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Videos uploaded by user “TheProductWay”
The Product Mentor: Finance and Business Case Essentials for Product Managers with Vikas Batra
 
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Join Vikas Batra's (mentor in The Product Mentor) conversation on Finance and Business Case Essentials for Product Managers. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.
Views: 1178 TheProductWay
Future of Product Management Roles
 
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Alisa Warshawski provides an expert product manager’s perspective on the future of product management roles. Here, enjoy listening to a true product management expert's perspective and check out more great product management information at http://tpgblog.com Enjoy!
Views: 261 TheProductWay
The Best Product Person: About Melissa Perri
 
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Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. Submit your nomination for The Best Product Person of this year @ http://TheBestProductPerson.com The Best Product Person (#TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group (http://meetup.com/theproductgroup). Learn more about the current and past winners @ http://tpgblog.com/tbpp
Views: 494 TheProductWay
The Product Mentor: Creating, Maintaining & Prioritizing a Product Roadmap w/ Raviv Turner
 
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The Product Mentor: Creating, Maintaining & Prioritizing a Product Roadmap w/ Raviv Turner
Views: TheProductWay
Dear Product Manager, Is it time to leave?
 
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Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. Submit your nomination for The Best Product Person of this year @ http://TheBestProductPerson.com The Best Product Person (#TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group (http://meetup.com/theproductgroup). Learn more about the current and past winners @ http://tpgblog.com/tbpp
Views: 74 TheProductWay
Key Skills to Develop to get into Product Management
 
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Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. Submit your nomination for The Best Product Person of this year @ http://TheBestProductPerson.com The Best Product Person (#TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group (http://meetup.com/theproductgroup). Learn more about the current and past winners @ http://tpgblog.com/tbpp
Views: 79 TheProductWay
6 Tips to Help You Execute Your Roadmap
 
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Mentor Talk w/ Andrew Hsu Overview: Roadmaps are altered by user feedback, new strategies and changing client needs. Help your team adapt and keep clients aligned with these documents, meetings, and conversations. Become a Mentor: LINK: http://TheProductMentor.com The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.
Views: 42 TheProductWay
The Most Important Responsibility of a Product Manager
 
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Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. Submit your nomination for The Best Product Person of this year @ http://TheBestProductPerson.com The Best Product Person (#TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group (http://meetup.com/theproductgroup). Learn more about the current and past winners @ http://tpgblog.com/tbpp
Views: 100 TheProductWay
The Product Mentor: Inheriting a Project with Felix Sargent
 
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Join Felix Sargent's (mentor in The Product Mentor) conversation on Inheriting a Project. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.
Views: 2762 TheProductWay
How to Design Experiments for Product Managers
 
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Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. Submit your nomination for The Best Product Person of this year @ http://TheBestProductPerson.com The Best Product Person (#TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group (http://meetup.com/theproductgroup). Learn more about the current and past winners @ http://tpgblog.com/tbpp
Views: 70 TheProductWay
The Product Mentor: Business Development vs. Product Management with Chris Butler
 
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Join Chris Butler's (mentor in The Product Mentor) conversation on Business Development vs. Product Management. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.
Views: 1190 TheProductWay
Tips for Product Managers on their First _____
 
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You just started a new product management job. What should you be focused on your first day, week, month, and beyond? Here, enjoy listening to a true product management expert's perspective and check out more great product management information at http://tpgblog.com Enjoy!
Views: 138 TheProductWay
Getting You First Product Management Job
 
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Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. Submit your nomination for The Best Product Person of this year @ http://TheBestProductPerson.com The Best Product Person (#TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group (http://meetup.com/theproductgroup). Learn more about the current and past winners @ http://tpgblog.com/tbpp
Views: 83 TheProductWay
The Product Mentor: Financial Modeling with Mike Claiborne
 
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Join Mike Claiborne's (mentor in The Product Mentor) conversation on Financial Modeling. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.
Views: 950 TheProductWay
Identifying a Great Product Manager
 
