Videos uploaded by user “Kevolve Product Management”
3 Minute Product Manager: Kano Model
Using the Kano model to analyze customer needs and guide product requirements.
3 Minute Product Manager: Strategic Role of Product Management
The strategic role of product management - spanning market intelligence, strategy development, new product development and lifecycle management.
3 Minute Product Manager: Business Case for New Products
Guidance for product managers on creating a new product business case - an investment proposal for a new product or service. A business case includes market analysis, strategy, product definition, value proposition, go-to-market plans and financials.
3 Minute Product Manager: The First 90 Days
If you are stepping into a new product management role—or reenergizing your current role—the first 90 days are critical, and can set you up for long-term success.
3 Minute Product Manager: Long-term Product Roadmaps
Guidance for product managers on how to create long-term, multi-generational roadmaps for your product or service.
3 Minute Product Manager: Strategy Development
Guidance for product managers to develop a product group strategy. This discussion focuses on the use of "strategy diamonds" to set a framework for strategy design.
3 Minute Product Manager: Competitive Analysis
An introduction to competitive analysis for product managers.
3 Minute Product Manager: Finding Growth
Finding growth for current in-market products is a fundamental role of product management and product marketing. But despite the strong upside potential for most companies, it is an area that is often overlooked and under-focused. This video steps through the process of finding growth opportunities for your products, developing disciplined growth plans, and driving your recommendations out into the market.
3 Minute Product Manager: New Product Launch
Guidance for product managers to create impactful introductions for their new products and services.
3 Minute Product Manager: Obsolescence
Obsoleting products is thankless work and can make us feel like a funeral director—but retiring older, low-potential products can free our time for more strategic and impactful work.
3 Minute Product Manager: Ethnographic Research
Guidance for product managers to successfully manage ethnographic research - interviewing and observing customers (or potential customers) where they use your product or service.
3 Minute Product Manager: Benefit Trees
Benefit trees can add structure and clarity to an unruly set of product benefits, and can help us hone our messages for specific target audiences. In this discussion, we'll use California energy storage startup Amber Kinetics as our example.
3 Minute Product Manager: Discount Management
Improving profitability is a key part of our work as product managers. Measuring, tracking, and managing discounts is an effective way to do this.
3 Minute Product Manager: Disruptive Technologies
Guidance for product managers who face threats from disruptive technologies for the products or services they manage.
3 Minute Product Manager: Advice and Counsel Network
To become excellent product managers, we need a robust advice and counsel network—with people both inside and outside our companies—to help us step beyond our comfort zone, to be bolder, to have a greater impact.
3 Minute Product Manager: Development Buckets
Development buckets are a tool for us product managers to focus engineering efforts on high impact items. The technique is not complex, but it can help transition scattered product development efforts into one that is delivering innovative, breakthrough products.