaw.asia/ What is Jo Fan's role?: He is the Ambassador of Buzz i.e. Head of Marketing & Communication Strategies. He is spearheading multiple communication strategies, growth-hacking initiatives and marketing campaigns of this up and coming legal tech startup, as they continue to grow and mature as a company. His Linkedin profile: https://www.linkedin.com/in/jofanpang/ If you like what we are doing here, please follow us on Facebook as well: https://www.facebook.com/mileiniu/ Thank you!
Views: 137 Mileiniu米雷牛
Nextflix & Chill with Millennials Hustlers (Teaser)
 
03:40
Have you ever listened to a talk show where only _____________ founders/hustlers will be featured? 你有没有听过一个只有 _____________ 的创始人/佼佼者的talk show? So.. 没有是吧? listen, listen, listen! We proudly present to you our brand new series - Nextflix & Chill With Millennials Hustlers. 我们很开心地宣布我们全新的系列 -【Nextflix & Chill With Millennials Hustlers】 Why is this better than any of our other videos?! 为什么这个是最牛逼的作品? 1. The good thing is you no longer have to listen to the 2 of us shit-talking and making fool out of ourselves. 第一,你不用再听我们2个说废话,做小丑了。 2. Another good thing is this is not going to be a formal interview like how we usually interview our Prime Minister. 第二,这个不是平时电视播的首相访问。 3. Another good, good thing is you will get to learn from these amazing millennials’ sharing, motivation and experience on a lighter mood. 第三,你不止可以从这些年轻的90后学习,而且看了后不会太压力哦。 The only bad thing is… 唯一一个问题就是。。。 You will need to wait for 1 more week for the release. Ouch. 你必须要等多1个星期哦。。。 So, to ease your pain now, click the button “share” and make sure your friends are aware of this one-in-a-million opportunity to benefit from! 受不了是吧?与其你什么都不做,不然按“share”把这个天掉下来的好消息分享给你的朋友吧! *Our transcript: So sick of listening to people getting so excited about talks from Alimama, baba founders, phasebook’s founders, what about Malaysia’s own version? 整天看阿里你妈妈,你爸爸,非思不可的创始人,我们马来西亚没有嚒? BEH TAHAN Don’t talk so much yo, why not you do something about it? 你不要讲多多啦,你来做啦。 Wow, how dare you challenge me, I will f**king do it! WAH,挑战我啊。挑战我啊。我做给你看! We’re going to release our brand new series - Nextflix & Chill With Millennials Hustlers 我们现在推出了全新的系列Nextflix & Chill With Millennials Hustlers。 We are not gonna make it a formal interview, but conversations with “depths”, allowing you to have a taste of these amazing, young people’s stories. 我们偏偏就是不走严肃路线,偏偏就是要聊比较深入的话题,让你们了解这些很GENG的年轻人背后的故事和经历。 Within a short period of time, we have already talked to 5 millennials who are startup founders. 在短短的时间内,我们已经跟5个FOUNDERS NEXTFLIX & CHILL了 One is disrupting the legal industry 有正在改变法律领域的 One is building up his logistic empire 有正在朝向成为一个运输王的 Two couples that aim to change Malaysian’s eating habit 有正在要改变马来西亚人饮食习惯的夫妻档 One that is creating a platform for youth opportunities 有正在要打造一个让年轻人有更多向上机会的平台的 One that is building his own fashion brand 有正在成立自己时尚品牌的 Remember, all of them are aged between 18-27. 记得啊,全部都是18-27之间的90后。 不是玩玩的啊。 I told you so, never challenge milennials, when we get serious, we will make it big! 我都说了,不要随便挑战90后的年轻人。我们认真起来,我们就是做给你看的。 *End of Transcript If you like what we are sharing here, please follow us on Facebook as well: 如果你喜欢我们的作品,请你加入我们面子书的粉丝页面! https://www.facebook.com/mileiniu/ Thank you! 谢谢!
Views: 189 Mileiniu米雷牛
One Thing You Should Know Before You Start-up - Jo Fan Pang, CanLaw
 