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Good or great? Or something else? What skills should you develop to differentiate yourself and accelerate your path to greater success? Watch as we learn more from product management expert, Alisa Warshawski. Check out more great product management advice and tips at http://tpgblog.com Enjoy!
Views: 86 TheProductWay
Using Discovery Insights Personality Types
 
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In this talk Vikas will describe Insight Discovery®, a framework to understand preferences of individuals. He will share his views on how you can use it to understand yourself; connect better with others; and improve your overall interpersonal effectiveness. Join Vikas Batra's Mentor Talk from The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.
Views: 846 TheProductWay
Things Great Product Managers Do Every Day
 
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Excerpts from our conversation with The Best Product Person of 2016, Chris Butler. Watch now and see why he is counted amongst the ranks of the best in product management. Submit your nomination for The Best Product Person of this year @ http://TheBestProductPerson.com The Best Product Person (#TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group (http://meetup.com/theproductgroup). Learn more about the current and past winners @ http://tpgblog.com/tbpp
Views: 149 TheProductWay
The Best Product Person 2014: Product Manager's Day to Day Inspiration
 
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Excerpts from our conversation with The Best Product Person of 2014, Ladislav Bartos. Watch now and see why he is counted amongst the ranks of the best in product management. Learn more about the current and past winners @ http://tpgblog.com/tbpp The Best Product Person (#TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group (http://meetup.com/theproductgroup).
Views: 182 TheProductWay
The Product Mentor: Senior Product Manager and Your Next Career Steps with Dan Mason
 
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Join Dan Mason's (mentor in The Product Mentor) conversation on Senior Product Manager and Your Next Career Steps. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.
Views: 332 TheProductWay
Keys to being a Great Product Manager
 
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Can you identify a great product manager? Learn how to find them and how you too can become great! Watch as we learn more from product management expert, Jordan Bergtraum. Check out more great product management advice and tips at http://tpgblog.com Enjoy!
Views: 101 TheProductWay
The Product Mentor: Creating and Managing Product Roadmaps with Marc Abraham
 
01:05:16
Join Marc Abraham's (mentor in The Product Mentor) conversation on Creating and Managing Product Roadmaps. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.
Views: 871 TheProductWay
Product Management & The Nuances of Digital Health Apps
 
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Creating digital health applications requires product managers employ a unique and specific skill set, one that is often only learned by effective collaboration with clinical and administrative personnel. The learning curve can be very steep! Everything from how medical usability studies are conducted to best practices developing front-end requirements that conform to the FHIR data model for interoperability are nuances that can make or break your product development lifecycle. Learn what to look out for as a product manager working on a digital health application and set yourself up for success. Join The Product Mentor, Shelley Iocona's LIVE TALK. The Product Mentor (http://TheProductMentor.com) is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.
Views: 257 TheProductWay
Secret to Success in Product Management
 
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Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. Submit your nomination for The Best Product Person of this year @ http://TheBestProductPerson.com The Best Product Person (#TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group (http://meetup.com/theproductgroup). Learn more about the current and past winners @ http://tpgblog.com/tbpp
Views: 59 TheProductWay
Future of Product Management Roles
 
02:54
Increased need for product managers? Is that in the future. Check out the video to see and more. Watch as we learn more from product management expert, Jordan Bergtraum. Check out more great product management advice and tips at http://tpgblog.com Enjoy!
Views: 90 TheProductWay
Influential Product Management Mentors
 
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Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. Submit your nomination for The Best Product Person of this year @ http://TheBestProductPerson.com The Best Product Person (#TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group (http://meetup.com/theproductgroup). Learn more about the current and past winners @ http://tpgblog.com/tbpp
Views: 74 TheProductWay
The Best Product Person: Six Sigma & Product Management
 
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Excerpts from our conversation with The Best Product Person of 2015, Adam Warburton. Watch now and see why he is counted amongst the ranks of the best in product management. Submit your nomination for The Best Product Person of this year @ http://TheBestProductPerson.com The Best Product Person (#TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group (http://meetup.com/theproductgroup). Learn more about the current and past winners @ http://tpgblog.com/tbpp
Views: 122 TheProductWay
Managing Product Managers
 
