Home
Videos uploaded by user “Kevolve Product Management”
3 Minute Product Manager: Kano Model
 
04:01
Using the Kano model to analyze customer needs and guide product requirements.
3 Minute Product Manager: Strategic Role of Product Management
 
03:35
The strategic role of product management - spanning market intelligence, strategy development, new product development and lifecycle management.
3 Minute Product Manager: Business Case for New Products
 
05:13
Guidance for product managers on creating a new product business case - an investment proposal for a new product or service. A business case includes market analysis, strategy, product definition, value proposition, go-to-market plans and financials.
3 Minute Product Manager: Long-term Product Roadmaps
 
04:44
Guidance for product managers on how to create long-term, multi-generational roadmaps for your product or service.
3 Minute Product Manager: Strategy Development
 
04:15
Guidance for product managers to develop a product group strategy. This discussion focuses on the use of "strategy diamonds" to set a framework for strategy design.
3 Minute Product Manager: Finding Growth
 
05:18
Finding growth for current in-market products is a fundamental role of product management and product marketing. But despite the strong upside potential for most companies, it is an area that is often overlooked and under-focused. This video steps through the process of finding growth opportunities for your products, developing disciplined growth plans, and driving your recommendations out into the market.
3 Minute Product Manager: Competitive Analysis
 
05:30
An introduction to competitive analysis for product managers.
3 Minute Product Manager: The First 90 Days
 
04:44
If you are stepping into a new product management role—or reenergizing your current role—the first 90 days are critical, and can set you up for long-term success.
3 Minute Product Manager: New Product Launch
 
04:51
Guidance for product managers to create impactful introductions for their new products and services.
3 Minute Product Manager: Ethnographic Research
 
03:52
Guidance for product managers to successfully manage ethnographic research - interviewing and observing customers (or potential customers) where they use your product or service.
3 Minute Product Manager: Obsolescence
 
04:39
Obsoleting products is thankless work and can make us feel like a funeral director—but retiring older, low-potential products can free our time for more strategic and impactful work.
3 Minute Product Manager: Benefit Trees
 
04:34
Benefit trees can add structure and clarity to an unruly set of product benefits, and can help us hone our messages for specific target audiences. In this discussion, we'll use California energy storage startup Amber Kinetics as our example.
3 Minute Product Manager: Development Buckets
 
04:05
Development buckets are a tool for us product managers to focus engineering efforts on high impact items. The technique is not complex, but it can help transition scattered product development efforts into one that is delivering innovative, breakthrough products.
3 Minute Product Manager: Discount Management
 
04:51
Improving profitability is a key part of our work as product managers. Measuring, tracking, and managing discounts is an effective way to do this.
3 Minute Product Manager: Disruptive Technologies
 
04:42
Guidance for product managers who face threats from disruptive technologies for the products or services they manage.
3 Minute Product Manager: Advice and Counsel Network
 
03:55
To become excellent product managers, we need a robust advice and counsel network—with people both inside and outside our companies—to help us step beyond our comfort zone, to be bolder, to have a greater impact.