01:34
A lot of you may have watched a lot of Gary V or other entrepreneurs telling you to just go do it without holding back. Be willing to take risks and just go do it. Jo Fan from CanLaw has a different perspective from that. He thinks that young people should think twice before they take risk to build a startup. Starting up requires a lot of capital and efforts and young people should consider their ability and capability before they go do it. The last thing they wanna see is to put their family, friends and loved ones at stake because of their startups (99% of the startups failed). You can find all the extra information below if you want to understand more about CanLaw and Jo Fan. What is CanLaw?: CanLaw is one of Malaysia's first legal tech startup seeking to make law simpler and more accesible to everybody. At the moment, they are developing the fastest growing lawyer-discovery platform in Malaysia. Link to the startup: https://canlaw.asia/ What is Jo Fan's role?: He is the Ambassador of Buzz i.e. Head of Marketing & Communication Strategies. He is spearheading multiple communication strategies, growth-hacking initiatives and marketing campaigns of this up and coming legal tech startup, as they continue to grow and mature as a company. His Linkedin profile: https://www.linkedin.com/in/jofanpang/ If you like what we are doing here, please follow us on Facebook as well: https://www.facebook.com/mileiniu/ Thank you!
Views: 145 Mileiniu米雷牛
Startup Quiz League  -  Jo Fan Pang, CanLaw [Episode 1]
 
02:23
Startup Quiz League is the first-ever startup pop quiz to challenge startup founders/people on their knowledge in startup news, jargons and general knowledge. Our first challenger is Jo Fan Pang, CanLaw. What is CanLaw?: CanLaw is one of Malaysia's first legal tech startup seeking to make law simpler and more accesible to everybody. At the moment, they are developing the fastest growing lawyer-discovery platform in Malaysia. Link to the startup: https://canlaw.asia/ What is Jo Fan's role?: He is the Ambassador of Buzz i.e. Head of Marketing & Communication Strategies. He is spearheading multiple communication strategies, growth-hacking initiatives and marketing campaigns of this up and coming legal tech startup, as they continue to grow and mature as a company. His Linkedin profile: https://www.linkedin.com/in/jofanpang/ If you like what we are doing here, please follow us on Facebook as well: https://www.facebook.com/mileiniu/ Thank you.
Views: 40 Mileiniu米雷牛
Top 3 Things That Fuck-Up Your Start-up - Andrew Chee, RunningMan.my
 
05:20
It’s normal to face challenges when starting your own business. Here’re the top 3 challenges that you have to overcome to keep your startup alive, especially when you’re a student! 1.Family Most of the Asian families will hope that their kids can study hard, graduate and get a stable income from a good job because of the hardships and lifestyle they went through when they were young back then. Starting a business when you’re still a student is considered as a risk for your parents as they want you to focus on your studies. Obviously, if your business goes well and has a growing reputation, your family will become less concerned. Most importantly, you have to prove that you can juggle both studies and business well at the same time. 2.Vendors/Suppliers When you started a business at a very young age, vendors/suppliers would be less willing to work with you because they find it hard to believe in your experience, sincerity and motivation. Most of the people thought millennials to be daydreamers who only want to make quick money and be their own boss. So, you have to be consistent in your hard work and prove with action. Nobody gives a shit about what you went through and they did not care about your sad stories. Hustle, and prove them wrong. The rest of the unbelievers will then follow suit. 3. Friends When you’re still studying, what would you do other than watching movie, having supper and shopping? That’s about it right (Sorry for being honest). That’s what most students do in their free time but if you choose to be an entrepreneur while studying, you have to understand that you won’t be able to have fun whenever you want to. Your friends might also start judging you for doing so much instead of having fun like them. How do you deal with them then? Just ignore them. You’re who you want to be. Fight for what you believe in. Who is Andrew Chee? Andrew is only 23 years old this year, and he started Runningman.my with his co-founder, Tan Wei Yong when they were only 21, studying at their university. He is currently the CEO of Runningman.my. What is Runningman.my? RunningMan is a marketplace platform offering instant delivery (typically within an hour) that users can use to reach out to nearby shops and restaurants. RunningMan riders are stationed at strategic points within its coverage area. RunningMan was picked best startup at the ASEAN Startup Campus Accelerator bootcamp held in conjunction with the 1AES summit last November. Source: https://e27.co/malaysias-logistics-delivery-startup-runningman-raises-us43538-pitchin-equity-20160826/ If you like what we are doing here, please follow us on Facebook as well: https://www.facebook.com/mileiniu/ Thank you!
Views: 128 Mileiniu米雷牛

Lco newsletter formats
Yale cover letter examples
Press release service writing
Cyberwire newsletter formats
Customer service sample cover letter