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Product Managers want autonomy, solution guidance and strong coaching. Does your manager meet these characteristics? What can you do? As a manager, what should you do to lead your team to success? Watch as we learn more from product management expert, Alisa Warshawski. Check out more great product management advice and tips at http://tpgblog.com Enjoy!
Views: 73 TheProductWay
Using Six Hats in Product Management to Get on the Same Page
 
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Excerpts from our conversation with The Best Product Person of 2016, Chris Butler. Watch now and see why he is counted amongst the ranks of the best in product management. Submit your nomination for The Best Product Person of this year @ http://TheBestProductPerson.com The Best Product Person (#TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group (http://meetup.com/theproductgroup). Learn more about the current and past winners @ http://tpgblog.com/tbpp
Views: 60 TheProductWay
The Product Mentor: Quantitative, Qualitative, Intuitive Feature Prioritization with Andrew Breen
 
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Join Andrew Breen's (mentor in The Product Mentor) conversation on Quantitative, Qualitative, Intuitive Feature Prioritization. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.
Views: 524 TheProductWay
Product Process Approaches and Insights
 
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It's critical to have a robust, yet dynamic product process to produce repeatable success. Learn great approaches to managing all the stages of your product life-cycle from ideas to launch and beyond. Watch as we learn more from product management expert, Alisa Warshawski. Check out more great product management advice and tips at http://tpgblog.com Enjoy!
Views: 43 TheProductWay
The Product Mentor Livestream #1
 
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Meet. learn, chat about great product management topics.
Views: 139 TheProductWay
The Best Product Person: About Adam Warburton
 
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Excerpts from our conversation with The Best Product Person of 2015, Adam Warburton. Watch now and see why he is counted amongst the ranks of the best in product management. Submit your nomination for The Best Product Person of this year @ http://TheBestProductPerson.com The Best Product Person (#TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group (http://meetup.com/theproductgroup). Learn more about the current and past winners @ http://tpgblog.com/tbpp
Views: 275 TheProductWay
Productivity Hacks for Product Managers
 
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Getting things done and accomplishing more in less time is an especially important skill for product managers. During this talk, Andy will go over a list of recommendations he has found to be helpful in boosting his level of productivity. Join The Product Mentor, Andy Wadhwa's LIVE TALK. The Product Mentor (http://TheProductMentor.com) is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.
Views: 186 TheProductWay
Creating a Product Management Team from Scratch
 
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So you've been approached by the board of a business to build a product management team. How do you approach it, what are the challenges, and where are the critical items that will make a difference between success and failure. Join Bill Gourlay's Mentor Talk from The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.
Views: 417 TheProductWay
Important Parts of a Robust Product Process
 
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Take your product to the next level. Some simple and awesome tips for all product managers, from finding new opportunities to differentiating analysis. Watch as we learn more from product management expert, Jordan Bergtraum. Enjoy listening and check out more great product management information at http://tpgblog.com Enjoy!
Views: 40 TheProductWay
Storytelling in Product Management
 
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Storytelling can be a powerful tool for a PM. We’ll take a look at some examples of effective techniques to ensure you’re telling the story you want to tell, whether that is directly in the user experience or supporting the ongoing management of the product. Join Dave Skrobela's Mentor Talk from The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.
Views: 293 TheProductWay
The Best Product Person: Pros and Cons of Product Management
 
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Excerpts from our conversation with The Best Product Person of 2015, Adam Warburton. Watch now and see why he is counted amongst the ranks of the best in product management. Submit your nomination for The Best Product Person of this year @ http://TheBestProductPerson.com The Best Product Person (#TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group (http://meetup.com/theproductgroup). Learn more about the current and past winners @ http://tpgblog.com/tbpp
Views: 133 TheProductWay
The Product Mentor: Product Pricing with Aditya Bhelande
 
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Join Aditya Bhelande's (mentor in The Product Mentor) conversation on Product Pricing. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.
Views: 150 TheProductWay
Latest Trends in Product Management
 
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What will product management look like next year? How about further out? How can I be ready for the future of product managment? Check out where product management expert, Alisa Warshawski, sees the field of product management going. Here, enjoy listening to a true product management expert's perspective and check out more great product management information at http://tpgblog.com Enjoy!
Views: 188 TheProductWay
Wagile Product Development - Being Agile with Waterfall Clients
 
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Working with enterprise clients accustomed to waterfall development can be challenging. Taking a "wagile" approach can help your team stay agile while managing client expectations. Join Jessica Fredican's Mentor Talk from The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.
Views: 297 TheProductWay
Incentivizing Leadership and Risk in Product Management
 
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Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. Watch now and see why he is counted amongst the ranks of the best in product management. Submit your nomination for The Best Product Person of this year @ http://TheBestProductPerson.com The Best Product Person (#TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group (http://meetup.com/theproductgroup). Learn more about the current and past winners @ http://tpgblog.com/tbpp
Views: 13 TheProductWay
The Best Product Person 2014: Pros, Cons, and Desires in Product Management
 
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Excerpts from our conversation with The Best Product Person of 2014, Ladislav Bartos. Watch now and see why he is counted amongst the ranks of the best in product management. Learn more about the current and past winners @ http://tpgblog.com/tbpp The Best Product Person (#TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group (http://meetup.com/theproductgroup).
Views: 76 TheProductWay
Applying Cynefin to Real Product Management Projects
 
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Excerpts from our conversation with The Best Product Person of 2016, Chris Butler. Watch now and see why he is counted amongst the ranks of the best in product management. Submit your nomination for The Best Product Person of this year @ http://TheBestProductPerson.com The Best Product Person (#TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group (http://meetup.com/theproductgroup). Learn more about the current and past winners @ http://tpgblog.com/tbpp
Views: 55 TheProductWay
Product Management Process is Understanding
 
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Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. Submit your nomination for The Best Product Person of this year @ http://TheBestProductPerson.com The Best Product Person (#TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group (http://meetup.com/theproductgroup). Learn more about the current and past winners @ http://tpgblog.com/tbpp
Views: 48 TheProductWay
Take a Step Back - Managing Product Managers
 
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Excerpts from our conversation with The Best Product Person of 2016, Chris Butler. Watch now and see why he is counted amongst the ranks of the best in product management. Submit your nomination for The Best Product Person of this year @ http://TheBestProductPerson.com The Best Product Person (#TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group (http://meetup.com/theproductgroup). Learn more about the current and past winners @ http://tpgblog.com/tbpp
Views: 45 TheProductWay
The Best Product Person: Excited about My Product
 
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Excerpts from our conversation with The Best Product Person of 2015, Adam Warburton. Watch now and see why he is counted amongst the ranks of the best in product management. Submit your nomination for The Best Product Person of this year @ http://TheBestProductPerson.com The Best Product Person (#TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group (http://meetup.com/theproductgroup). Learn more about the current and past winners @ http://tpgblog.com/tbpp
Views: 37 TheProductWay
The Product Mentor: Implementing Continuous Product Delivery with Matt Rogish
 
01:02:07
Join Matt Rogish's (mentor in The Product Mentor) conversation on Join Andrew Breen's (mentor in The Product Mentor) conversation on Quantitative, Qualitative, Intuitive Feature Prioritization. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.
Views: 227 TheProductWay
Positive Trends in Product Management
 
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Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. Submit your nomination for The Best Product Person of this year @ http://TheBestProductPerson.com The Best Product Person (#TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group (http://meetup.com/theproductgroup). Learn more about the current and past winners @ http://tpgblog.com/tbpp
Views: 60 TheProductWay
Future of Product Management Process
 
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Alisa Warshawski provides an expert product manager’s perspective on the future of product management process. Here, enjoy listening to a true product management expert's perspective and check out more great product management information at http://tpgblog.com Enjoy!
Views: 95 TheProductWay
The Product Mentor: Google’s 70/20/10 Rule for Driving Product Innovation
 
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Join James Alexander's (mentor in The Product Mentor) conversation on Product Innovation. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.
Views: 542 TheProductWay